Heineken

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This article is about the lager beer. For other uses, see Heineken (disambiguation).

Heineken Lager Beer
Heineken Pilsener
Heineken logo.svg
Heineken Bottle.jpg
Current export bottle
TypeBeer
ManufacturerHeineken N.V.
Country of originNetherlands
Introduced1873[1]
Alcohol by volume5.0%[2]
Colour7 EBC
StylePale lager
Original gravity1.044–1.048[citation needed]
IBU scale23[citation needed]
Related productsHeineken Oud Bruin
Heineken Premium Light
Heineken Tarwebok
Websiteheineken.com

Heineken Lager Beer (Dutch: Heineken Pilsener), or simply Heineken (pronounced [ˈɦɛinəkə(n)]) is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V.. Heineken beer is sold in a green bottle with a red star.

History[]

On 15 February 1864,[citation needed] Gerard Adriaan Heineken (1841–1893)[3] bought De Hooiberg (The Haystack) brewery in Amsterdam, a popular working class brand founded in 1592. In 1873 after hiring a Dr. Elion (student of Louis Pasteur) to develop Heineken a yeast for Bavarian bottom fermentation, the HBM (Heineken's Bierbrouwerij Maatschappij) was established, and the first Heineken brand beer was brewed. In 1875 Heineken won the Medaille D'Or at the International Maritime Exposition in Paris, then began to be shipped there regularly, after which Heineken sales topped 64,000 hectolitres (1.7 million U.S. gallons), making them the biggest beer exporter to France.

Old Dutch bottle
James Bond 007 Edition

In Heineken's early years, the beer won four awards:

The two awards that are still mentioned on the label are the Medaille d'Or and Diplome d'Honneurs.[7]

In 2013, Heineken joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking.[8]

In the end of February 2013, Heineken stopped producing the brown bottles used for the Dutch market in favor of the green color of bottles it already used for exports.[9]

In 2014, Heineken celebrated its 150th anniversary. In 2015, Heineken won the Creative Marketer of the Year Award, becoming the second company to win the award twice.[7]

The original brewery where Gerard Adriaan Heineken first started making Heineken is now the Heineken Experience Museum.[10]

Heineken 0.0[]

Heineken launched its first non-alcoholic beer in 2017, naming it "Heineken 0.0".[11] It was evaluated positively in terms of taste, with "almost the same taste" as the full-alcohol version, even though Heineken does not claim it to be of the same taste. It was also found to be lower in calories and sugar than a soda.[12]

However, as is the case with most ‘non-alcoholic’ beers, Heineken 0.0 actually still does contain a trace amount of alcohol, about 0.05 percent, which makes it legal in Iran but not in Malaysia (for non-Muslims it is permitted).[citation needed] It has less alcohol than grape juice or orange juice, which naturally have some alcohol content even if lower than most drinks (0.30 to 0.86).[13]

Job cuts[]

In February 2021, after reporting a loss of $247.6 million in 2020, Heineken said that it is planning to cut 8000 jobs and seek savings of $2.4 billion over two years.[14]

Production[]

Two glasses of Heineken beer

Since 1975, most Heineken brand beer has been brewed at their brewery in Zoeterwoude, Netherlands.[1] In 2011, 2.74 billion litres of Heineken brand beer were produced worldwide, while the total beer production of all breweries fully owned by the Heineken Group over all brands was 16.46 billion litres globally.[15] Heineken has been sold in more than 170 countries. They have also been incorporated with numerous beer brands in countries all over the world including Mexico, China, Australia and various countries in Africa.

Heineken beer is also brewed in the United Kingdom, Ireland, India,[16] Serbia, Australia, New Zealand, Costa Rica and Saint Lucia for those respective markets.

Advertising[]

Heineken sponsoring the 2011 UEFA Champions League Final

Heineken was the major sponsor of UEFA Champions League and Rugby World Cup; major sponsorship of Rugby Union had begun in Wales with the Welsh Premier Division competition.

Dating back to 1997, Heineken has had a long withstanding relationship with the Bond franchise, consecutively being featured in 7 of their films. This is currently the brand's largest global marketing platform as of 2015.[17]

In 2016, Heineken became the Official Beer of the FIA Formula One World Championship starting from the Canadian Grand Prix.[18]

In August 2021, Heineken signed a multi-year deal with W Series as the global partner for all-Women single-seater racing series.[19]

See also[]

References[]

  1. ^ Jump up to: a b "Heineken geschiedenis". heineken.nl/. Archived from the original on 2 May 2007. Retrieved 28 April 2007.
  2. ^ "Beeradvocate.com: Heineken Lager Beer". beeradvocate.com. Retrieved 19 January 2017.
  3. ^ Frijhoff, Willem; Spies, Marijke (2004). Dutch Culture in a European Perspective: 1900, the age of bourgeois culture. Uitgeverij Van Gorcum. pp. 503, 581. ISBN 978-90-232-3965-9.
  4. ^ Jump up to: a b c d "Get the facts". Heineken International. Archived from the original on 29 March 2007. Retrieved 1 May 2007.CS1 maint: bot: original URL status unknown (link)
  5. ^ "The Monthly Chronicle of North-country Lore and Legend". Walter Scott. 1 January 1887. Retrieved 15 September 2016 – via Google Books.
  6. ^ "Archived copy". Archived from the original on 21 October 2016. Retrieved 7 February 2016.CS1 maint: archived copy as title (link)
  7. ^ Jump up to: a b "Our History". theheinekencompany. Retrieved 13 April 2015.
  8. ^ (IARD), International Alliance for Responsible Drinking. "Beer, Wine and Spirits Producers' Commitments Mark Two-year Progress Toward Reducing Harmful Drinking". prnewswire.com. Retrieved 15 September 2016.
  9. ^ (AD), Algemeen Dagblad. "Na 80 jaar bruin wordt het Heinekenflesje groen". ad.nl. Retrieved 14 May 2018.
  10. ^ "Holland Pass". Heineken Experience. N.p., n.d. Web. 14 April 2015.
  11. ^ beveragedaily.com. "Alcohol-free Heineken 0.0 lands in the US". beveragedaily.com. Retrieved 2 June 2020.
  12. ^ "Heineken 0.0 Non-Alcoholic Beer Taste Test: Nice Or Not?". 8 Days. Retrieved 25 February 2021.
  13. ^ Gorgus, Eva; Hittinger, Maike; Schrenk, Dieter (2016). "Estimates of Ethanol Exposure in Children from Food not Labeled as Alcohol-Containing". Journal of Analytical Toxicology. 40 (7): 537–542. doi:10.1093/jat/bkw046. PMC 5421578. PMID 27405361.
  14. ^ Hanna Ziady. "Heineken is cutting 8,000 jobs as it moves 'beyond beer'". CNN. Retrieved 10 February 2021.
  15. ^ "Annual Report 2011". Heineken International. Retrieved 18 March 2012.
  16. ^ Wadhwani, Sita (17 August 2011). "Heineken India: Now brewed in our backyard | CNN Travel". CNN. Retrieved 4 May 2019.
  17. ^ "The HEINEKEN Company - Age Gate". www.theheinekencompany.com. Retrieved 19 September 2018.
  18. ^ "Heineken announces global partnership with Formula One Management". Formula1.com. Formula One World Championship Ltd. 9 June 2016. Retrieved 9 June 2016.
  19. ^ "Heineken® multi-year W Series partnership to start in Spa". wseries.com. 26 August 2021.

External links[]

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