Vogue China

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Vogue China
服饰与美容
Vogue China May 2021 Zhou Xun.jpg
Zhou Xun on the cover of Vogue China, May 2021
Editor-in-ChiefMargaret Zhang (章凝)
Former editors
CategoriesFashion
FrequencyMonthly
Circulation1.6 million[1]
PublisherCondé Nast with China Pictorial Publishing House
First issueSeptember 2005
CountryChina
Based inBeijing
LanguageChinese
Websitevogue.com.cn

Vogue China (Chinese: 服饰与美容) is the Chinese edition of Vogue magazine. The magazine carries a mixture of local and foreign content.[2]

Vogue China became the sixteenth edition of Vogue when its first issue was released for September 2005;[2] its debut had been in the works for over two years.[3] The magazine's first cover featured Australian model Gemma Ward alongside Chinese models Du Juan (杜鹃), Wang Wenqin (王雯琴), Tong Chenjie (佟晨洁), Liu Dan (刘丹), and Ni Mingxi (倪明曦).[2][3] Its initial first printing of 300,000 copies sold out, requiring a second printing to be made. The magazine is published by Condé Nast in partnership with the state-owned China Pictorial Publishing House.[2][3][4] The magazine has made a profit every year since it debuted.[5]

Margaret Zhang became the editor in chief of Vogue China in February 2021, replacing Angelica Cheung (张宇) who had been the editor in chief since the magazine's launch in 2005.[6] Cheung had a journalistic background and had worked for multiple newspapers and magazines in Hong Kong such as Marie Claire and she was previously the editorial director of Chinese Elle.[5] There are 16 editions of Vogue China published every year. Vogue China currently[when?] circulates around 1.6 million copies.[1]

Mario Testino has described Vogue China as the world's "most important Vogue".[7]

Advertising and profit[]

Cover of the March 2008 issue. (by Sasha Pivovarova)

Many advertisers are competing for space in Chinese publications. “Advertisers don’t pay attention to large distribution, rather they prefer a safe environment for their advertisement,” says Hung, the publisher of the independent fashion magazine.[8] It is reported that "fashion labels are putting even more money into advertising in China than in the States."[8] Vogue magazine is already an internationally well-known publication, which makes advertisers feel safe placing their advertisements in their magazines. There is a large competition to get advertisements in magazines. “When Vogue came and took away some of the others’ advertising income, Trends Media Group, who publishes Harper’s Bazaar and Cosmopolitan, reported Vogue for a “minor regulatory technicality,” which forced Vogue to move its whole editorial staff from Shanghai to Beijing.”[8] Magazines fight each other over advertisers because they are a large source of profit. However, since there is no third party auditing system in China, it is unclear whether high profile magazines such as Vogue are profitable because of their distribution sales or the advertisements that they feature. “In a fair market environment, our niche distribution will not seem so distant from the bloated distribution figures of the giants,” said Hung, a publisher of the independent fashion magazine iLook.[8]

See also[]

References[]

  1. ^ a b "Angelica Cheung". The Business of Fashion. Vogue China now has a print circulation of approximately 1.6 million, and following the launch of its tablet and web presences, its reach has never been wider.
  2. ^ a b c d Vogue cruises into China.
  3. ^ a b c Vogue China launches.
  4. ^ Conde Nast Publications to launch Vogue in China
  5. ^ a b “In Vogue in China.” The Irish Times, n.d. http://www.irishtimes.com/newspaper/magazine/2012/0121/1224310483007.html.
  6. ^ Phelps, Nicole. "Margaret Zhang Is the New Editor in Chief of Vogue China". Vogue. Vogue. Retrieved 25 February 2021.
  7. ^ "MARIO TESTINO BTS SHOOTING THE ENTIRE 100TH VOGUE CHINA ISSUE (in the video: MAKING OF: VOGUE CHINA - SPECIAL EDITION - MARIO TESTINO'S CHINA)". 2014-12-31. Testino: Vogue China is the most important Vogue in the world...
  8. ^ a b c d "Can China Save Fashion Magazines?". Fashionista, n.d.

External links[]

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