Lloyd Cadena
| Lloyd Cadena | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
 Cadena in 2017 | ||||||||||
| Personal information | ||||||||||
| Born | Lloyd Cafe Cadena September 23, 1993 Parañaque, Philippines | |||||||||
| Died | September 4, 2020 (aged 26) Muntinlupa, Philippines | |||||||||
| Occupation |
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| YouTube information | ||||||||||
| Also known as | Kween LC[1] | |||||||||
| Channels | Lloyd Cafe Cadena | |||||||||
| Years active | 2010–2020 | |||||||||
| Subscribers | 5.86 million | |||||||||
| Total views | 503 million | |||||||||
| Network | Adober Studios | |||||||||
| Associated acts |
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| Catchphrase(s) | Gusto mo 'yon? Gusto ko 'yon! Darna | |||||||||
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Updated: December 9, 2021 | ||||||||||
Lloyd Cafe Cadena (September 23, 1993 – September 4, 2020) was a Filipino vlogger, radio personality, and author.[2] He was one of the most popular YouTubers in his native Philippines, with over 5.84 million subscribers on the platform at the time of his death.[3]
Biography[]
Lloyd Cafe Cadena was born on September 22, 1993, in Parañaque.[3]
He majored in financial management at the Colegio de San Juan de Letran and formerly studied at Olivarez College. As a student, he worked in Alyansa Letranista and the Letran Student Council alongside fellow YouTube vlogger and social media personality-activist Mark "MacoyDubs" Averilla.
Cadena has two older sisters and one older brother. His parents, Saturnino Cadena and Lorita Cafe, are Filipino migrant workers in the United Arab Emirates.[4] Upon Lloyd's newfound fame, he was able to bring his mother home, who in turn has succeeded him in the social media world as "Mother Kween".
Career[]
Vlogging[]
Cadena started his main channel back in 2011 with parodies and started uploading videos for his infamous "LC Learns" series. His first video on his main channel was a parody of Shakira's "Rabiosa", uploaded on June 3, 2011. Prior to this, Cadena's first video was his parody of Lady Gaga's "Telephone", on his separate channel "Kween LC Updates" in 2010.[3][5][1]
Cadena rose to prominence on YouTube by documenting his travel, adventures and "all other crazy random things he'll get into as he curiously explores the world," according to his YouTube bio. His content featured cooking, unboxing, challenge videos, pranks, and many more. One of his personal vlogs reached 3 million subscribers; other videos on his YouTube channel have received millions of views and more than 252 million total views on his channel.[3][5][1]
He is considered one of the pioneers of YouTube vlogging in the Philippines.[1] His videos racked up millions of views, including a 'last to leave the pool' challenge posted in June 2020 and various cooking videos.[6]
Publishing[]
To further entice the youth to read, Cadena, together with six other authors Bryan Olano, Albert Apolonio, Marco Pile, Mark Anicas, Rhadson Mendoza, Sic Santos and Angelo Nabor formed a boy band called The Bookmarks in 2013, then managed by PSICOM and Viva. The Bookmarks were more into making book signing events a fun destination for the youth.[7]
He also signed with ABS-CBN Publishing and authored books such as Eng Serep Megwele (2014), Hopia (2015), Mahal Ko Na Siya...Rak Na Itu!!! (2016) and Ex-Rated in 2018.[8]
Broadcasting[]
Alongside being a YouTuber, he also worked as a radio DJ on 93.9 iFM hosting a program called Gabi Ng Hanash (lit. 'Night of Hanash') in 2014.[3] Cadena later moved to 90.7 Love Radio in 2017, hosting "KarLloyd" alongside fellow vlogger and DJ Kara Karinyosa.[9]
Death[]
Mariah Carey @MariahCarey So sad
