Gad Saad
Gad Saad | |
---|---|
Born | Beirut, Lebanon | 13 October 1964
Nationality | Lebanese, Canadian |
Education | McGill University (BSc, MBA) Cornell University (MSc, PhD) |
Scientific career | |
Fields | Evolutionary psychology |
Institutions | Concordia University |
Thesis | The adaptive use of stopping policies in sequential consumer choice (1994) |
Doctoral advisor | Edward Russo |
Website | gadsaad |
Gad Saad (/ˈɡæd ˈsæd/; Arabic: جاد سعد; Hebrew: גד סעד; born 13 October 1964) is a Lebanese-Canadian evolutionary psychologist and professor in the John Molson School of Business at Concordia University[1] who is known for applying evolutionary psychology to marketing and consumer behaviour.[2][3] He also writes a blog for Psychology Today, and hosts a YouTube channel titled "The Saad Truth".
Early life and education[]
Saad was born in 1964 in Beirut, Lebanon, to a Jewish family. His family fled to Montreal, Quebec, Canada, in October 1975 to escape the Lebanese Civil War.[4] His older brother David Saad is a judoka who competed in the men's lightweight event at the 1976 Summer Olympics.[5]
He obtained a B.Sc. (Mathematics and Computer Science) and M.B.A. from McGill University, and an M.Sc. and Ph.D. from Cornell University.[6] Saad's doctoral adviser was the mathematical and cognitive psychologist and behavioural decision theorist J. Edward Russo.
His Nephew is Ariel Helwani.
Career[]
Saad has been a professor of marketing at Concordia University since 1994. As of 2020, he holds the Concordia University Research Chair in Evolutionary Behavioural Sciences and Darwinian Consumption.[7] During this time he has also held visiting professorships at Cornell University, Dartmouth College, and the University of California, Irvine.[8] He was an associate editor for the journal Evolutionary Psychology from 2012 to 2015.[9] He is an advisory fellow for the Centre for Inquiry Canada.
Saad hosts a YouTube show titled The Saad Truth. As of February 2021, his channel has received more than 22 million views.[10]
Saad writes a blog for Psychology Today titled Homo Consumericus.[11]
Research[]
One line of research that Saad has been exploring is how hormones affect consumers and the decisions they make. Examples of this research include how showy products affect testosterone levels,[12][13] how testosterone levels affect various forms of risk-taking,[14][15][16] and how hormones in the menstrual cycle affect buying decisions.[17][18] Another line of research has involved gift giving, including how men and women differ in why they give.[19][20][21][22]
Coverage and interviews[]
Saad has been profiled in the Toronto Star[10] and his life story was documented by the Télévision française de l'Ontario.[23] His views have also been mentioned in The Economist,[24] Forbes,[25] Chatelaine,[26] Time,[27] The Globe and Mail,[2] and The New York Times.[28]
Saad had been a contributing author for The Huffington Post[29] and The Wall Street Journal.[30]
Saad appeared on Reason TV in November 2011.[31] In September 2015, Saad was interviewed by TJ Kirk on the Drunken Peasants Podcast.[32] As of 2016, he had been featured on five episodes of The Joe Rogan Experience.[10] Saad has also appeared on Josh Szeps's #WeThePeople podcast[citation needed], Sam Harris's Making Sense podcast (then titled Waking Up),[10] The Adam Carolla Show,[33] Talk Nerdy with Cara Santa Maria,[34] The Rubin Report,[10] and the Glenn Beck Podcast.[citation needed]
Honours and awards[]
- Distinguished Teaching Award – John Molson School of Business (2000)[35]
- Darwinism Applied Award – Applied Evolutionary Psychology Society (AEPS) (2014)[36]
Bibliography[]
Books[]
- Saad, G. (2007). The Evolutionary Bases of Consumption. Mahwah, NJ: Lawrence Erlbaum. ISBN 9780805851502. Book review[37]
- Saad, G. (ed.) (2011). Evolutionary Psychology in the Business Sciences. Springer: Heidelberg, Germany. ISBN 9783540927839. Book review[38][39]
- Saad, G. (2011). The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature. Amherst, NY: Prometheus Books. ISBN 9781616144296. Book review[40]
- Saad, G. (2020). The Parasitic Mind: How Infectious Ideas Are Killing Common Sense. Washington, DC: Regnery Publishing. ISBN 9781621579595.
