Lowrider (magazine)

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Lowrider
Lowrider magazine.jpg
August 2003 issue of Lowrider Magazine
Editor-in-chiefJoe Ray
CategoriesAutomobile magazine
FrequencyMonthly
PublisherRudy Rivas
Total circulation
(December 2015)		32,523[1]
Year founded1976
First issueJanuary 1977
Final issueDecember 2019
CompanyMotor Trend Group
CountryUnited States
Based inAnaheim, California
LanguageEnglish
Websitewww.lowrider.com Edit this at Wikidata
ISSN0199-9362

Lowrider was an American automobile magazine, focusing almost exclusively on the style known as a lowrider. It first appeared in 1977, produced out of San Jose, California, by a trio of San Jose State students. In 2007, it was published out of Anaheim, California, and part of the Motor Trend Group. The magazine was closed in December 2019.[2]

Lowrider focused on all aspects of lowrider culture, from cars to music and fashion. It also covered political and cultural issues related to Chicanos, and funded an annual scholarship program.[3] The magazine also released a series of music videos[4] through their label, Thump Records.

Lowrider's monthly circulation was less than 56,000 at the end of 2011.[1] In 2000, the magazine's monthly circulation was more than 200,000.[3]

History[]

Lowrider was founded in the mid-1970s by San Jose State students Larry Gonzalez, Sonny Madrid, and David Nunez, "who sought to present a voice for the Chicano community in the Bay Area."[3] The first issue debuted in January 1977. Essentially self-distributed,[5] the magazine struggled until the November 1979 issue, when it began pairing bikini-clad women with lowriders on the cover each issue.[3] During this time, it also featured cartoonist David Gonzales' monthly comic strip The Adventures of Hollywood, which eventually morphed into the Homies line of toy figurines.[5] Even so, after being taken over by its printer, Lowrider folded in December 1985.[3]

The magazine was revived in June 1988 by original co-founder Larry Gonzalez along with brothers Alberto and Lonnie Lopez.[3] They moved the magazine's headquarters to Fullerton, California[3] (closer to the heart of lowrider culture), and began featuring customized trucks on the cover.[3]

As the magazine increased readership through the late 1980s and early 90s it spun-off other titles, established a merchandising division, and began sponsoring multi-annual lowrider shows which took place all over the Western U.S.[3]

Lowrider Publishing Group was acquired in 1997 by automotive periodicals conglomerate McMullen Argus Publishing, which was itself acquired in 1999 by Primedia.[3] In 2007, Lowrider was taken over by Source Interlink Media, now known as TEN: The Enthusiast Network.[2]

Cover models[]

Women featured on the cover of Lowrider over the years include Alexis Amore, Jami Deadly, Staci Flood, Sunny Leone, Ashley Massaro, Nina Mercedez, Candice Michelle, Cherie Roberts, and Arban Severin.[citation needed]

Offshoots

  • Roll Models — The Lowrider Magazine YouTube Channel which features driver profiles
  • Lowrider Arte — quarterly magazine featuring the art of lowrider culture
  • Lowrider Bicycle — established 1993, it is marketed to preteens and young teens who customize their bicycles
  • Lowrider Euros — Volkswagen and Toyota lowriders; eventually merged into Lowrider Edge[citation needed]
  • Lowrider Truck — lowrider pickups; eventually merged into Lowrider Edge[citation needed]
  • Lowrider Japan — Tokyo-based Japanese-language version, published under license
  • Lowrider Edge — "New Age Custom" lowrider cars, bikes, and trucks[6]

References[]

  1. ^ Jump up to: a b "eCirc for Consumer Magazines". Audit Bureau of Circulations. Archived from the original on July 30, 2012. Retrieved August 11, 2016.
  2. ^ Jump up to: a b Greg Dool (December 6, 2019). "TEN Publishing Is Shuttering 19 Car Magazines". Folio. Retrieved March 22, 2020.
  3. ^ Jump up to: a b c d e f g h i j O'Dell, John. "Lowrider Magazine Riding Higher Than Ever," Los Angeles Times (April 19, 2000).
  4. ^ Low Rider Magazine Video Series at AllMovie
  5. ^ Jump up to: a b Mendoza, Beto. "David Gonzales Art - Creator of the Homies: Lowrider Draw the Line," Archived January 3, 2015, at the Wayback Machine Lowrider (June 18, 2013).
  6. ^ Lowrider Edge website Archived 2015-01-03 at archive.today. Accessed Jan. 2, 2014.

External links[]

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