Joe & The Juice

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Joe & The Juice
TypePrivate
IndustryCoffee shop
Founded2002 (2002)
Copenhagen, Denmark
FoundersKaspar Basse
Number of locations
300 [1]
Area served
Denmark
Sweden
Finland
Norway
United States
Iceland
England
France
Switzerland
Netherlands
Germany
Hong Kong
Singapore
South Korea
Australia
RevenueUS$400.00 million (2018 estimate)[2]
Websitewww.joejuice.com

Joe & The Juice (stylized in all caps) is a chain of juice bars and coffee shops around the world. As of 2019 it has over 300 locations in North America, Europe, Asia, and Australia.[1] The restaurants serve predominantly coffee, juice, and sandwiches.[3]

History[]

Joe & The Juice was founded in 2002 by Kaspar Basse,[4] at the time in his late 20s. The company is based in Copenhagen, Denmark.[5] It sells coffee, tea, sandwiches, fresh juices, smoothies, and veggie shots made with organic ingredients.[6]

In 2013, Valedo Partners bought the company for $48 million, though Basse retained a 10 percent stake. General Atlantic invested in October, 2016, to help fund expansion into the United States.[4]

Although Joe & The Juice competes with both coffee shops like Starbucks and stores like Jamba Juice, Basse has tried to develop a different atmosphere at the restaurants, opting instead for what has been described as an "edgier" vibe.[7] Managers are generally given autonomy over their stores.[7]

Locations[]

In addition to locations throughout Scandinavia, Joe & The Juice has locations in the San Francisco Bay Area, Los Angeles, Chicago, Miami, Pittsburgh, Seattle, Washington, D.C., and New York City. Across Europe it has locations in Reykjavik; Antwerp; London, Oxford, Birmingham, Liverpool, Stansted Airport and Manchester; Nice; Lucerne, Zurich, Amsterdam and nearby Amstelveen, Hamburg; as well as in Hong Kong, Singapore, Seoul, and Sydney.[1]

See also[]

References[]

  1. ^ a b c "Store list". Joe & The Juice. Retrieved July 26, 2018.
  2. ^ "Company Overview of JOE & THE JUICE A/S". Bloomberg. Retrieved July 27, 2018.
  3. ^ "Menu". Joe & The Juice. Retrieved July 26, 2018.
  4. ^ a b Winston Ross (October 25, 2017). "Meet the Ex-Karate Champ Who Built an International Coffee and Juice Chain Around a Cult of Bros". Money. Archived from the original on October 25, 2017. Retrieved July 26, 2018.
  5. ^ "Company Overview of JOE & THE JUICE A/S". Bloomberg.com. Retrieved 5 November 2018.
  6. ^ "Coffee, Sandwich, And A Side Of Edgy: How Joe & The Juice Aims To Take Over The U.S." Fast Company. 2017-01-11. Retrieved 2018-11-20.
  7. ^ a b Rina Raphael (January 11, 2017). "Coffee, Sandwich, And A Side Of Edgy: How Joe & The Juice Aims To Take Over The U.S." Fast Company. Retrieved July 26, 2018.

External links[]

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