Selected journal articles[]
- "Sex Differences in the Ultimatum Game: An Evolutionary Psychology Perspective". Journal of Bioeconomics. (2001).
- "The Effect of Conspicuous Consumption on Men's Testosterone Levels". Organizational Behavior and Human Decision Processes. (2009).
- "Future of evolutionary psychology". Futures. (2011).
- "Evolutionary consumption". Journal of Consumer Psychology. (2013).
- "The framing effect when evaluating prospective mates: An adaptationist perspective". Evolution and Human Behavior. (2014).
References[]
- ^ "Do Great Minds Think Alike? The Impact Of Culture On Your Creative Thinking Skills". Medical Daily, 22 May 2015 By Lizette Borreli
- ^ Jump up to: a b "Do human instincts explain what we buy, and why we want it?". The Globe and Mail. Toronto. 13 July 2011.
- ^ "Does It Feel Better To Give Or Receive A Gift?". Popular Science, By Daniel Engber. 17 November 2015
- ^ "Story Profile - Passages Canada". passagestocanada.com.
- ^ "Gad Saad on Growing up in Lebanon, the Olympics, and Cultural Homophily". The Rubin Report. 17 August 2016.
- ^ "Gad Saad". leighbureau.com.
- ^ "Gad Saad, PhD". Concordia University. Retrieved 21 June 2020.
- ^ "Faculty". concordia.ca.
- ^ [dead link]https://www.psychologytoday.com/intl/experts/gad-saad-phd
- ^ Jump up to: a b c d e "Montreal professor known as 'The Gadfather' argues against political correctness". Toronto Star, Giuseppe Valiante. Canadian Press. 30 October 2016
- ^ "Homo Consumericus". Psychology Today. Retrieved 20 June 2020.
- ^ Saad, Gad; Vongas, John G. (2009). "The effect of conspicuous consumption on men's testosterone levels". Organizational Behavior and Human Decision Processes. 110 (2): 80–92. doi:10.1016/j.obhdp.2009.06.001.
- ^ "Testosterone drives men to buy fast cars". CBC News. 14 October 2009.
- ^ Stenstrom, Eric; Saad, Gad; Nepomuceno, Marcelo; Mendenhall, Zack (2011). "Testosterone and domain-specific risk: Digit ratios (2D:4D and rel2) as predictors of recreational, financial, and social risk-taking behaviours". Personality and Individual Differences. 51 (4): 412–416. doi:10.1016/j.paid.2010.07.003.
- ^ Stenstrom, Eric; Saad, Gad (2011). "Testosterone, Financial Risk-Taking, and Pathological Gambling". Journal of Neuroscience, Psychology, and Economics. 4 (4): 254–266. doi:10.1037/a0025963.
- ^ "Le succès au bout de l'index - ICI.Radio-Canada.ca". Radio-Canada.ca.
- ^ Saad, Gad; Stenstrom, Eric (2011). "Calories, beauty, and ovulation: The effects of the menstrual cycle on food and appearance-related consumption". Journal of Consumer Psychology. 22: 102–113. doi:10.1016/j.jcps.2011.10.001.
- ^ "8 Dating Lies Men And Women Tell". Huffington Post. 26 March 2013.
- ^ Laroche, Michel; Saad, Gad; Browne, Elizabeth; Cleveland, Mark; Kim, Chankon (2000). "Determinants of In-Store Information Search Strategies Pertaining to a Christmas Gift Purchase". Canadian Journal of Administrative Sciences. 17 (1): 1–19. doi:10.1111/j.1936-4490.2000.tb00203.x.
