Emma Grede

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Emma Grede
Born1982[1]
London, England
EducationLondon College of Fashion
OccupationCo-founder & CEO,
Good American
Years active2007–present
Spouse(s)Jens Grede
Children4[2]

Emma Grede is a British businesswoman based in Los Angeles. She is the co-founder and CEO of Good American, a founding partner of Skims, and co-founder of Safely.[3]

Early life[]

Grede was born and raised in East London, England.[4][5] She and her three sisters were raised by their mother in the Plaistow neighborhood of London.[6] She studied business at the London College of Fashion.[5] Emma is the daughter of immigrants from Jamaica and Trinidad.[7]

Career[]

After initially working as a producer at fashion show and events company Inca Productions,[3][8] in 2008 Grede founded and was CEO of ITB Worldwide, a London-based talent management and entertainment marketing agency.[5][9][10] In 2018, ITB was acquired by Rogers & Cowan, and Grede exited the company.[9]

Around 2015, Grede proposed an idea for a denim company to Kris Jenner, explaining that she wanted to partner with Jenner's daughter Khloé Kardashian.[8] Grede and Kardashian launched Good American in 2016, as a women's clothing company focused on size inclusivity and body positivity, with Grede as CEO.[4][5] The company expanded from strictly selling denim jeans to include dresses, activewear, tops, swimwear, sleepwear, and shoes in its line.[5][8] They also created the size 15 to accommodate more body types.[8]

Grede is a founding partner of Skims, a shapewear brand founded by her husband Jens Grede and Kim Kardashian in 2019. Grede is the company's chief product officer.[5] Along with Kris Jenner and Chrissy Teigen, Grede is the founder of Safely, a brand of plant-based cleaning and self-care products that was launched in March 2021.[11][12]

Grede is a guest shark on the first episode of season 13 of the reality television series Shark Tank in 2021.[13] She is chairwoman of the 15 Percent Pledge, an initiative for retailers to reserve 15% of their shelf space for Black-owned businesses.[3]

Personal life[]

Grede is married to Jens Grede, co-founder of Skims and denim brand Frame.[3] They moved to Los Angeles in 2017, and have four children.[14][15]

References[]

  1. ^ "Emma Grede". Women for Women. Retrieved 7 October 2021.
  2. ^ Johansson, Victor (7 February 2022). Svenska Dagbladet https://www.svd.se/rader-alla-vanner-att-gifta-sig-med-en-svensk. {{cite news}}: Missing or empty |title= (help)
  3. ^ a b c d Lodi, Marie (October 5, 2021). "The British Powerhouse Behind Good American". Bustle. Retrieved 7 October 2021.
  4. ^ a b Murray, Daisy (20 June 2021). "Emma Grede Is The Celebrity Fashion Brand Mogul With The Midas Touch". Elle. Retrieved 27 September 2021.
  5. ^ a b c d e f Mamona, Sheilla (30 June 2021). "From East London to Bel Air: The co-founder of Good American and founding partner of SKIMS shares her recipes for multi-million dollar success". Glamour. Retrieved 27 September 2021.
  6. ^ Mahanty, Shannon (17 June 2021). "Emma Grede on building a fashion empire with the Kardashians: 'Ask questions, work really hard and don't be an a***hole'". Evening Standard. Retrieved 4 October 2021.
  7. ^ https://www.fastcompany.com/40528244/good-americans-ceo-on-being-the-only-black-woman-in-the-room-i-dont-notice
  8. ^ a b c d Winn, Layne (12 November 2019). "Good American founder Emma Grede on how she got into business with Khloe Kardashian". ABC News. Retrieved 27 September 2021.
  9. ^ a b Day, Andy (10 May 2018). "London based influencer agency ITB Worldwide acquired by Rogers & Cowan". Capital A. Retrieved 1 October 2021.
  10. ^ Segran, Elizabeth (20 February 2018). "Good American's CEO On Being The Only Black Woman In The Room: "I Don't Notice"". Fast Company. Retrieved 1 October 2021.
  11. ^ Green, Penelope (24 March 2021). "Are You Cleaning Enough? Celebrities Want to Help". New York Times. Retrieved 27 September 2021.
  12. ^ McCann, Maile (3 August 2021). "'You've got to be where the customers are': Safely's Emma Grede on entering Bed Bath & Beyond". Modern Retail. Retrieved 27 September 2021.
  13. ^ Hipes, Patrick (26 August 2021). "'Shark Tank' Guest Sharks For New Season Include Kevin Hart, Skims And Nextdoor Co-Founders". Deadline. Retrieved 4 October 2021.
  14. ^ McClain, James (12 May 2020). "Fashion Designers Jens and Emma Grede Buy $24 Million Bel Air Estate". Variety. Retrieved 4 October 2021.
  15. ^ Pithers, Ellie (12 September 2021). "Good American Co-Founder Emma Grede Has Created A Distinctly English Home In The Middle Of Bel Air". Vogue. Retrieved 4 October 2021.
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