Green Man Gaming

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Green Man Gaming

Type of site	eCommerce
Available in	English
Founded	2009; 12 years ago (2009)
Headquarters	London , United Kingdom
Key people	Paul Sulyok (CEO and founder)
URL	[1]
Launched	10 May 2010; 11 years ago (2010-05-10)
Current status	Active

Green Man Gaming is a British-based online video game retailer, distributor and publisher. It has a multi-platform catalogue of 9,000+ games from more than 1,350 publishers, selling games in 195 countries through over 140 payment systems, in 18 currencies. 90% of its revenue is generated from outside the UK.^[1]

Green Man Gaming’s Publishing division lets independent video game studios opt for a mixture of services for publishing.^[2]

History[]

In 2009, Paul Sulyok formed Green Man Gaming with Lee Packham. Sulyok had previously been the CEO of Prize Fight, an online gaming platform, and Packham had been responsible for developing the technology behind Prize Fight. Green Man Gaming officially started trading on 10 May 2010. ^[3]

Packham developed and managed the initial launch of the retail platform, and created a new method for facilitating a Video Game Exchange for Green Man Gaming. Users who downloaded games from its "Capsule" gaming client with SecuROM DRM could then trade some of their digital games for credits, which could be used to purchase anything on the Green Man Gaming website.^[4] This worked by deactivating the code required to play the game, which was then re-sold as a 'pre-owned' game.^[5] Capsule was retired in 2016.^[6]

The latter end of 2011 saw Callum Jay join Green Man Gaming as CFO, with a background in finance direction at Miniweb Interactive, Morgan Stanley Capital International and at the Tomb Raider publisher, Eidos.^[7][8] Tim Sawyer also joined Green Man Gaming as their EVP Operations in 2011, having previously been Head of e-commerce at MeMega Retail Ltd.^[9] After a year-long sabbatical at Twitter to develop Tweet Deck's iOS, Lee Packham returned to Green Man Gaming as Co-Founder and EVP Engineering.^[7]

On 9 July 2012, Green Man Gaming announced its merger with Playfire.^[10] At the time of acquisition, Playfire had more than 1.2 million users, tracking over 50,000 video games on the website allowing users to automatically track their gameplay and in-game achievements or trophies from Steam, PlayStation Network, and Xbox Live.^[11] At the end of July 2012, Green Man Gaming expanded its multi-platform portfolio to include selling boxed games, and PC-DVD, Xbox360, Xbox One, PS3, and PS4 games, as well as consoles and peripherals.^[12]

In March 2014, CEO Paul Sulyok was named as one of the 100 most influential people working in the British video games industry by trade publication MCV.^[13]

On 30 September 2014, Green Man Gaming launched its own publishing arm, Green Man Loaded, now known as Green Man Gaming Publishing^[14] Gary Rowe, former SVP Publishing and Content at SEGA joined the label as EVP Green Man Loaded.^[15][16]

In October 2016, the company reached an agreement with Sony Interactive Entertainment to sell digital titles for PlayStation 4 consoles through redemption keys.^[17] However, by March 2019, Sony had opted to stop retail and digital sales of redemption keys across all markets, including Green Man Gaming.^[18]

In March 2017, Green Man Gaming launched its first local language eCommerce website in Germany.^[19] Following this expansion, Green Man Gaming rolled out sites in 10 different languages including Chinese and South Korean. ^[20]

In April 2017, Green Man Gaming appointed former Take-Two CEO,^[21] Paul Eibeler, to its Board as an Advisor.

In 2019 Green Man Gaming became one of the founding members of the UN-facilitated initiative Playing for the Planet Alliance, committing to absorb 324,000 tonnes of CO2 by 2030.^[22]

Green Man Gaming announced an extension of its current publishing program in January 2020 as its Digital Partners Program, allowing any developer to take advantage of a menu of publishing support options through the company, as well as metrics that the company has obtained through its storefront. One of the first titles published through the program was GTFO.^[23]

In February 2021, Green Man Gaming partnered with Payload Studios to support studio founders from underrepresented backgrounds through The Tentacle Zone Inclusivity Incubator.^[24]

Published games[]

Controversy[]

In 2015 Green Man Gaming responded to accusations of unauthorised keys being sold on the Store. The majority of keys come directly from publishers, with the occasional need to offer keys for games from publishers that are unable to provide them directly due to commercial restrictions. ^[25]

Following this, in November 2015, the company placed information on each game's store page on their site to identify the source of the redemption keys, either through Green Man Gaming directly from the publisher, or through an authorised third-party reseller, for full transparency.^[26]

References[]

External links[]

• Official website