- ^ Laroche, Michel; Saad, Gad; Cleveland, Mark; Browne, Elizabeth (2000). "Gender Differences in Information Search Strategies for a Christmas Gift". Journal of Consumer Marketing. 17 (6): 500–522. doi:10.1108/07363760010349920.
- ^ Laroche, Michel; Saad, Gad; Kim, Chankon; Browne, Elizabeth (2000). "A Cross-Cultural Study of In-Store Information Search Strategies for a Christmas Gift". Journal of Business Research. 49 (2): 113–126. doi:10.1016/S0148-2963(99)00008-9.
- ^ Gad Saad, Tripat Gill (2003). "An evolutionary psychology perspective on gift giving among young adults". Psychology and Marketing. 20 (9): 765–784. doi:10.1002/mar.10096. Archived from the original on 16 December 2012.
- ^ "Gad Saad". TFO Education.
- ^ "Homo_Administrans". The Economist. 25 September 2010.
- ^ DiSalvo, David. "When It Comes To Choosing Mates, Women And Men Often Get Framed". Forbes.
- ^ Flannery Dean (2 August 2012). "How your period dictates your spending habits". Chatelaine.
- ^ "Love is Marketing: Women Reject Men Based on Hype". Time.
- ^ Friedman, Richard A. (7 December 2004). "This Is for You, Dear, But It's All About Me". The New York Times.
- ^ Saad, Gad (21 January 2015). "Should Secular Societies Accommodate Religious Beliefs?". Huffington Post.
- ^ Saad, Gad (21 June 2011). "The Consuming Instinct". The Wall Street Journal.
- ^ Weissmueller, Zach (15 November 2011). "Reason.tv: Evolutionary Psychologist Gad Saad on Consumerism, Sex, Advertising, and Human Nature". Reason. Retrieved 14 July 2020.
- ^ Drunken Peasants (30 September 2015), Gad Saad Joins Us - Steve Shives on Feminism and Atheism - Anita Sarkeesian at the UN - DPP #159, retrieved 6 July 2019
- ^ "Dr. Gad Saad". adamcarolla.com. 14 August 2014.
- ^ Talk Nerdy with Cara Santa Maria #75. 16 August 2015.
- ^ Concordia.ca Profile at Concordia
- ^ Aepsociety.org Archived 19 February 2015 at the Wayback Machine
- ^ Griskevicius, Vladas (2008). "DEFINE_ME_WA". Ehbonline.org. 29 (4): 297–298. doi:10.1016/j.evolhumbehav.2007.12.006.
- ^ Patrick A. Stewart (2013). "Book Review: Evolutionary Psychology in the Business Sciences". Politics and the Life Sciences. 32 (2): 130–133. doi:10.2990/32_2_130. S2CID 145406315.
- ^ Jevons, Colin (2013). "The Consuming Instinct by Gad Saad. Published by Prometheus Books, 2011 in New York, NY". Psychology & Marketing. 30 (3): 293. doi:10.1002/mar.20605.
- ^ "Nonfiction Book Review: The Consuming Instinct: What Juicy Burgers, Ferraris, Pornography, and Gift Giving Reveal About Human Nature by Gad Saad. Prometheus, $25 (340p) ISBN 978-1-61614-429-6". PublishersWeekly.com.
External links[]
- 1964 births
- Living people
- Anglophone Quebec people
- Canadian people of Lebanese-Jewish descent
- Canadian YouTubers
- Cognitive scientists
- Concordia University faculty
- Conservatism in Canada
- Cornell University alumni
- Cornell University faculty
- Critics of creationism
- Critics of religions
- Critics of multiculturalism
- Critics of postmodernism
- Dartmouth College faculty
- Evolutionary psychologists
- Jewish Canadian scientists
- Jews from Quebec
- Lebanese emigrants to Canada
- Lebanese Jews
- Male critics of feminism
- McGill University Faculty of Management alumni
- People from Beirut
- Scientists from Montreal
- Canadian political scientists
- 20th-century Canadian scientists
- 21st-century Canadian scientists