Guaraná (Backus)
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Type | Soft drink |
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Manufacturer | Backus and Johnston Brewery |
Related products | Viva |
Guaraná Backus is a Peruvian guaraná beverage containing guarana fruit and is sold in PET bottles of 500 ml.[1] In 2007 the drink had 5% of the soft drinks market, and was relaunched with a new bottle and label and a light version.[2] A year later its sales had increased by 49%.[3]
The brand has sponsored national windsurfing,[4] taekwondo[5] and youth football[6] tournaments. It is widely used by Brazilian A/B youth sectors to be mixed up with whisky.
References[]
- ^ Backus, Brands, Other Brands, Retrieved October 26, 2007.
- ^ "Backus renueva imagen de su gaseosa Guaraná". El Comercio. December 27, 2007. Retrieved November 7, 2009.
- ^ "Ventas de Guaraná de Backus registran crecimiento de en 49%". Peru.com. November 7, 2008. Retrieved November 7, 2009.
- ^ "Deslizándose en las olas". El Comercio. October 23, 2007. Retrieved November 7, 2009.
- ^ "I Torneo Cualitativo Olímpico de Taekwondo". Peru.com. December 6, 2004. Retrieved November 7, 2009.
- ^ "Anuncian 1ra. Copa Guaraná Backus". Terra.com.pe. Terra Networks. January 14, 2004. Retrieved November 7, 2009.
External links[]
- Backus web site (in Spanish)
- [1]
Categories:
- Peruvian brands
- Peruvian drinks
- Backus and Johnston brands
- Soft drink stubs
- Peru stubs
- South American cuisine stubs