Gett

Gett

Formerly	GetTaxi (in Israel)
Type	Private
Industry	Transportation SaaS Corporate Travel Management
Founded	November 1, 2010; 10 years ago (2010-11-01)
Founders
Headquarters	London
Area served	Israel, Russia, United States, United Kingdom, Europe
Key people	Shahar Waiser CEO
Products	Software Mobile app
Services	SaaS B2B Ridesharing
Revenue	$ 166 million (2020)
Number of employees	773 (2020)
Website	gett.com

Gett's Tel Aviv development center

Gett, previously known as GetTaxi, is an Israeli developed technology platform solely focused on corporate Ground Transportation Management (GTM),^[1] where spend is estimated to exceed $100B globally.^[2]

Gett is the GTM category leader, serving a quarter of the Fortune 500 companies.

Their cloud-based software aggregates existing transportation providers into a single platform, helping businesses manage all of their ground transportation spend. Additionally, they expand companies’ coverage and reach by connecting them to a grid of transportation providers.  

Gett organises corporate fleet, taxi, ride-hailing and limo providers on one platform, optimising the entire employee experience, from booking and riding to invoicing and analytics, saving businesses both time and money.

Founded in 2010 and headquartered in London, Gett has raised more than $750M in funding to date, from Pelham Capital, Access Industries, Vostok New Ventures Global, Rakuten, MCI Capital and others, including $300M+ from the Volkswagen Group. It employs over 800 employees globally.

History[]

GetTaxi was founded by Israeli entrepreneurs Shahar Waiser and Roi More. In the summer of 2009, Waiser came up with the idea during a thirty-minute wait for a taxi to the airport in Palo Alto, California. GetTaxi's beta version in Hebrew started operating in Tel Aviv and two years later, in the summer of 2011,^[3] and the service was launched in London in August 2011.^[4]

In March 2012, GetTaxi branched out to Moscow,^[5][6] and opened their first USA offices in New York City. Mashable predicted "This App Will Revolutionize the NYC Taxi Experience".^[7]

By June 2012, the company had raised US$30 million, including $9 million more from British-based American billionaire industrialist Len Blavatnik's Access Industries Fund, to facilitate GetTaxi's entry into New York City as well as other U.S. markets. In August 2014, the company raised a $25 million investment from Vostok Nafta Investments.^[8]

In May 2016, the Volkswagen Group invested $300m in Gett^[9]

In 2017 Gett acquired Juno, a ride-hailing company primarily operating in New York City.^[10] Gett sold Juno in November 2019 in an agreement with Lyft, that saw Gett form a partnership with Lyft.^[11] It signalled Gett’s evolution to a B2B marketplace in corporate GTM.

The growth of Gett’s marketplace model saw it form further partnerships with Ola in 2020,^[12] and Curb Mobility in 2021.^[13]

In Q1 2021 Gett’s marketplace counted more than 1000 partner fleets.^[14]

Pricing and payments[]

The Gett revenue model varies from country to country. Its B2B marketplace platform charges corporate clients on a SaaS-like subscription or per ride basis.

Gett aggregates all four corporate ground transportation supply layers on a comprehensive B2B marketplace connecting thousands of fleets globally^[14]

• Licensed taxis are regulated with professional drivers, adhering to predefined local taxi standards and pricing, such as yellow cabs (Curb Mobility) in the US, and black cabs in the UK.
• Ride-hailing transportation networks, typically providing a range of private hire vehicle services, with usually several players per market such as Lyft and Ola.
• Black car or PHV fleets are traditional corporate fleets, typically offering a range of services in the standard and executive categories like Brunel, Green Tomato Cars and Addison Lee
• Chauffeur & Limo for luxury travel and the most exclusive type, such as Excel and Carey

Reception[]

The Gett app was positively received by mobile users and technology blogs such as TechCrunch and Mashable, and was often described as a revolutionary service. Gett has raised more than $750M in funding to date, most recently in a round for $115m^[15] led by new backer Pelham Capital Investments Ltd

With the announcement of a new fleet partnership with Curb Mobility, Gett was described by TechCrunch^[13] as moving away from managing fleets of contractor drivers, expecting partner fleets to cover the majority of its rides by the end of 2021. Further, it suggests Gett has made a big bet on building a platform that integrates with businesses at the back end to make it easier to order rides and for them to reconcile more easily with a business’ expense management and accounting software. Gett’s big pitch to would-be customers is that this software makes it less expensive and significantly more efficient to order rides using Gett.

Strategic partnership with the Volkswagen Group[]

In May 2016, Volkswagen Group announced that it would invest $300 million in Gett,^[16] allowing the company to grow its operations across European markets, as well as marking the first foray into the mobility space by the Volkswagen Group.^[9]

See also[]

• Coupa
• AMEX GBT
• TripActions

References[]