Domino's Pizza Israel

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Domino's Pizza Israel (דומינוס פיצה)
IndustryFast-food restaurant
FoundedIsrael (1993; 28 years ago (1993))
Headquarters
Israel
Number of locations
33 (August 2014)[1]
Area served
Israel
Key people
CEO - Yossi Elbaz
ProductsPizza
Number of employees
1,250[2]
ParentElgad Pizza
Websitewww.dominos.co.il/

Domino's Pizza Israel (Hebrew: דומינוס פיצה‎) is the Israeli subsidiary of the pizza chain Domino's Pizza, run by master franchisee Elgad Pizza[2] with 33 branches throughout Israel.[1]

History[]

Domino's Pizza Israel was founded in 1990,[3] and opened their first branch in Israel in 1993.[4]

In November 2003, master franchisee, Omni Food Products declared bankruptcy.[5] Top bidder for the franchise was Morag Group at NIS 5.9 million ($1.9 million), however Omni felt the franchise should go to general manager Asaf Greenberg[6] The master franchise was eventually sold to Greenberg as well as two of the main franchise owners.[5]

Despite discontinuing the promotion in the United States due to safety concerns, Domino's in Israel still offer a 30-minute delivery guarantee.[4]

Labor issues[]

In April 2014 employees protested in several locations around Israel, including outside the CEO's house. In many branches signs were posted saying that Domino's would view those who cancel their union membership as loyal employees. Some branches were reportedly not allowing employees who were union members in to work.[7]

Innovation[]

In December 2013, Domino's Pizza Israel, was the first Domino's location internationally to unveil vegan pizza, which uses a soy-based cheese substitute.[8]

Kashrut[]

Despite being located in Israel, a primarily Jewish country, almost none of the chains locations are kosher.[9] By not being kosher, Domino's is able to remain open 7 days a week[9] as well as offering meat toppings and meat products such as wings, which are added to almost a third of the chains sales.[10] Due to this Domino's operates mostly in secular areas of Israel where the majority of people do not keep kosher. Domino's recently[when?] opened two Kosher stores in Petach Tikva, central Israel, a predominantly religious city.[citation needed]

Facebook page hijacking[]

On 14 July 2014, during Operation Protective Edge Hamas hijacked Domino's Pizza Israel's Facebook page to announce they would be firing rockets at Tel Aviv and Haifa.[11]

See also[]

References[]

  1. ^ Jump up to: a b סניפים – Retrieved 29 August 2014
  2. ^ Jump up to: a b WORLD WATCH MONTHLY: Israel – Retrieved 29 August 2014
  3. ^ Company Overview of Dominos Pizza Israel SAS – Retrieved 29 August 2014
  4. ^ Jump up to: a b Domino's Pizza – Retrieved 29 August 2014
  5. ^ Jump up to: a b Pizza Meter files for court protection from creditors – Retrieved 29 August 2014
  6. ^ Domino's Pizza rejects top bidder – Retrieved 29 August 2014
  7. ^ Workers of Domino's Pizza Israel hold protests to defend their right to unionize – Retrieved 29 August 2014
  8. ^ Domino’s launches its first-ever vegan pizza - in Israel – Retrieved 29 August 2014
  9. ^ Jump up to: a b Domino's Pizza Goes Vegan — in Israel – Retrieved 29 August 2014
  10. ^ Spreading their wings in the fast food market – Retrieved 29 August 2014
  11. ^ Hamas hacks Channel 10: 'Prepare for drawn-out stay in bomb shelters' – Retrieved 29 August 2014
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