Fressnapf

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Fressnapf

Industry	Pet Food
Founded	First store in Erkelenz, Germany, founded in 1990
Founder	Torsten Toeller
Headquarters	Krefeld, Germany
Area served	Europe
Products	Pet food
Number of employees	8,000 (2009)[1]
Parent	Fressnapf Tiernahrungs GmbH
Website	fressnapf.com

Fressnapf Tiernahrungs GmbH is a German franchise company for pet food. With over 1400 stores and 8000 employees in 12 European countries it is the largest European pet product retailer.^[1]

History[]

At 24 years of age, Torsten Toeller founded his first store for pet food and pet supplies in Erkelenz, Germany. Inspired by similar American pet superstores, he adapted the concept for the European market. From 1992 on, franchise stores were developed. In 1997, the first stores outside Germany were founded. Since then, the company has been awarded several prizes in Germany, ranking the franchise system among Burger King and McDonald's.

Franchises[]

Today, Fressnapf has stores in eleven European countries. The highest number of stores is in Germany (777), followed by Austria (90) and, formerly, Netherlands (52). The company is also present in Switzerland, Belgium, France, Hungary, Denmark, Italy, Luxembourg, Ireland and Poland. In many non-German speaking countries, the chain is called Maxi Zoo, with the exception of Fressnapf in Hungary. Jumper in the Netherlands no longer has a partnership with Fressnapf.

References[]

External links[]

• fressnapf.com