Katia Kuethe

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Katia Kuethe
Katia Kuethe.jpg
Born
Stuttgart, Baden-Württemberg, West Germany
Alma materState Academy of Fine Arts Stuttgart[1]
OccupationCreative Director
Years active2002-present
Websitestudiovonbirken.com

Katia Kuethe is a German-born creative director living and working in the United States.

Early life and education[]

She was born in Stuttgart, Germany and graduated from State Academy of Fine Arts Stuttgart with a degree in graphic and editorial design.[2]

Career[]

In 2002, Kuethe moved to New York City and took a job at Lloyd & Co. as Senior Art Director, working with brands like Gucci and Yves Saint Laurent.[3] This was followed by stints as Art Director at J. Crew and Ann Taylor, leading to a job at Teen Vogue as Creative Director.[4][5]

Kate Spade being in the midst of a "refresh" in 2012, hired Kuethe as Senior Director of Creative, after leaving her job at Teen Vogue.[2][6] In 2013, Katia followed her time at Kate Spade as Creative Director of Lucky Magazine.[7][8][9][10] Shortly after Lucky went out of print in 2015, Katia assumed the role of Creative Director at Abercrombie & Fitch.[11][1][12] At Abercrombie, Kuethe worked on 2015 winter campaigns for A+F, as well as sister brand Hollister.[13] In 2018, started work for Bergdorf Goodman as Consulting Creative Director,[14] this led to following work with Bergdorf's parent company Neiman Marcus.

Honors and awards[]

  • Awarded Merit by Graphis for Kate Space 20th Anniversary identity[15]
  • FIFI Award Womens Private Label Victoria's Secret – So In Love[16]
  • Graphis Gold “Brochures 06” - Uniqlo Paper Nr. 1[17]
  • Graphis Gold “Letterhead 07” - Blondie Identity (custom lettered logo, letterhead system)[18]
  • ONE Show Silver Pen Award, Big Magazine #55 Art Director’s Club New York Merit Award, E&A – The Glossy Zine Issue 4 F/W 2006[19]
  • Society of Publication Designers Merit Winner, Big Magazine #55[20]

Personal life[]

Kuethe lives in New York City with her son Paz.[21]

References[]

  1. ^ a b Chamberlin, Corbin; Friedman, Vanessa (18 June 2015). "Abercrombie & Fitch Reinvention Continues with New Creative Director". The New York Times.
  2. ^ a b "Q. & A. With Katia Kuethe, New Director of Creative at Kate Spade". 19 July 2012.
  3. ^ Putnam, Lindsay (June 18, 2015). "Justin Bieber is planning a men's fashion line".
  4. ^ "Deskside: Katia Kuethe". Coveteur. February 5, 2015.
  5. ^ "Eva Chen Taps Stylist Carlyne Cerf de Dudzeele for Lucky". The Cut.
  6. ^ "Kate Spade New York Is All Set Without a Big-Name Star in Its Ads". The Cut.
  7. ^ "Abercrombie & Fitch is getting cheaper". ca.finance.yahoo.com.
  8. ^ "The Fashion Bomb News Breakdown: Terry Richardson is The Subject of A New Change.org Petition, Kim Kardashian on How She Dresses North West, and Lucky Magazine's New Hires – Fashion Bomb Daily Style Magazine: Celebrity Fashion, Fashion News, What To Wear, Runway Show Reviews". fashionbombdaily.com.
  9. ^ "Eva Chen Talks Social Media Strategy and Lucky's New Hires".
  10. ^ Fitzpatrick, Hayley. "Abercrombie & Fitch just took a step to drastically improve its clothing". Business Insider.
  11. ^ "A&F Hires Former Lucky Mag Creative Director".
  12. ^ Chapin, Adele (June 18, 2015). "Former Lucky Magazine Creative Director Lands at Abercrombie". Racked.
  13. ^ Fraser, Kristopher (June 18, 2015). "Katia Kuethe hired as creative director of marketing at Abercrombie and Fitch". fashionunited.com.
  14. ^ "Bergdorf Goodman - Accessories '18". Benjamin Scot.
  15. ^ "Kate Spade New York 20th Anniversary Identity - Graphis".
  16. ^ Beauty, Victoria's Secret. "Victoria's Secret Love Rocks Fragrance Wins 2010 FiFi". www.prnewswire.com.
  17. ^ "- Graphis". www.graphis.com.
  18. ^ "- Graphis". www.graphis.com.
  19. ^ "GRAFIK :: Katia Küthe".
  20. ^ "SPD 55 Merit Winners". The Society of Publication Designers.
  21. ^ "Katia Kuethe".

External links[]

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