Freshly
Type | Private |
---|---|
Industry | Food delivery |
Founded | 2012 |
Headquarters | New York, New York , |
Areas served | United States |
Key people | Michael Wystrach, Carter Comstock |
Parent | Nestlé |
Website | freshly |
Freshly is a New York-based prepared meal delivery company that delivers throughout the United States.[1][2][3] Founded by Michael Wystrach and Carter Comstock, the company ships one million meals per week[4] and delivers to the contiguous United States.[5] In 2020 Freshly was acquired by Nestlé for US$1.5 billion.[6]
History[]
Freshly was founded by Michael Wystrach and Carter Comstock in 2012. Influenced by 4-H program initiatives, Wystrach adopted minimal food waste and sustainability into Freshly's menus. The company delivers all meals for a given week and are heated by microwave or oven without preparation.[7] Freshly also donates excess ingredients and meals to local food banks as part of its partnership with Feeding America.[8]
CEO Michael Wystrach sought to lose weight after he saw a decline in his overall health following years working in investment banking. His family operated a restaurant, The Steak Out in Sonoita, Arizona and a family friend, emergency room doctor Frank Comstock helped prepare nutritious meals.[9][10] Co-founder Carter Comstock, the son of Frank Comstock, joined Freshly in 2012.[11][12]
Following a $7 million Series A round, in 2016, the company raised $21 million in a funding round led by Insight Venture Partners.[7]
In 2017, Nestle led a $77 million funding round that added its USA's Food Division President to Freshly's board and an East Coast kitchen and distribution center built in 2018.[13][14][15]
Amid the COVID-19 pandemic, Freshly donated prepared foods worth the equivalent of $500,000 to Meals on Wheels and reported sales up 50% year over year.[16][17] In 2020, Freshly expanded to business-to-business food delivery, including to hospitals and essential service workers.[18][19] In December 2020 the company launched FreshlyFit to cater to active lifestyles and low-carb, high-protein diets.[20] In 2021, Freshly opened a 134,000 square-foot production facility in Austell, Georgia.[21]
References[]
- ^ "Food Still Hot: Why Investors Bet $21 Million On Freshly's Three-Minute Meals". Forbes. Retrieved 7 July 2020.
- ^ "Meal service Freshly to open a facility in Howard County". Baltimore Sun. Retrieved 29 June 2020.
- ^ "Meal Kit Startup Freshly Has A Winning Recipe". New York Business Journal. Retrieved 7 July 2020.
- ^ "Special Delivery: Freshly Aims To Supply Boom In Prepared Meals". Chief Executive. Retrieved 5 September 2020.
- ^ "I Tried Freshly, Which is Now Producing 600,000 Meals Per Week and Expanding into Snacks". The Spoon. Retrieved 27 June 2020.
- ^ "Nestlé acquires healthy meal startup Freshly for up to $1.5B". TechCrunch. Retrieved 2 November 2020.
- ^ a b "Healthy meal delivery startup Freshly raises $21M". TechCrunch. Retrieved 27 June 2020.
- ^ "Freshly Launches Freshly for Business to Support WFH Employees and Essential Workers". Food & Beverage magazine. Retrieved 7 July 2020.
- ^ "How Eating Take Out Food Changed Michael Wystrach's Life". The Manual. Retrieved 7 July 2020.
- ^ "Diet food delivery company started by two UA grads goes national". This is Tucson. Retrieved 7 July 2020.
- ^ "This NYC Startup Raised $7M To Change How We Eat". AlleyWatch. Retrieved 29 June 2020.
- ^ "While Competitors Close or Contract, Meal-Delivery Service Freshly Expands Reach to 28 States". Fox News. Retrieved 7 July 2020.
- ^ "Nestle buys stake in U.S. ready meals group Freshly". Reuters. Retrieved 7 July 2020.
- ^ "A new agency and team are part of Freshly's recipe for growth". AdAge. Retrieved 27 June 2020.
- ^ "Spotify's Mayur Gupta on his move to Freshly: 'The industry is still underpenetrated'". The Drum. Retrieved 27 June 2020.
- ^ "Freshly and Nestle team up to donate $500 million to Meals on Wheels". CNBC. Retrieved 7 July 2020.
- ^ "Freshly Launches New B2B Program To Help Companies Offer Employee Meals For Remote And Essential Workers". Forbes. Retrieved 27 June 2020.
- ^ "Freshly meal delivery sees rapid growth amid COVID-19". Yahoo! Finance. Retrieved 14 September 2020.
- ^ "Freshly launches new lower-carb product line". Grocery Dive. Retrieved 18 December 2020.
- ^ "Freshly to open new distribution center, bring hundreds of jobs to Cobb". Atlanta Journal Constitution. Retrieved 15 February 2021.
External links[]
- Subscription services
- American companies established in 2012
- Transport companies established in 2012
- Online food retailers of the United States
- Retail companies established in 2012
- Internet properties established in 2012
- Online food ordering