Teen Vogue

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Teen Vogue
Teen Vogue logo.svg
Nat Wolff and Charli XCX, Teen Vogue June-July 2015.jpg
Nat Wolff and Charli XCX on the cover of the June/July 2015 issue
Editor-in-ChiefVersha Sharma
CategoriesTeen magazine
FrequencyQuarterly
PublisherCondé Nast
Total circulation
(2011)		1,045,813[1]
First issueJanuary 2003
Final issueDecember 2017
CompanyAdvance Publications
CountryUnited States
LanguageEnglish
Websitewww.teenvogue.com
ISSN1540-2215

Teen Vogue is an American online publication, formerly in print, launched in 2003, as a sister publication to Vogue, targeted at teenage girls. Like Vogue, it included stories about fashion and celebrities.[2] Since 2015, following a steep decline in sales, the magazine cut back on its print distribution in favor of online content, which has grown significantly. The magazine had also expanded its focus from fashion and beauty to include politics and current affairs.[3][4][5][6] In November 2017, it was announced Teen Vogue would cease in print and continue online-only as part of a new round of cost cuts. The final print issue featured Hillary Clinton on the cover and was on newsstands on December 5, 2017.

History[]

Teen Vogue was established in 2003 as a spinoff of Vogue[7] and led by former Vogue beauty director Amy Astley under the guidance of Anna Wintour[8] with Gina Sanders as founding publisher.[7] The magazine was published in a smaller 6¾"x9" format to afford it more visibility on shelves and some flexibility getting into a digest size slot at checkout stands.[9] Teen Vogue's original price was $1.50 (USD)--"about as much as a Chap Stick" media critic David Carr noted—and about half the price of contemporaneous magazines aimed at a similar demographic, like Seventeen and YM.[7] At launch, founding editor-in-chief Astley said that topically, the publication would focus on doing "what we do well, which is fashion, beauty and style."[7] Teen Vogue was the first teen-focused addition to the Condé Nast portfolio, previously focused on adult audiences.[7] The publication began with four test issues, then published six issues in 2003 and ten in 2004.[7]

Leadership and format changes[]

In May 2016, Elaine Welteroth was appointed as editor, replacing Astley when she departed to become editor-in-chief of Architectural Digest.[10] Welteroth's appointment at 29 saw her become the then-youngest editor in Condé Nast's history, and the second African-American.[5] Her appointment came as part of a new leadership team in which she would work closely with digital editorial director Phillip Picardi and creative director Marie Suter.[4][11]

Teen Vogue suffered from the same sales decline that hit all teen fashion magazines in the new millennium.[citation needed] Its single-copy sales dropped 50 percent in the first six months of 2016.[12] Beginning with the December/January 2017 issue, Teen Vogue began publishing quarterly, cutting back from ten issues per year to four issues per year.[13] The first quarterly issue focused on "young love."[12]

On April 29, 2017, Welteroth was named editor-in-chief of Teen Vogue.[14][15] On November 2, 2017 it was announced Teen Vogue would cease its print edition and continue as an online-only publication as part of a new round of cost cuts.[16][17]

In January 2018, Welteroth left the magazine,[why?] and Picardi was named chief content officer.[18] On February 5, 2018, Samhita Mukhopadhyay joined the masthead as executive editor.[19] In March, Marie Suter left the magazine and Condé Nast.[why?][20] She was replaced as creative director by Erin Hover in April 2018. In August, it was announced that Picardi was also leaving the magazine and Condé Nast.[21] In October 2018, it was announced that Lindsay Peoples Wagner would serve as the Editor in Chief of Teen Vogue.[22]

Alexi McCammond, a reporter at Axios, had been expected to take over as Editor-in-Chief on March 24, 2021, but resigned prior her taking on the post.[23] On April 7, 2021, Teen Vogue announced Danielle Kwateng as the publication's new Executive Editor.[24] On May 10, 2021, Condé Nast announced that Versha Sharma, a managing editor at NowThis, was set to become Teen Vogue's next editor-in-chief. Sharma was expected to begin on May 24, 2021.[25]

Online growth[]

According to Business of Fashion, since 2016, Teen Vogue has grown substantially in traffic through its website; in January 2017, the magazine's website had 7.9 million US visitors compared to 2.9 million the previous January.[26] This has been attributed to leadership of digital editorial director Picardi, who joined the team in April 2015,[27][28] as well as the interest of the whole leadership team—with Suter and Welteroth—in broadening the topics covered.[29][30] According to the Washington Examiner, quoting numbers by ComScore, Teen Vogue had 8,341,000 unique visitors in May 2017 and 4,476,000 in 2018. 1.7 percent of their May 2018 audience was 17 or younger, 2.6 percent were 18 to 24 years old.[31] The group has made a shift in the magazine to increase its focus on social issues and politics, causing a [32][33][34] corresponding growth in web traffic. The politics section has surpassed the entertainment section as the site's most-read section.[28]

