KSRV-FM

KSRV-FM
City	Ontario, Oregon
Broadcast area	Boise metropolitan area
Frequency	96.1 MHz (HD Radio)
Branding	Bob FM 96.1
Programming
Format	Adult hits
Subchannels	HD2: Sports "Fox Sports Boise"
Ownership
Owner	Impact Radio Group
Sister stations	KKOO, KQBL, KWYD, KZMG
History
First air date	July 4, 1977 (as KXBQ)
Former call signs	KXBQ (1977–1987)
Call sign meaning	K Snake River Valley
Technical information
Facility ID	35638
Class	C
ERP	47,000 watts
HAAT	815 meters (2,674 ft)
Transmitter coordinates	43°45′18″N 116°05′53″W / 43.755°N 116.098°WCoordinates: 43°45′18″N 116°05′53″W / 43.755°N 116.098°W
Translator(s)	HD2: 99.9 K260CU (Boise, ID)
Links
Webcast	Listen Live; HD2: Listen live
Website	961bobfm.com; foxsportsboise.com (HD2)

KSRV-FM (96.1 MHz) is a commercial FM radio station licensed to Ontario, Oregon, and broadcasting to the Boise metropolitan area. KSRV-FM is owned by the Impact Radio Group and airs an adult hits radio format known as "Bob FM 96.1." The studios and offices are on East Franklin Road in Nampa, Idaho.^[1]

KSRV-FM has an effective radiated power (ERP) of 47,000 watts. The transmitter is off Shafer Butte Road in Horseshoe Bend, Idaho, amid the towers for other Boise-area FM and TV stations.^[2] The signal covers a large section of Western Idaho and a small section of Eastern Oregon.

History[]

On July 4, 1977, the station signed on as KXBQ.^[3] It was owned by Ontario Broadcasting Company and aired a contemporary Top 40 format. In 1982, it was acquired by Capps Broadcasting, which also owned AM 1380 KSRV.

In 1987, it switched its call sign to KSRV-FM, airing an adult contemporary format, while the AM station played country music. At the time, KSRV-FM only broadcast at 27,000 watts from a 280 foot tower, so its signal did not reach the larger Boise market. It was later that the power was nearly doubled and the transmitter moved to a much taller tower near Boise, making its signal competitive with other FM stations in the Boise radio market, as a "move-in" station.

KSRV-FM previously aired a country music format branded as "The Bull". On March 30, 2007, the format was dropped in favor of an adult hits format, branded as "Bob FM".