KSWG

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KSWG
KSWG RealCountry96.3 logo.png
CityWickenburg, Arizona
Broadcast areaNorthwest Phoenix metropolitan area
Frequency96.3 MHz
BrandingReal Country 96.3
Programming
FormatClassic Country
Ownership
OwnerBarna Broadcasting LLC
History
First air date
1992
Technical information
Facility ID11216
ClassC3
ERP6,400 watts
HAAT197.0 meters (646.3 ft)
Links
WebcastListen Live
Website963RealCountry.com

KSWG (96.3 MHz) is a commercial FM radio station licensed to Wickenburg, Arizona. It is owned by Barna Broadcasting Company and airs a classic country radio format, using the moniker "Real Country 96.3." The station is considered a rimshot broadcaster because its transmitter is more than 50 miles from downtown Phoenix, Arizona. KSWG's signal is primarily heard in northwest suburbs of the Phoenix market.

The studios and offices are on West Wickenburg Way in Wickenburg.[1] The transmitter is off South Vulture Mine Road, also in Wickenburg.[2]

History[]

KFMA, KMEO and KBSZ[]

Today's KSWG began life in September 1992 on 93.7 MHz as modern rock station KFMA. The station was owned by Harold Shumway alongside KTIM 1250 AM, and as KFMA, it was run by former KUPD/KUKQ general manager Lloyd Melton. However, when KEDJ-FM was born months later, it pushed KFMA, with its partial-market signal, out of the format. Early in 1993 KFMA became KMEO, an easy listening music station using call letters made famous in Phoenix by KMEO-AM-FM (now KIDR and KMXP); Melton sued Shumway in Maricopa County Superior Court.[3] On March 24, 1995, KMEO flipped to new age music as KBSZ "The Breeze". Geoff Stirling, a new age enthusiast and Canadian-American media mogul, had an unspecified stake in the station.[4] KBSZ also made moves to increase its coverage; it picked up use of a translator from KEDJ at 96.3 MHz, improving its signal in metro Phoenix.[5] It also moved its main signal to 94.1 with increased power in March 1996; the KBSZ call letters also turned up on the AM station on March 1, 1996, where they remain today (even though the station has moved across the Valley to Apache Junction). However, low audience turnout for the last concert the station sponsored and low ad sales prompted Circle S to move in a new direction.

KSWG[]

In July 1996, KBSZ-FM became KSWG "94 Country" with a classic country as KSWG. It was one of two new country stations in the Phoenix market that month, alongside KXLL/KBUQ "Young Buck Country".[6]

In 2006, KSWG relocated from 94.1 to 96.3. The station was sold to Barna Broadcasting in 2012.

In 2017, an interference dispute lodged by KSWG against KXEG translator K241CS (96.1) prompted a counter-filing alleging that the facility on which KSWG was operating was not the one it was licensed for; it was directional toward Phoenix, and the tower was 57 feet (17 m) higher than authorized.[7]

References[]

  1. ^ 96.3RealCountry.com
  2. ^ Radio-Locator.com/KSWG
  3. ^ Newberg, Julie (April 3, 1991). "KMEO appearance: Wickenburg owner sets sights on big city". Arizona Republic. Retrieved June 27, 2019.
  4. ^ "NL Broadcasting Icon Geoff Stirling Dead at 92". VOCM. December 22, 2013. Archived from the original on December 24, 2013. Retrieved December 22, 2013.
  5. ^ Newberg, Julie (July 31, 1995). "Make your own waves: Call 'PressLine' to air gripes, sing praises". Arizona Republic. Retrieved June 27, 2019.
  6. ^ Van Dyke, Charlie (July 27, 1996). "KSWG throws its hat into country-radio ring". Arizona Republic. Retrieved June 27, 2019.
  7. ^ Jacobson, Adam (April 21, 2017). "Can An FM's Complaints About Translator Interference Be 'Invalid'?". RBR. Retrieved June 27, 2019.

External links[]

Coordinates: 33°55′34″N 112°47′42″W / 33.926°N 112.795°W / 33.926; -112.795

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