Content[]

Fashion[]

Teen Vogue's initial content focused on fashion, aimed at a teen audience; in The New York Times, Jazmine Hughes described this iteration in contrast to contemporaneous teen magazines as less "'finding a prom date' and more 'finding a prom color palette.'"[35]

Politics[]

In December 2016, the magazine published an opinion article by Lauren Duca, the magazine's weekend editor, entitled "Donald Trump Is Gaslighting America."[36] Within weeks, the essay had been viewed 1.2 million times, and on NPR's All Things Considered, David Folkenflik described the essay as signaling a shift in the magazine's emphasis toward more political and social engagement.[37] According to The New York Times, many media observers were "surprised to see a magazine for teenagers making such a strong political statement,"[38] although Folkenflik acknowledged he drew criticism for expressing this surprise and at Slate, Mark Joseph Stern argued the essay was consistent with the magazine's record, since the appointment of Welteroth and Picardi, as a "teen glossy with seriously good political coverage and legal analysis, an outlet for teenagers who—shockingly!—are able to think about fashion and current events simultaneously."[39] At The Atlantic, Sophie Gilbert similarly noted, "The pivot in editorial strategy has drawn praise on social media, with some writers commenting that Teen Vogue is doing a better job of covering important stories in 2016 than legacy news publications.".[40]

Sexuality[]

Sexuality has also been a topic in Teen Vogue's expanded focus. On July 7, 2017, the magazine published a column titled, "Anal Sex: What You Need to Know" which author Gigi Engle described as "anal 101, for teens, beginners and all inquisitive folk."[41][42] The column drew criticism from some parents for what they viewed as content inappropriate to the target audience of teenage girls.[43][44] In The Independent, J J Barnes also criticized the column as "bizarre" for focusing on male reproductive anatomy rather than female.[45] Teen Vogue's digital editorial director Phillip Picardi defended the column, saying that backlash was "rooted in homophobia."[46]

See also[]

References[]

