Focus@Will

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Focus@Will is a neuroscience based subscription service that uses phase sequenced playlists of instrumental music designed to improve users’ productivity.^{[1] [2][3][4][5][6]}

The company is based out of Los Angeles.^[7]

Service[]

All of the music featured on the service's application is instrumental.^{[3][8][9][10]} Users choose from a number of different channels, including classical, up tempo, focus spa, cinematic, and ambient.^{[1][8][9][10]}

The app allows its users to personalize the effectiveness of the focus enhancement by immediately skipping tracks that they find distracting.^[1][6][8] The service also includes a timer function and a productivity tracker.^[4][10][11]

History[]

The beta version of Focus@Will was released in December 2012.^{[6][8][9][12][13]}

Beginning in April 2013 the company expanded the service to international markets.^[4][14] The expanded service incorporated a timer for users to set work session intervals, and a productivity tracking function to measure efficiency and focus.^[4][10]

A Focus@will mobile app and freemium service were released in May 2013.^{[1][3][15][16][17]}

The company is backed by the Pritzker Foundation, other private investors and Singularity University.^[1][7] As of February 2013, it has raised approximately $3.5 million.^[7]

Will Henshall[]

Founder and CEO Will Henshall founded Rocket Network and created DigiDelivery, which was sold to Avid Audio in 2003.^[1][13]

He is also a professional musician, serving as a member of the UK soul/pop group Londonbeat. Henshall co-wrote the group’s #1 selling songs, “I've Been Thinking About You,” and “Come Back”^[1][2][7]

References[]