Harrison McJohnston

Harrison McJohnston (July 26, 1884 – June 11, 1952)^[1][2] was an American organizational theorist and professor of business communication and advertising.

Life and work[]

McJohnston had started his career as copywriter, sales correspondent, editor at two magazines, and had taught economics at Ohio State University.^[3] In 1913 he started his further academic career at the University of Illinois.

The Alexander Hamilton Institute, a well-known correspondence course provider of its day,^[4] considered his works as a part of their main instruction for both accounting^[5] and advertising.^[6]

College football[]

Prior to his more noted work in academics and business, McJohnston was a business instructor and the seventh head football coach at the Carroll College—now known as Carroll University—in Waukesha, Wisconsin, serving for one season, in 1908, and compiling a record of 1–5.^[7]

Selected publications[]

McJohnston authored several books, papers, and articles. Books, a selection:

• Harrison McJohnston. Business Correspondence. New York, Alexander Hamilton institute, 1918.
• Harrison McJohnston. The Brevity Book on Economics, Chicago, Brevity Publishers, 1919.
• Harrison McJohnston, Impression Analysis Improves Sales Letters, October 5, 1922

References[]