Edward Boches

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Edward Boches
Edward Boches.JPG
Edward Boches in 2010
Born (1954-03-21) March 21, 1954 (age 67)
New York City, New York
NationalityUnited States
Occupationphotographer, creative director
Websiteedwardboches.com

Edward Boches is an American documentary photographer[1] working in Boston and Cape Cod. He contributes regularly to the Provincetown Independent [2] and exhibits frequently.[3][4]

Formerly, Boches was also a professor at Boston University’s College of Communication where he taught creative courses between 2012 and 2020.[5] Earlier he spent 31 years in a variety of leadership positions as a partner at the Mullen advertising agency (known since a 2015 merger with IPG as MullenLowe).[6][7][8][9]

Career[]

Boches began his career as a newspaper reporter and photographer after being graduated from Boston University in 1976. He later became a speechwriter for Edson de Castro at Data General before joining Hill Holliday as an account executive. In 1983 he joined Mullen, now MullenLowe U.S., as a vice president/account director and director of public relations. He quickly became a partner and shortly afterward joined the creative department, becoming the agency's creative director, chief creative officer, and ultimately its chief innovation officer.[10] During his tenure at the agency he created campaigns for many large corporate client including Google, General Motors and Monster.com for which he led creative efforts on theWhen I Grow Up Super Bowl commercial.[11] His work has received awards from entities including the Cannes Lions International Festival of Creativity, The One Club, the Art Directors Club of New York, the Clio Awards and The Ad Club's Hatch Awards, where he won Best of Show in 1990.[12] In 1990 he was named print copywriter of the year by Adweek.

He was an early industry advocate for the use of Twitter and social media.[13] encouraging the use of new platforms prior to their mainstream popularity.[14] In 2011, he created "Brand Bowl",[15] which used Twitter to monitor and measure reaction to Super Bowl advertising.[16]

Boches left the agency in 2012, to focus on his photography while also teaching at Boston University. Since that time his work has shown at The Griffin Museum of Photography, Panopticon Gallery, The Bronx Documentary Center,[17] The Plymouth Center for the Arts [18] and has been covered in the Boston Globe,[19][20] BU Today,[21] and WGBH.[22]

Bibliography[]

Boches served as a contributing writer for the 2016 revised edition of Hey Whipple, Squeeze This, [23] by Luke Sullivan.

References[]

  1. ^ Social Documentary Network, Edward Boches
  2. ^ Provincetown Independent Author Page
  3. ^ Panopticon Gallery, Boston, Pandemic Boston
  4. ^ The Griffin Museum of Photography, Seeking Glory by Edward Boches
  5. ^ Boston University College of Communication Faculty
  6. ^ New York Times, News from the Advertising Industry
  7. ^ AdWeek Mullen Ups Boches to ECD
  8. ^ AdWeek New Roles for Wenneker, Boches
  9. ^ Advertisers at Work by Tracy Tuten
  10. ^ New York Times, People
  11. ^ Ad Age, Best Super Bowl Ads
  12. ^ Boston Globe: Rising Stars in Boston Ad Wars
  13. ^ Communication Arts: The World has Changed
  14. ^ AdWeek: What Twitter Can Do for You
  15. ^ David Meerman Scott: The New Rules of Marketing and PR
  16. ^ New York Times For Super Bowl Ads, No Standout Performer
  17. ^ SDN’s 10th Anniversary, Bronx Documentary Center
  18. ^ The Plymouth Center for the Arts, The Fine Art of Photography
  19. ^ The Boston Globe, What Six Photographers Saw In the First Days of Pandemic Life
  20. ^ The Boston Globe, ‘Postcards from Allston’ photographer captures a changing neighborhood
  21. ^ Boston under Covid-19: A Personal Vision in Black and White
  22. ^ WGBH, Pandemic Boston
  23. ^ "Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition". Retrieved January 20, 2016.

External links[]

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