Dotti (retailer)

From Wikipedia, the free encyclopedia

Dotti is a chain of fashion stores in Australia and New Zealand, selling apparel and accessories. It was acquired by the Just Group in 2004.[1] It markets itself as a fast fashion brand.[2] Their target group is young female adults aged 18 to 28.

History[]

Dotti was founded by Raymond Levis and Linda Bowen in Sydney in 1981. The name "Dotti" may have been inspirer by Linda's mother Dorothy, or Via Condotti, a street in Rome known for its fashion stores.[2]

In 2004 the Dotti chain became a part of The Just Group and began expanding throughout Australia and New Zealand. It opened its 100th store in December 2009.[3]

Stores[]

On 12 December 2009, Dotti opened its 100th store in a shopping centre in Melbourne's western suburbs.[4] By 2017 they har 220 stores, 198 in Australia and 22 in New Zealand.

In April 2011, Dotti launched an online store, adding a New Zealand specific online shopping site in 2015.[5]

References[]

  1. ^ "Just Group buys Dotti". The New Zealand Herald. 13 August 2004. Retrieved 12 September 2011.
  2. ^ a b "Dotti About Us | The Story of Dotti". www.dotti.com.au. Retrieved 4 April 2017.
  3. ^ "The Just Group". www.justgroup.com.au. Retrieved 4 April 2017.
  4. ^ "Dotti opens 100th fashion store". The Age. Melbourne. 17 December 2009.
  5. ^ "Dotti dives into online shopping - Ragtrader". Retrieved 4 April 2017.

External links[]

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