Libresse
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| Product type | Feminine hygiene |
|---|---|
| Owner | Essity |
| Country | Stockholm, Sweden |
| Introduced | 1940s |
| Markets | Worldwide |
Libresse is an international brand of feminine hygiene products owned by Essity, a Swedish consumer goods company.
History[]
The company first appeared in 1940s with the first crepe paper towel called Mimosept.
International branding[]
The brand is known as:
- Bodyform in the United Kingdom
- Nana in France
- Nuvenia in Italy
- Libra, originally, Libra Fleur, in Australia and New Zealand
- Nosotras in South America and Panama
- Saba in Mexico and Central America[1]
- Libresse in Russia and Malaysia
Media[]
Rachel Tucker, a semi-finalist in the BBC talent show-themed television series I'd Do Anything, recorded a version of the famous civil rights anthem Ain't Gonna Let Nobody Turn Me Around which was used in the Libresse March commercial.[2][3]
References[]
- ^ http://www.sca.com/en/Products/Feminine_hygiene_products/Brands/[dead link]
- ^ "Marshall Street Editors - Spencer Ferszt LIBRESSE: "March"". Marshall Street Editors. 2005. Archived from the original on 2011-07-25. Retrieved 2008-07-18.
- ^ "Reklam för Libresse - "Ain't gonna let nobody"". YouTube. 2007-05-01. Retrieved 2008-07-18.
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Categories:
- Feminine hygiene brands
- Brand name products stubs