Drunken Monkey (smoothie bar chain)

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This article is about the Drunken Monkey smoothie brand. For the 2003 film, see Drunken Monkey (film). For the theory of primate ethanol consumption, see Drunken monkey hypothesis. For the Chinese Martial Art, see Drunken Monkey.

Drunken Monkey
TypeLLP
IndustrySmoothies
Founded2016; 5 years ago (2016) in Hyderabad
FounderSamrat Reddy
HeadquartersHyderabad, India
Number of locations
50+ India[1]
Key people
Kamal Deep, Javin M, Anand Kumar
ProductsSmoothies, Smoothie Bowls, milkshakes, coffee, protein food[2]
Websitethedrunkenmonkey.in

Drunken Monkey[3][4] is a chain of smoothie bars headquartered in Hyderabad, India. It was founded by Samrat Reddy[5][6] in February 2016 with the registered company name "White Monkey F&B LLP". As of November 2020, the chain has over 97 outlets across 43 Indian cities. Its outlets range from quick-service café style locations to smaller kiosks.[7]

The company sells blended fresh-fruit smoothies, smoothie bowls, Açaí na tigela and juices in over 170 combinations. Secondary products include coffee blends, and, milkshakes.

Locations[]

Currently, the brand has outlets in Hyderabad, Chennai, Bangalore, Coimbatore, Tiruchirappalli, Pune, Pondicherry, Delhi NCR, Kolkata, Nellore, Vijayawada, Visakhapatnam, Indore, Ahmedabad, Surat, Guwahati, Jalandhar, Jabalpur, Vellore, Nagpur, Thiruvananthapuram, Palakkad, Bhubaneshwar, Warangal, Noida, Kochi, Coimbatore, Madurai, Nizamabad, Thrissur, Mangalore, Mysore, Bhilai, Kozhikode, Salem, Kadapa, Pondicherry, Karur, Perinthalmanna, Tiruvannamalai, Kakinada, Guntur, Raipur, as well as other cities.[8]

Expansion[]

After opening its first four outlets in Hyderabad, the company began offering outlet franchises, expanding to include more than 50 outlets by December 2018. As of February 2019, the company has 64 outlets across India and aims to increase the number of its outlets to 100 by the end of 2020, while growing its employee base from 500 to 1,500 employees over the same period.[1] The company then plans to expand internationally.[7]

Founder[]

Samrat Reddy, Founder, Drunken Monkey (smoothie bar chain)

Samrat Reddy (born 15 April 1985) is an Indian entrepreneur who founded Drunken Monkey (White Monkey F&B LLP) in 2016. He created the tagline 'Naturally High' for the brand.[3]

Reddy studied electrical engineering at Easwari Engineering College, Chennai, earning a Bachelor's degree in 2006. He then worked at the Melbourne office of Infosys as a test engineer from July 2006 to August 2007. He attended the University of Strathclyde, Scotland, for a one-year MBA program, where he wrote a thesis on smoothies. He earned an MBA in Marketing in 2008.[2]

He served as the Director of Operations and Marketing at Hestia Studios from 2008 to 2012, as the Director at SVS International (a leather manufacturer) from 2008 to 2014, as the General Manager of Operations at Delta Steel Structures Pvt. Ltd. from 2012 through 2013, and as Business Strategy and HR specialist at Sindhan Designs PVT Ltd from 2013 to 2014.

In 2015, Reddy started experimenting with smoothie recipes, developing standard formulas for each of the company's signature smoothie blends. He founded Drunken Monkey in January 2016.

References[]

  1. ^ Jump up to: a b "'Drunken Monkey' to triple smoothie bar outlets to 150". The Hindu. 9 April 2018. Retrieved 25 December 2018.
  2. ^ Jump up to: a b "On a mission to usher in a smoothie culture (Foodie Trail-Hyderabad)". Business Standard. 9 July 2018. Retrieved 25 December 2018.
  3. ^ Jump up to: a b "'Drunken Monkey' to triple Smoothie Bar chain to 150 by 2019". The Economic Times. 9 April 2018. Retrieved 25 December 2018.
  4. ^ "Startup Drunken Monkey offers customers a wide range of smoothies". The Economic Times. 9 July 2018. Retrieved 25 December 2018.
  5. ^ "The Fast Food & Cafe Convention Bangalore Draws To A Close". NDTV. 17 May 2018. Retrieved 25 December 2018.
  6. ^ "The smoothie operator who wants to take on the might of the coffee chains". Livemint. 24 October 2018. Retrieved 25 December 2018.
  7. ^ Jump up to: a b "Hyderabad's Drunken Monkey to go global". Telangana Today. 9 April 2018. Retrieved 25 December 2018.
  8. ^ "The Emerging Smoothie Czar: Samrat Reddy of Drunken Monkey". Businessworld. 19 July 2018. Retrieved 25 December 2018.
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