Dutch Bros. Coffee

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Dutch Bros. Coffee
TypePublic
NYSE: BROS
IndustryDrive-thru restaurants
Restaurants
Retail coffee
Retail beverages
FoundedGrants Pass, Oregon (February 12, 1992 (1992-02-12))
FoundersDane Boersma and Travis Boersma
Headquarters
Grants Pass, Oregon
,
U.S.
Number of locations
500+ in 11 states[1]
Area served
Western United States
ProductsWhole bean coffee beverages
Made-to-order beverages
Bottled beverages
Merchandise
Smoothies
Energy drinks
RevenueIncrease US$327.4 million (FY 2020)[2]
Number of employees
Increase 16,500[3]
Websitewww.dutchbros.com

Dutch Bros. Coffee is a publicly held drive-through coffee chain in the United States.[4] It is headquartered in Grants Pass, Oregon, with company-owned and franchise locations expanding throughout the western United States.[5][6][7]

History[]

Original site of Dutch Bros. Coffee in Grants Pass, Oregon

The company was founded on February 12, 1992 by Dane and Travis Boersma, brothers of Dutch descent, in Grants Pass, Oregon.[8][9] The two brothers were working on their family's dairy farm when they had the idea to start selling coffee. They originally sold coffee from pushcarts around town and,[10] by 2018, had more than 300 coffee stands in seven Western states with the majority being drive-thrus and a few walk-ins.[11][12] The company began an expansion into the Southern United States starting in 2020 with locations opening in Oklahoma and Texas. At the end of 2019 it had 370 locations, and by summer 2021 the number had grown to 471.[13]

The coffee chain serves a variety of coffees, caffeinated beverages, and other drinks including hot tea, iced tea, energy drinks, smoothies, hot cocoa, soda, and lemonade including a "not-so-secret menu".[14][15][16]

Travis was featured on the American version of the television show Undercover Boss in 2013.[17][18] The company was on the Forbes' Small Giants: America's Best Small Companies list in 2017.[19]

The company's mantra is to "make a difference, one cup at a time".[20] Every year the company holds its annual Drink one for Dane fundraiser for the Muscular Dystrophy Association in honor of the co-founder Dane Boersma, who died of Lou Gehrig's disease in 2009 at the age of 55.[21][22]

On September 15, 2021, Dutch Bros. held its IPO and began trading on the New York Stock Exchange with the ticker symbol "BROS".[23]

See also[]

  • Emblem-relax.svg Coffee portal

References[]

  1. ^ "Dutch Bros Inc. Reports Third Quarter 2021 Financial Results". Dutch Bros. Retrieved 11 November 2021.
  2. ^ "Form S-1/A Dutch Bros Inc". SEC.gov. September 13, 2021. Retrieved October 14, 2021.
  3. ^ "Dutch Bros Coffee to Go Public". Barron's. Retrieved 17 September 2021.
  4. ^ Maynard, Micheline. "Coffee Lovers, Keep An Eye on Dutch Bros. They Just Got a Big Investor", Forbes, October 2, 2018
  5. ^ "Dutch Bros. moving headquarters to downtown Grants Pass". KGW. 28 March 2017. Retrieved 21 December 2018.
  6. ^ "Dutch Bros. is coming to Aberdeen". KXRO. 30 November 2018. Retrieved 21 December 2018.
  7. ^ Margolis, Joshua, and Christine Snively. "Dutch Bros. Coffee: A Compelling Future." Harvard Business School Case 415-010, April 2015.
  8. ^ Binole, Gina. "Travis Boersma". crains.com. Crain's. Archived from the original on 2019-04-06. Retrieved 2019-10-24.
  9. ^ Funk, David; Levis, Anne Marie (September 1, 2009). Conscious Branding. Business Expert Press. pp. 29, 50. ISBN 9781606490594.
  10. ^ White, K. M (27 August 2018). "Serving up coffee and kindness at Windsor's Dutch Bros". Greeley Tribune. Retrieved 21 December 2018.
  11. ^ Adams, Susan (June 15, 2016). "The Coffee Cult: How Dutch Bros. Is Turning Its 'Bro-istas' Into Wealthy Franchisees". Forbes. Retrieved 2018-12-06.
  12. ^ Culverwell, Wendy (August 14, 2014). "How Dutch Bros grew from a pushcart in Grants Pass to a $150M coffee mainstay". Portland Business Journal. Retrieved 15 August 2014.
  13. ^ Rogoway, Mike (November 10, 2021). "Dutch Bros focuses on Texas, Oklahoma and California as expansion accelerates". The Oregonian. Retrieved 2021-12-11.
  14. ^ Cottell, Pete (3 October 2018). "The Best Secret Menu Drinks at Dutch Bros, the In-N-Out of Coffee". Thrillist. Retrieved 21 December 2018.
  15. ^ "Dutch Bros Coffee". Retrieved 21 December 2018.
  16. ^ Patail, Marty (19 May 2016). "How Dutch Bros. Coffee Conquered Oregon's Soul". Portland Monthly. Retrieved 21 December 2018.
  17. ^ "Nampa Dutch Bros. will be featured on 'Undercover Boss' tonight". Idaho Press. Retrieved 21 December 2018.
  18. ^ "Season 5 Episode 8: Dutch Bros. Coffee". CBS. Retrieved 21 December 2018.
  19. ^ Burlingham, Bo (9 May 2017). "Forbes Small Giants 2017: America's Best Small Companies". Forbes. Retrieved 21 December 2018.
  20. ^ Reid, Janna. "The Oregon Encyclopedia: Dutch Bros. Coffee Company". The Oregon Encyclopedia. Oregon Historical Society. Retrieved 21 December 2018.
  21. ^ Duewel, Jeff (16 October 2009). "Dutch Bros. co-founder dies at 55". Mail Tribune. Medford, Oregon. Retrieved 21 December 2018.
  22. ^ "Dutch Bros. Coffee hosts annual "Drink One for Dane" Day to benefit Muscular Dystrophy Association". KHQ-TV. Retrieved 21 December 2018.
  23. ^ "Dutch Bros Gets Boost in Trading Debut After $484 Million IPO". Bloomberg.com. September 15, 2021. Retrieved 2021-09-15.
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