Liquid Death

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For the chemical compound, see Nickel tetracarbonyl.
Liquid Death
Liquid-Death-Logo.png
Liquid Death can.jpg
TypeMountain Water
ManufacturerSupplying Demand, Inc.
Country of originAustria
Introduced2019
ColorClear
VariantsSparkling water
Websiteliquiddeath.com

Liquid Death is a canned-water company founded by Mike Cessario. Its tagline is "murder your thirst".[1] Liquid Death raised US$1.6 million in seed funding from a round led by Science Inc. in 2019 (for a total amount raised to $2.25 million at that point),[2] $9 million in a series A round in February 2020,[3] and $23 million in a series B round in September 2020.[4] The company raised an additional $15 million in a Series C funding round completed with Live Nation, who said they would exclusively sell the drink in their events and venues for a period of time.[5] The drink is sold in a 16.9 US fl oz (500 ml) "tallboy" drink can.[6] Its water is sourced from the Austrian Alps,[7] where it is also canned.[8] The drink began selling to consumers on its website in January 2019.[9] Its manufacturer is Supplying Demand, Inc.[10] In February 2020, the brand expanded into Whole Foods Market in the United States,[11] and in August 2020, the brand expanded into two hundred 7-Eleven stores in the Los Angeles and San Diego markets as part of a trial run.[12] As of December 2021, the drink has begun selling in large supermarket chains such as Publix and Sprouts stores.[13]

History[]

Mike Cessario, who previously worked as a Netflix creative director,[2] filed a trademark application for the term "Liquid Death" with the United States Patent and Trademark Office on July 6, 2017.[14] Before the water was available to consumers for purchase, Cessario produced a video advertisement to gauge market interest in the product. In 2019, Cessario stated the company's plan was to expand to bars, tattoo parlors, and certain barber shops in Los Angeles and Philadelphia as a "lifestyle play".[9] Cessario stated the brand was initially marketed towards straight edge adherents and fans of heavy metal music and punk rock.[2] In May 2020, the company released Greatest Hates, an album of death metal music created with lyrics from hate comments the company received online;[15] a second album of hate comments, described as "punk rock", was released in November.[16][17][18]

In 2020, the brand introduced a sparkling water variety.[11]

See also[]

References[]

  1. ^ "Review: Liquid Death". Bevnet. February 13, 2019. Archived from the original on February 14, 2019. Retrieved March 25, 2021.
  2. ^ a b c Hernbroth, Megan (May 7, 2019). "A Former Netflix Creative Director just got $1.6 million from Big Names in Tech for Liquid Death, which is Water in a Tallboy Can". Business Insider. Archived from the original on November 7, 2020.
  3. ^ Ha, Anthony (February 20, 2020). "Liquid Death Raises $9M to Make Canned Water Cool". Tech Crunch. Archived from the original on March 3, 2020.
  4. ^ Abdollah, Tami (September 25, 2020). "Liquid Death Creeps into Stores Nationally". dot.la. Archived from the original on November 1, 2020.
  5. ^ Loizos, Connie (May 13, 2021). "With its Newest Round, Liquid Death Will Exclusively 'Murder Your Thirst' at Live Nation Events". Tech Crunch. Archived from the original on June 3, 2020.
  6. ^ Rosner, Helen (May 15, 2019). "Liquid Death and the Nonsense of Packaged Water". The New Yorker. Archived from the original on March 2, 2020.
  7. ^ Loizos, Connie (September 30, 2020). "The Joke is on Consumers as Liquid Death Raises $23 Million More". Tech Crunch. Archived from the original on December 2, 2020.
  8. ^ Reiley, Laura (May 7, 2019). "These Aluminum Cans are Totally Metal: Liquid Death Sells Water to Punks who are Too Cool for Alcohol". The Washington Post. Archived from the original on November 8, 2020.
  9. ^ a b Loizos, Connie (January 24, 2019). "A Brand Called Liquid Death Wants to Sell Mountain Water to the Cool Kids". Tech Crunch. Archived from the original on March 3, 2020.
  10. ^ "Supplying Demand Inc". Bloomberg. Retrieved March 26, 2021.
  11. ^ a b Cutchin, James (September 29, 2020). "Liquid Death Raises Additional $23 Million". LA Business Journal. Archived from the original on October 27, 2020.
  12. ^ Holtz, Steve (August 19, 2020). "7-Eleven Gives 25 Small Brands a Test Run". CSP. Archived from the original on November 30, 2020.
  13. ^ "Where to Buy". Liquid Death. Retrieved 2021-12-05.
  14. ^ "Basic Word Search". United States Patent and Trademark Office. Note: Perform a "Basic Word Search" for the term "Liquid Death", and select serial number "87518674" from the results.
  15. ^ Robicelli, Allison (November 17, 2020). "Liquid Death Releases a Second Album Inspired by its Worst Online Reviews [Updated]". The Takeout. Archived from the original on November 28, 2020.
  16. ^ Trapp, Philip (May 4, 2020). "Company Turns Hateful Social Media Comments Into Death Metal Album". Loudwire. Archived from the original on November 2, 2020.
  17. ^ Serra, Maria (December 2, 2020). "Here's how Liquid Death Turned Hate Comments into a Punk Album". AltPress. Archived from the original on February 17, 2021.
  18. ^ Mamo, Heran (November 18, 2020). "Alkaline Trio & Rise Against Members Help Liquid Death Water Turn Hate Tweets into a Punk Album". Billboard. Archived from the original on January 20, 2021.

External links[]

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