Dude Wipes
![]() | |
Industry | Consumer packaged goods |
---|---|
Founded | 2012 |
Founders | Sean Riley; Brian Wilkin; Ryan Meegan; Jeff Klimkowski |
Headquarters | Chicago , US |
Website | Dude Products |
Dude Wipes are a disposable wipe product manufactured by Dude Products, a personal care brand based in Chicago.[1] Dude Wipes was launched in 2012 and received the 2013 Visionary Award at the Vision 2013 Consumer Products Conference.[2][3]
History[]
Dude Wipes were invented by founders and childhood friends Sean Riley, Brian Wilkin, Ryan Meegan, and Jeff Klimkowski from their apartment in Chicago, Illinois in 2010.[4][5][6] It was marketed as a flushable personal wipe specifically for men, as an alternative to traditional baby wipes.[1]
The product became available to consumers in retail stores and online in 2012, and are now available in Kroger, Target, Meijer, Ralphs, and Bass Pro Shops nationwide.[7]
In 2015, the founders of Dude Products appeared on ABC reality television program Shark Tank, and secured a $300,000 investment from Dallas Mavericks owner Mark Cuban for a 25% stake in the company.[8][9][4]
In 2018, Dude Products were selected by Walmart for nationwide distribution as part of their Made in the USA program, which pledges to source $250 billion in US-made products by 2023.[6][10][11]
Promotion[]
During UFC 174, Dude Wipes trended worldwide on Twitter after sponsoring fighter Tyron Woodley, with their logo appearing on his trunks.[12] Dude Products also sponsored UFC fighter Justine Kish after she lost control of her bowels in the ring during a choke hold.[13]
In 2015, Dude Wipes were featured on an episode of Rob Dyrdek's Fantasy Factory.[14][1][15]
In 2016, signs for Dude Wipes appeared numerous times during Fox's broadcast of the 2016 World Series at Wrigley Field as part of a guerrilla marketing campaign.[16]
After Arizona Diamondbacks pitcher Archie Bradley revealed in an interview that he had a bowel accident while pitching during a game, Dude Products sent him a shipment of Dude Wipes, which Bradley shared on social media and subsequently went viral.[17]
Dude Wipes in 2018 began sponsoring Matt DiBenedetto and the 32 Go Fas Racing team in NASCAR beginning at Pocono in July.[18]
In October 2018, Dude Wipes struck an endorsement deal with New York Jets running back Isaiah Crowell after Crowell celebrated a touchdown against the Cleveland Browns by pretending to wipe his behind with the football.[19]
References[]
- ^ a b c Lukach, Adam (October 16, 2012). "Dude Wipes...For The Discerning Man--And Woman". Chicago Tribune.
- ^ "Unique wipe product selected from five finalists in competition at VISION 2013 Consumer Products Conference in Orlando". INDA.org. February 5, 2013.
- ^ White, Martha C. (June 6, 2013). "The Straight Poop on Dollar Shave Club's Wet Wipes For Guys". Time.
- ^ a b Braff, Danielle (October 17, 2015). "Mark Cuban takes a chunk of Dudes' bathroom wipes on 'Shark Tank'". Chicago Tribune.
- ^ Gelman, Joey (June 2, 2017). "This Dude used some Kabbage to sell toilet wipes". WGN.
- ^ a b Ivory, Erin (May 25, 2018). "The story of Dude Wipes". WGN.
- ^ Rosenfeld, Laura (October 16, 2015). "Where To Buy Dude Wipes From 'Shark Tank,' Which Are Exactly What They Sound Like". Bustle.
- ^ Lebowitz, Shana (October 17, 2015). "Mark Cuban Just Made A $300,000 Investment In Wipes For Guys' Butts". Business Insider.
- ^ Silverman, Lauren (November 30, 2015). "Wet Wipes: To Flush Or Not To Flush?". NPR.
- ^ DePillis, Lydia (July 17, 2015). "Wal-Mart's self-interested shot at reviving the American factory". Washington Post.
- ^ "Wipes, Just For Men, Reach Bigger Market". WBBM News Business Hour. April 27, 2018.
- ^ "Making the Grade: Passes/Fails from UFC 174". Fox Sports. June 15, 2004.
- ^ Dicker, Ron (June 30, 2017). "UFC Fighter Who Pooped Herself Gets Sponsor Offers For Butt Wipes". Huffington Post.
- ^ Cullers, Rebecca (August 18, 2018). "Wipes, Just For Men, Reach Bigger Market". AdWeek.
- ^ Donnelly, Matthew Scott (January 22, 2015). "ROB DYRDEK ADMITS THIS IS THE DUMBEST THING HE'S EVER DONE". MTV.
- ^ "Wipes, Just For Men, Reach Bigger Market". Barstool Sports. October 31, 2016.
- ^ Cwik, Chris (July 9, 2018). "Archie Bradley scores best possible endorsement after poop mishap goes viral". Yahoo Sports.
- ^ "DUDE Products to sponsor DiBenedetto and the Go Fas Racing Ford at Pocono". ESPN.com. July 23, 2018.
- ^ "Jets' Crowell makes best out of butt-wipeTD celebration". SI.com. Retrieved 2018-10-07.
Further reading[]
External links[]
- Paper products
- American brands