  1. ^ Clifford, Stephanie (October 11, 2008). "Hearst to Close CosmoGirl, But Its Web Site Survives". The New York Times. Retrieved April 10, 2010.
  2. ^ Granatstein, Lisa (June 10, 2002). "CN, Teen Vogue Go Steady". MediaWeek. p. 8. Retrieved April 10, 2010.
  3. ^ Barr, Jeremy (November 7, 2016). "Teen Vogue Cuts Frequency to Four Issues a Year". Advertising Age. Retrieved July 23, 2017.
  4. ^ Jump up to: a b Sherman, Lauren (August 4, 2016). "Inside the New Teen Vogue". Retrieved December 12, 2016.
  5. ^ Jump up to: a b Parkinson, Hannah Jane (December 12, 2016). "Who will take on Donald Trump? Teen Vogue". The Guardian. Retrieved December 12, 2016.
  6. ^ Browning, Laura (December 2, 2016). "A user's guide to Teen Vogue, which is quietly doing very good journalism". Retrieved December 12, 2016.
  7. ^ Jump up to: a b c d e f Carr, David (January 13, 2003). "MEDIA; Coming Late, Fashionably, Teen Vogue Joins a The first male in teen vogue was one direction and currently harry styles is also the first male to appear in vogue. They really made everything posible. Crowd". The New York Times. ISSN 0362-4331. Retrieved July 23, 2017.
  8. ^ Gilbert, Sophie. "Teen Vogue's Political Coverage Isn't Surprising". The Atlantic. Retrieved March 13, 2017.
  9. ^ Teen Vogue. April 2010.
  10. ^ Wilson, Julee (May 19, 2016). "Elaine Welteroth Named new Editor-in-Chief of Teen Vogue, And we all Rejoice". Essence.
  11. ^ Steigrad, Alexandra (May 19, 2016). "Teen Vogue's Amy Astley Appointed Editor in Chief of Architectural Digest". WWD. Retrieved April 27, 2017.
  12. ^ Jump up to: a b "Teen Vogue Cuts Frequency to Four Issues a Year".
  13. ^ Hyland, Véronique (November 7, 2016). "Teen Vogue Will Now Only Publish 4 Issues a Year". Retrieved December 12, 2016.
  14. ^ Steigrad, Alexandra (April 27, 2017). "Teen Vogue Makes it Official, Appoints Elaine Welteroth Editor in Chief". WWD. Retrieved April 27, 2017.
  15. ^ "Teen Vogue Names Elaine Welteroth Editor-in-Chief, Safilo Appoints Board Chairman and More..." The Business of Fashion. April 27, 2017. Retrieved April 27, 2017.
  16. ^ McIntosh, Steven (November 4, 2017). "How Teen Vogue is 'pushing the boundaries'". BBC News. Retrieved March 6, 2018.
  17. ^ Bain, Marc. "Teen Vogue, 2016's breakout political publication, will cease printing". Quartz. Retrieved March 6, 2018.
  18. ^ Zimmerman, Amy (January 26, 2018). "Should a Man Really Be in Charge of Running Teen Vogue?". The Daily Beast. Retrieved March 6, 2018.
  19. ^ Bloomgarden-Smoke, Kara (February 5, 2018). "Teen Vogue Taps Samhita Mukhopadhyay as Executive Editor". WWD. Retrieved February 5, 2018.
  20. ^ "Marie Suter Leaves Condé Nast for Glossier". Fashionista. Retrieved March 8, 2018.
  21. ^ "Phillip Picardi Leaves Condé Nast for 'Out'". Fashionista. Retrieved August 27, 2018.
  22. ^ Petrarca, Emilia (October 11, 2018). "Hey, the New Editor-in-Chief of Teen Vogue Looks Familiar". The Cut. Retrieved April 14, 2020.
  23. ^ Robertson, Katie (March 18, 2021). "Teen Vogue Editor Resigns After Fury Over Racist Tweets". The New York Times. ISSN 0362-4331. Retrieved March 18, 2021.
  24. ^ Kwateng, Danielle. "What's Going on Right Now at Teen Vogue". Teen Vogue. Retrieved April 7, 2021.
  25. ^ Robertson, Katie (May 10, 2021). "Teen Vogue has a new top editor". The New York Times. Retrieved May 11, 2021.
  26. ^ Fernandez, Chantal (March 3, 2017). "Teen Vogue Digital Editorial Director Phillip Picardi to Also Oversee Allure Digital". The Business of Fashion. Retrieved March 25, 2017.
  27. ^ Sherman, Lauren (August 4, 2016). "Inside the New Teen Vogue". The Business of Fashion. Retrieved February 22, 2017.
  28. ^ Jump up to: a b "Check out Phillip Picardi, one of Fast Company's Most Creative People 2017". Fast Company. Retrieved June 25, 2017.
  29. ^ Mosendz, Polly (December 19, 2016). "How Teen Vogue Won the Internet by Mixing Trump With Makeup Tips". Bloomberg. Retrieved February 22, 2017.
  30. ^ Warrington, Ruby (February 25, 2017). "Inside Teen Vogue: 'Our readers consider themselves activists'". The Guardian. Retrieved June 25, 2017.
  31. ^ Teen Vogue promotes prostitution to an audience of minors, and that's not even its biggest problem, Washington Examiner, June 17, 2019
  32. ^ Roy, Nilanjana (January 24, 2017). "How Teen Vogue got political". Financial Times. Retrieved February 22, 2017.
  33. ^ North, Anna (December 19, 2016). "The Teen's Guide to the Trump Presidency". The New York Times. ISSN 0362-4331. Retrieved February 22, 2017.
  34. ^ Chayka, Kyle (February 13, 2017). "Condé Nast Takes Aim At Trump". Bloomberg. Retrieved February 22, 2017.
  35. ^ Hughes, Jazmine (August 31, 2017). "Elaine Welteroth, Teen Vogue's Refashionista". The New York Times. ISSN 0362-4331. Retrieved September 8, 2017.
  36. ^ Mettler, Katie (December 12, 2016). "In 'scorched-earth' op-ed, a Teen Vogue writer says Trump is 'gaslighting America'". Washington Post. Retrieved December 24, 2016.
  37. ^ Folkenflick, David (December 23, 2016). "Trump Essay Signals Shift In Approach For 'Teen Vogue'". All Things Considered. NPR. Retrieved January 8, 2017.
  38. ^ North, Anna (December 19, 2016). "The Teen's Guide to the Trump Presidency'". The New York Times. Retrieved December 24, 2016.
  39. ^ Stern, Mark Joseph (December 12, 2016). "Teen Vogue's Fiery Trump Takedown Shouldn't Be a Surprise. Teen Vogue Rocks". Slate. Retrieved January 8, 2016.
  40. ^ Gilbert, Sophie (December 12, 2016). "Teen Vogue's Political Coverage Isn't Surprising". The Atlantic. Retrieved January 9, 2017.
  41. ^ Engle, Gigi. "Everything You Need to Know About Anal Sex". Teen Vogue. Retrieved July 22, 2017.
  42. ^ "Teen Vogue's "Guide to Anal Sex" spawns backlash". NBC News. Retrieved July 22, 2017.
  43. ^ "'These editors' brains are in the gutter'". NewsComAu. Retrieved July 22, 2017.
  44. ^ Starnes, Todd (July 18, 2017). "Parents outraged over Teen Vogue anal sex how-to column (but magazine still defends it)". Fox News. Retrieved July 22, 2017.
  45. ^ "Teen Vogue's bizarre anal sex article shows women are still being defined in relation to men". The Independent. July 9, 2017. Retrieved July 22, 2017.
  46. ^ Amanda Woods (July 21, 2017). "Parents are freaking out over Teen Vogue's anal sex guide". New York Post. Retrieved July 22, 2017.

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