Erika Nardini
Erika Nardini | |
---|---|
Born | November 6, 1975 |
Nationality | American |
Education | Colby College |
Occupation | Sports executive, public speaker and podcast host |
Known for | CEO of Barstool Sports, host of Token CEO |
Children | 2 |
Website | www |
Erika Nardini (born November 6, 1975) is an American businesswoman and CEO of the digital media company Barstool Sports.[1] Since 2017, she has consistently been ranked as one of the most powerful executives in sports media.
Early life and education[]
Nardini spent much of her childhood in New Hampshire and Vermont.[2] She received a bachelor's degree in sociology from Colby College.[3]
Career[]
1998 - 2015: Early career, marketing[]
Nardini began her career working at the legal department of Fidelity Investments, before switching to marketing.[4] She was the senior vice president of sales and marketing at Demand Media.[5] Prior to that, she held executive marketing positions at Yahoo! and Microsoft.[6] From 2013 to 2015, she was the Chief Marketing Officer of AOL.[7]
2016 - present: CEO of Barstool Sports[]
In 2016, Nardini was named the CEO of Barstool Sports.[8] Nardini oversaw the company's expansion into multimedia, merchandising, streaming and pay-per-view programming.[9] The company's expansion into pay-per-view included the acquisition of amateur boxing league Rough N' Rowdy in 2017.[10]
The valuation of the Barstool Sports doubled from $15 million[11] to $30 million during her first year as CEO. It grew to $100 million in 2018.[12] In 2018, Fast Company named Nardini as one of its "Most Creative People in Business", citing Barstool Sports' expansion into multimedia and merchandising during her tenure.[12] That same year, Forbes ranked her 25th on its "Most Powerful Women In U.S. Sports".[13]
In 2019, she was ranked as #19 on The Big Lead's list of "The 75 Most Powerful People in the Sports Media Business."[14] That year, she was included on Crain's New York's "Notable Women in the Business of Sports".[15] Adweek named Nardini as one of its "Most Powerful Women in Sports" in 2017 and 2020.[16]
In 2020, Nardini was elected to the WWE's board of directors.[17]
In an interview with Digiday, Nardini discussed Barstool Sports' growth during her tenure, from a valuation of $15 million in 2016 to $450 million in 2020.[11] In September 2021, Nardini stated that the company's revenue was expected to exceed $200 million in revenue, doubling the company's $100 million revenue in 2020.[18]
Podcast host and public speaking[]
Nardini hosts Token CEO, a podcast about business and sports news.[19] She was an early supporter of the Premier Hockey Federation (then National Women's Hockey League), and interviewed NWHL players Kelly Babstock and Rebecca Russo on her podcast.[20]
She is a frequent public speaker, and has given talks at the Milken Institute, CAA World Congress, the MIT Sloan Sports Conference, and the SALT Conference.[21] In 2020, she spoke at Barrett Sports Media's annual summit.[22]
Personal life[]
Erika has two sons with Brett Nardini. In April 2021, it was reported that the two had separated.[23]
References[]
- ^ "Barstool Sports Names New CEO and It's Not Who You'd Expect". Fortune. Retrieved 2021-12-16.
- ^ Bryant, Adam (2017-07-14). "Erika Nardini on the Value of Leading '10 Percent' Players". The New York Times. ISSN 0362-4331. Retrieved 2022-01-20.
- ^ "Erika Nardini". www.bloomberg.com. Retrieved 2022-01-20.
{{cite web}}
: CS1 maint: url-status (link) - ^ GmbH, finanzen net. "The CEO of Barstool Sports made an early career move that was 'the worst decision' and knocked her salary down $34,000 — here's why it was actually brilliant". markets.businessinsider.com. Retrieved 2022-01-16.
- ^ Chen, Angela (2014-11-25). "AOL Marketing Chief Erica Nardini to Step Down". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-01-23.
- ^ Swisher, Kara (2014-11-24). "AOL Loses Ad CMO Erika Nardini". Vox. Retrieved 2021-12-16.
