Kodiak Cakes

From Wikipedia, the free encyclopedia
Kodiak Cakes
Product typePancake mix, breakfast foods
CountryUnited States
Introduced1982; 40 years ago (1982)
Websitekodiakcakes.com

Kodiak Cakes is a brand of pancake and waffle mix. The brand, which began as a small family operation, is based in Park City, Utah. The brand has expanded to sell individual oatmeal, brownie mixes, frozen prepacked waffles, frozen prepacked pancakes, granola protein bars, and fruit syrups.[1]

History[]

The pancake brand was founded in 1982 as a small family brand. In the 1990s the two brothers from the same family incorporated their family's business, but met with limited financial success.[2][3] In 2014 the brand was featured on an episode of the American television show Shark Tank, though the company declined to make a deal with the show's hosts. Despite this, the company's sales increased, leading to the brand being cited as an example of a company that benefited from not reaching an agreement with the popular show.[4][2][5][6][7]

After appearing on Shark Tank in 2014, Kodiak Cakes' sales rose from $3.6 million in 2013 to $6.7 million in 2014. Additional revenue allowed the company to focus on product innovation and expanding its consumer base, leading to the development of a frozen line of pancakes and waffles, as well as graham bites, oatmeal, and granola bars.[8] L Catterton, a private equity firm, acquired a majority stake in the Kodiak Cakes in May 2021.[9]

References[]

  1. ^ "Kodiak Cakes | Nourishment For Today's Frontier™". Kodiak Cakes, LLC. Retrieved 2019-07-25.
  2. ^ a b Bronner, Stephen J. (2018-05-07). "This Entrepreneur Almost Quit Multiple Times, But After Appearing on 'Shark Tank' He Now Has a $100 Million Business". Entrepreneur. Retrieved 2018-05-20.
  3. ^ "Kodiak Cakes, LLC: Private Company Information - Bloomberg". www.bloomberg.com. Retrieved 2018-05-20.
  4. ^ "This Startup Didn't Get a Deal on 'Shark Tank,' and That Helped Save It From Bankruptcy". Inc.com. 2018-04-03. Retrieved 2018-05-20.
  5. ^ "Protein-Packed Waffles and Pancakes are the Perfect Way to Start the Day". The Manual. 2018-04-05. Retrieved 2018-05-21.
  6. ^ "Shark Tank: The 15 Worst Pitches The Sharks Passed On (And The 10 Best)". ScreenRant. 2019-04-22. Retrieved 2019-05-27.
  7. ^ Atamian, James (2019-07-01). "Why Kodiak Cakes Rejected the Sharks -- and Was Better for It". Inc.com. Retrieved 2020-03-26.
  8. ^ "Kodiak Cakes, our 2020 'Bakery of the Year,' is redefining bakery categories across the board". www.snackandbakery.com. Retrieved 2021-12-05.
  9. ^ Release, Press (2021-05-26). "L Catterton acquires Kodiak Cakes". Utah Business. Retrieved 2021-05-28.
Stub icon

This product or company article is a stub. You can help Wikipedia by .

  • v
  • t
Retrieved from ""