GoLite

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GoLite, LLC
TypePrivate
IndustrySporting goods and outdoor gear
FoundedSeattle, WA
Headquarters
United States
ProductsApparel

GoLite is an apparel company that has recently relaunched under new ownership.[1] Humanitarian and environmental initiatives are a key part of the new ownership. The brand has already donated 14,000 uniforms to help health care workers in Uganda and Guatemala using company fabric resources. The new sustainable clothing collection combines outdoor performance and athletic functionality.[2] One signature product, the GoLite ReGreen Windshell has won several outdoor industry awards including a Backpackers Editor's Choice Green Award, and Outdoor Industry Innovation Award and a 2019 Best of Outdoor Retailer Award. GoLite is headquartered in Seattle, WA.

History[]

In 1998 GoLite was founded by Kim[3] and Demetri "Coup" Coupounas as an outdoor equipment and clothing manufacturer based in Boulder, Colorado.

During its 16-year run, GoLite was viewed as a market disruptor and innovator[4] in the outdoor industry in terms of technical performance (with a focus on lighter, simpler designs), channel distribution,[5] and sustainable business[6] practice.[7] GoLite was widely viewed as the spark and driving force behind the ultralight backpacking movement and the overall shift towards lighter gear from other outdoor manufacturers that occurred in the decade after GoLite was founded.

GoLite designed and manufactured light and ultra-light clothing, footwear, backpacks, tents, sleeping bags, hydration packs, and accessories. GoLite products were and are used for backpacking, hiking, thru-hiking, adventure racing, trail running, mountaineering, snowshoeing, cross-country skiing, adventure travel, and alpinism. GoLite products were sold in retail shops in 23 countries and in over 20 wholly owned retail stores in the United States.

In 2008, GoLite became one of the first Certified B Corporations[8] in the world - and the first outdoor brand. In 2010, GoLite became one of a handful of global brands to release a sustainability repor] rated at the A+ verification level[9] by the Global Reporting Initiative.[10]

In October 2014, GoLite filed for Chapter 11 bankruptcy reorganization.[11]

In May 2018, GoLite relaunched under new ownership.[12]

References[]

  1. ^ "Exclusive: The rebirth of GoLite". SNEWS. Retrieved 2018-05-15.
  2. ^ "GoLite Relaunches with Purpose-filled Blend of Social and Environmental Initiatives and Earth-Friendly "Outletics" Apparel Collection". SNEWS. Retrieved 2018-05-15.
  3. ^ TEDx Talks (2014-10-23), The joy of less | Kim Coupounas | TEDxBoulder, retrieved 2018-01-22
  4. ^ "The Outside Innovators of 2014". Outside Online. 2013-11-05. Retrieved 2018-01-22.
  5. ^ "GoLite's Demetri Coupounas talks company strategy, product design, and the Beatles - Andrew Skurka". Andrew Skurka. 2012-05-10. Retrieved 2018-01-22.
  6. ^ "GoLite Set to Reach 'Carbon Neutral' Status - Environmental Leader". Environmental Leader. 2010-01-13. Retrieved 2018-01-22.
  7. ^ "How Getting Serious About Sustainability Brought GoLite Serious Growth–with Kim Coupounas | Cause Capitalism". causecapitalism.com. Retrieved 2018-01-22.
  8. ^ "Welcome | B Corporation". www.bcorporation.net. Retrieved 2018-01-22.
  9. ^ "GoLite". green & sustainable outdoor gear. 2010-09-20. Retrieved 2018-01-22.
  10. ^ "GoLite Releases Groundbreaking Sustainability Report – Press Releases on CSRwire.com". www.csrwire.com. Retrieved 2018-01-22.
  11. ^ Wallace, Alicia (2014-10-17). "Boulder-based GoLite files for Chapter 11 bankruptcy reorganization". Boulder Daily Camera. Retrieved 2019-10-15.
  12. ^ Gintzler, Ariella (2018-05-10). "Thru-Hikers' Favorite Brand Is Back. Sorta". Outside Online. Retrieved 2018-05-15.

GoLite Lends a Hand in Guatemala https://cdn.shopify.com/s/files/1/0004/6848/4151/files/InsideOutdoor.pdf?2007

Seattle company turns plastic bottles into clothing https://www.king5.com/article/news/local/seattle-company-turns-plastic-bottles-into-clothing/281-14ed4547-98a1-47d6-a3f0-032a5ea22c6e

GoLite Wins Backpacker Editor's Choice Green Award for ReGreen Windshell https://www.backpacker.com/gear/editors-choice-2019-the-best-gear-of-the-year#gid=ci02418afc80002494&pid=regreen---white-background Outdoor Retailer's Most Innovative Products https://www.outsideonline.com/2365786/or-announces-winners-innovation-awards

14,000 Shirts: Before they've sold a single stitch, the reborn clothing company, GoLite, has gifted technical apparel to humanitarian aid workers to keep them safe in the field. https://www.snewsnet.com/gear/golite-goaid-14000-shirts

External links[]

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