Erika Nardini

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Erika Nardini
Born (1975-11-06) November 6, 1975 (age 46)
NationalityAmerican
EducationColby College
OccupationSports executive, public speaker and podcast host
Known forCEO of Barstool Sports, host of Token CEO
Children2
Websitewww.barstoolsports.com

Erika Nardini (born November 6, 1975) is an American businesswoman and CEO of the digital media company Barstool Sports.[1] Since 2017, she has consistently been ranked as one of the most powerful executives in sports media.

Early life and education[]

Nardini spent much of her childhood in New Hampshire and Vermont.[2] She received a bachelor's degree in sociology from Colby College.[3]

Career[]

1998 - 2015: Early career, marketing[]

Nardini began her career working at the legal department of Fidelity Investments, before switching to marketing.[4] She was the senior vice president of sales and marketing at Demand Media.[5] Prior to that, she held executive marketing positions at Yahoo! and Microsoft.[6] From 2013 to 2015, she was the Chief Marketing Officer of AOL.[7]

2016 - present: CEO of Barstool Sports[]

In 2016, Nardini was named the CEO of Barstool Sports.[8] Nardini oversaw the company's expansion into multimedia, merchandising, streaming and pay-per-view programming.[9] The company's expansion into pay-per-view included the acquisition of amateur boxing league Rough N' Rowdy in 2017.[10]

The valuation of the Barstool Sports doubled from $15 million[11] to $30 million during her first year as CEO. It grew to $100 million in 2018.[12] In 2018, Fast Company named Nardini as one of its "Most Creative People in Business", citing Barstool Sports' expansion into multimedia and merchandising during her tenure.[12] That same year, Forbes ranked her 25th on its "Most Powerful Women In U.S. Sports".[13]

In 2019, she was ranked as #19 on The Big Lead's list of "The 75 Most Powerful People in the Sports Media Business."[14] That year, she was included on Crain's New York's "Notable Women in the Business of Sports".[15] Adweek named Nardini as one of its "Most Powerful Women in Sports" in 2017 and 2020.[16]

In 2020, Nardini was elected to the WWE's board of directors.[17]

In an interview with Digiday, Nardini discussed Barstool Sports' growth during her tenure, from a valuation of $15 million in 2016 to $450 million in 2020.[11] In September 2021, Nardini stated that the company's revenue was expected to exceed $200 million in revenue, doubling the company's $100 million revenue in 2020.[18]

Podcast host and public speaking[]

Nardini hosts Token CEO, a podcast about business and sports news.[19] She was an early supporter of the Premier Hockey Federation (then National Women's Hockey League), and interviewed NWHL players Kelly Babstock and Rebecca Russo on her podcast.[20]

She is a frequent public speaker, and has given talks at the Milken Institute, CAA World Congress, the MIT Sloan Sports Conference, and the SALT Conference.[21] In 2020, she spoke at Barrett Sports Media's annual summit.[22]

Personal life[]

Erika has two sons with Brett Nardini. In April 2021, it was reported that the two had separated.[23]

References[]

  1. ^ "Barstool Sports Names New CEO and It's Not Who You'd Expect". Fortune. Retrieved 2021-12-16.
  2. ^ Bryant, Adam (2017-07-14). "Erika Nardini on the Value of Leading '10 Percent' Players". The New York Times. ISSN 0362-4331. Retrieved 2022-01-20.
  3. ^ "Erika Nardini". www.bloomberg.com. Retrieved 2022-01-20.{{cite web}}: CS1 maint: url-status (link)
  4. ^ GmbH, finanzen net. "The CEO of Barstool Sports made an early career move that was 'the worst decision' and knocked her salary down $34,000 — here's why it was actually brilliant". markets.businessinsider.com. Retrieved 2022-01-16.
  5. ^ Chen, Angela (2014-11-25). "AOL Marketing Chief Erica Nardini to Step Down". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-01-23.
  6. ^ Swisher, Kara (2014-11-24). "AOL Loses Ad CMO Erika Nardini". Vox. Retrieved 2021-12-16.
  7. ^ "AOL Advertising CMO Erika Nardini Steps Down". Ad Age. 2014-11-24. Retrieved 2021-12-16.
  8. ^ Shontell, Anna Mazarakis, Alyson. "How the CEO of Barstool Sports beat out 74 men to land her dream job, and lost lots of friends in the process". Business Insider. Retrieved 2022-02-02.
  9. ^ Kang, Jay Caspian (2017-11-14). "Spurned by ESPN, Barstool Sports Is Staying on Offense". The New York Times. ISSN 0362-4331. Retrieved 2022-01-16.
  10. ^ "Barstool Sports expands into pay-per-view amateur boxing". Digiday. 2017-11-09. Retrieved 2022-01-23.
  11. ^ a b "'We're an anomaly': Barstool Sports CEO Erika Nardini on building a 'lifestyle brand'". Digiday. 2020-01-30. Retrieved 2022-01-23.
  12. ^ a b "100 Most Creative People in Business 2018". Fast Company. Retrieved 2022-01-23.
  13. ^ "25. Erika Nardini". Forbes. Retrieved 2022-01-16.{{cite web}}: CS1 maint: url-status (link)
  14. ^ "The 75 Most Powerful People in the Sports Media Business". The Big Lead. Retrieved 2022-01-03.
  15. ^ "Notable Women in Sports - Erika Nardini". Crain's New York Business. 2019-11-11. Retrieved 2022-01-23.
  16. ^ "Adweek's Most Powerful Women in Sports 2020". Retrieved 2021-12-16.{{cite web}}: CS1 maint: url-status (link)
  17. ^ Weprin, Alex (2020-10-05). "WWE Adds Barstool Sports CEO Erika Nardini to Board of Directors". The Hollywood Reporter. Retrieved 2021-12-16.
  18. ^ "Barstool Set To Top $200 Million In Revenue, Enter New Categories | Barrett Media". 2021-09-23. Retrieved 2022-02-02.
  19. ^ "Token CEO | Blogs, Podcasts and Videos | Barstool Sports". www.barstoolsports.com. Retrieved 2022-01-16.
  20. ^ "NWHL criticizes Barstool Sports CEO for video". ESPN.com. 2021-01-26. Retrieved 2021-12-16.
  21. ^ "Speaker | Milken Institute". milkeninstitute.org. Retrieved 2022-01-03.
  22. ^ "Barstool Sports CEO Erika Nardini to Speak at the 2020 BSM Summit | Barrett Media". 2020-02-10. Retrieved 2022-01-03.
  23. ^ Coleman, Oli (2021-04-21). "Barstool CEO Erika Nardini allegedly having affair with her squash coach". Page Six. Retrieved 2022-01-20.{{cite web}}: CS1 maint: url-status (link)
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