Fortune Small Business

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Fortune Small Business
Fortune Small Business Cover -.May 2000.jpg
Frequency10 times per year
Total circulation1 million
First issue1991
Final issue2009
CompanyFortune Media Group Holdings

Fortune Small Business (FSB) was a magazine published 10 times per year from 1991 to 2009. The publication was a joint venture by The Fortune Group at Time Inc. and American Express Small Business Services. FSB was delivered to 1 million small business owners nationwide.

History[]

Fortune Small Business was an American business magazine headquartered in New York City. It was sub-published under Fortune by Fortune Media Group Holdings, owned by Thai businessman Chatchaval Jiaravanon. Although it was connected to Fortune, it was a joint venture by them at Time Inc. and American Express. Fortune Small Business magazine was initially established in 1991 under the name Your Company. It was renamed in the November 1999 issue according to the managing editor's request per Hank Gilman. It explored how small business owners run their companies, what technologies they use, and where they spend time out of the office. FSB published different types of lists, which will be discussed in the next section, where these lists would highlight the companies, trends, and entrepreneurs that would make headlines in the year ahead. In 2007 there was approximately a 30% decrease in revenues.[1] The magazine's failure to transition to digital formats as print media became less popular, and a lack of advertising partnerships, contributed to this decline in revenue. The magazine began downsizing in 2008,[2] and was discontinued in 2009.[3]

Contributors[]

As of December 1, 2020 they have no open positions at the time. However their list of employment opportunities include editorial, live media, marketing and sales and product and engineering.

Below is a list of editors, according to their website.

  • EDITOR-IN-CHIEF Clifton Leaf
  • DEPUTY EDITOR Brian O'Keefe
  • DIGITAL EDITOR Andrew Nusca
  • SENIOR FEATURES EDITOR Matthew Heimer
  • FEATURES EDITOR Kristen Bellstrom
  • DEPUTY DIGITAL EDITOR Rachel Schallom
  • ASIA EDITOR Clay Chandler
  • SENIOR EDITORS AT LARGE Geoff Colvin, Shawn Tully
  • CREATIVE DIRECTOR Peter Herbert
  • DIRECTOR OF PHOTOGRAPHY Mia J. Diehl
  • DIRECTOR OF VIDEO Mason Cohn

Fortune also has different departments, just as in any other franchise or company. They hold a chief executive officer, marketing and advertising vice president, sales, live media, communications and finance.

Content and Format Over Time[]

As mentioned before, Fortune Small Business magazine was a limited publication between the years 2004–2009. During this time, the content of the magazine included a section called “Features” which is tailored towards the culture, innovation, and economy. In its early years, features included developments in health, infrastructure, tech, and leadership. Another section of the publication was unsurprisingly called “Start-Up” which was dedicated to innovative small businesses. Early reports within the FSB magazine include Intuit, which describes the CEO's position on leadership and developing software that helps small businesses gather data for payroll and taxes.[4]

References[]

  1. ^ (http://mediashift.org/2007/09/business-2-0-closed-due-to-corporate-neglect-ad-woes262/)
  2. ^ Kelly, Keith J. (2008-07-30). "LOSING A SMALL FORTUNE". New York Post. Retrieved 2020-12-02.
  3. ^ "Time Warner: More Layoffs, 'Fortune Small Business' Shuttered". www.mediapost.com. Retrieved 2021-05-12.
  4. ^ "Cook's Recipe In an exclusive sitdown, Intuit founder Scott Cook discusses how he nurtures leaders, survives creativity slumps, and is changing the nature of small-business software. - February 1, 2004". money.cnn.com. Retrieved 2021-05-12.


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