- "Erika Nardini announced as first chief marketing officer at AOL Advertising". The Drum. Retrieved 2021-12-16.
- ^ "AOL Advertising CMO Erika Nardini Steps Down". Ad Age. 2014-11-24. Retrieved 2021-12-16.
- ^ Shontell, Anna Mazarakis, Alyson. "How the CEO of Barstool Sports beat out 74 men to land her dream job, and lost lots of friends in the process". Business Insider. Retrieved 2022-02-02.
- ^ Kang, Jay Caspian (2017-11-14). "Spurned by ESPN, Barstool Sports Is Staying on Offense". The New York Times. ISSN 0362-4331. Retrieved 2022-01-16.
- Perry, Katie. "How Erika Nardini became one of the most powerful people in sports media". Entrepreneur. Retrieved 2022-01-16.
{{cite web}}
: CS1 maint: url-status (link)
- Perry, Katie. "How Erika Nardini became one of the most powerful people in sports media". Entrepreneur. Retrieved 2022-01-16.
- ^ "Barstool Sports expands into pay-per-view amateur boxing". Digiday. 2017-11-09. Retrieved 2022-01-23.
- ^ a b "'We're an anomaly': Barstool Sports CEO Erika Nardini on building a 'lifestyle brand'". Digiday. 2020-01-30. Retrieved 2022-01-23.
- ^ a b "100 Most Creative People in Business 2018". Fast Company. Retrieved 2022-01-23.
- ^ "25. Erika Nardini". Forbes. Retrieved 2022-01-16.
{{cite web}}
: CS1 maint: url-status (link) - ^ "The 75 Most Powerful People in the Sports Media Business". The Big Lead. Retrieved 2022-01-03.
- ^ "Notable Women in Sports - Erika Nardini". Crain's New York Business. 2019-11-11. Retrieved 2022-01-23.
- ^ "Adweek's Most Powerful Women in Sports 2020". Retrieved 2021-12-16.
{{cite web}}
: CS1 maint: url-status (link)- Stanley, T. L. "The Most Powerful Women in Sports: 35 Executives and Influencers Winning Over the Next Generation of Fans". Retrieved 2021-12-16.
{{cite web}}
: CS1 maint: url-status (link)
- Stanley, T. L. "The Most Powerful Women in Sports: 35 Executives and Influencers Winning Over the Next Generation of Fans". Retrieved 2021-12-16.
- ^ Weprin, Alex (2020-10-05). "WWE Adds Barstool Sports CEO Erika Nardini to Board of Directors". The Hollywood Reporter. Retrieved 2021-12-16.
- ^ "Barstool Set To Top $200 Million In Revenue, Enter New Categories | Barrett Media". 2021-09-23. Retrieved 2022-02-02.
- ^ "Token CEO | Blogs, Podcasts and Videos | Barstool Sports". www.barstoolsports.com. Retrieved 2022-01-16.
- ^ "NWHL criticizes Barstool Sports CEO for video". ESPN.com. 2021-01-26. Retrieved 2021-12-16.
- Mertens, Maggie (2021-02-27). "The Sports League That Refuses to Court Certain Fans". The Atlantic. Retrieved 2021-12-16.
- ^ "Speaker | Milken Institute". milkeninstitute.org. Retrieved 2022-01-03.
- "CAA World Congress - Erika Nardini". www.sportsbusinessjournal.com. Retrieved 2022-01-03.
- "MIT Sloan Sports Analytics Conference Speaker | Erika Nardini". www.sloansportsconference.com. Retrieved 2022-01-03.
- "SALT — Erika Nardini". SALT. Retrieved 2022-01-03.
- ^ "Barstool Sports CEO Erika Nardini to Speak at the 2020 BSM Summit | Barrett Media". 2020-02-10. Retrieved 2022-01-03.
- ^ Coleman, Oli (2021-04-21). "Barstool CEO Erika Nardini allegedly having affair with her squash coach". Page Six. Retrieved 2022-01-20.
{{cite web}}
: CS1 maint: url-status (link)
- Colby College alumni
- American women chief executives
- American marketing businesspeople
- Living people
- 1975 births