Isetann Cinerama Recto

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Isetann Cinerama Recto

Location	Manila, Philippines
Address	C.M. Recto Avenue corner Quezon Boulevard and Evangelista Street, Quiapo
Opening date	April 1988; 33 years ago (1988-04)
Developer	Isetann Department Store
Management	Isetann Department Store
Owner	Joymart Consolidated Corp.
No. of stores and services	100
No. of anchor tenants	2
Total retail floor area	20,000 m2 (220,000 sq ft)
No. of floors	6
Public transit access	Recto Doroteo Jose  10  Recto
Website	Isetann Department Store

Isetann Cinerama Recto (also known as Isetann Recto) is a shopping mall located at C.M. Recto Avenue corner Quezon Boulevard and Evangelista Street in Quiapo, Manila, Philippines. The mall sits in the portion of Estero de Quiapo which became Roman Super Cinerama in 1964 and burnt down in the late 1970s.

After the fire, the Roman and Rojas families sold their burnt theater to Isetann. The mall opened in April 1988; Isetann resurrected the Cinerama name after the mall was built. It also serves as the headquarters for Isetann since 1988 after vacating its previous headquarters in Carriedo which remained operational as an outlet.

History[]

As Roman Super Cinerama[]

The mall began its roots in 1964 as Roman Super Cinerama, built in the portion of Estero de Quiapo.^[1] The theater is owned by the Roman and Rojas families,^[2] specifically Jose A. Rojas son of Victor S. Rojas. It was at that time the most luxurious theater, it was the first building in the Philippines to have an escalator and the first cinema to have carpet. During its time it was the biggest wide screen theater in the world, it had the capacity of having 1,500 seats. In the late 1970s the theater burned down due to a faulty wiring.

As Isetann Cinerama[]

In 1981, the Roman and Rojas families demolished the theater and sold the lot to Isetann in 1985 to develop a shopping mall as response to rival SM City North EDSA, which was built on the same year as the first SM Supermall. However it was delayed due to the uprising of the government following their series of massive protests in the area and the People Power Revolution, which led to Marcos's power ousted from the office and stalled Corazon Aquino as president. The mall was constructed in 1986 in order to be finished by September 1987.

But on January 22, 1987, the Mendiola massacre occurred killing 13 people resulting another major delay to the mall's opening. The opening date was moved from September 1987 to April 1988. Construction resumed a week after and topped off in mid-1987. It was finished in December 1987 and was officially opened in April 1988. In 1994, a six-year-old Sarah Geronimo made her short concert at the mall.

2019: Closure and Reopening[]

On October 9, 2019, Mayor Isko Moreno announced the closure of the mall due to the "misrepresentation of actual business area" and "questionable number of employees," according to a memorandum from the city's Bureau of Permits. The mall's shopping center was registered under Tri-Union Properties, which has been leasing multiple stalls and spaces without any business permit. Isetann's 4 movie theaters are managed by Cineworld Cinerama Inc., holds a permit for only one cinema.^[3]

Trans-Orient Management Services Inc, the current management for the mall, has no valid and existing business permit. The mayor also noted that it was also misrepresenting its actual business area since only 1,000 square meters was declared and occupied. Isetann's property management is also willing to heed the government's directive to ban the sale of second-hand mobile phones, the statement read.^[3][4]

Before the actual closure, Moreno had banned the sale of secondhand cellphones in the city two days prior. He also issued another closure threat to the mall if proven it is coddling those who sell stolen mobile phones. According to the mayor, those who sell and buy stolen items can be charged with the Anti-Fencing Law (Presidential Decree No. 1612).^[5]

As of October 11, 2019, the mall reopened once again as it settled a ₱2,000,000.00 tax deficiency and secured proper business permits at the city hall. The mall owed the local government ₱4-million in unpaid taxes, but the amount was reduced because the company is covered by Manila's tax amnesty program. Under the policy penalties will be waived upon full payment of the principal amount of the basic tax. In compliance to the mayor's recent regulations, the sale of secondhand phones will no longer be allowed.^[6]

References[]