Lucky Me (noodles)

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Lucky Me! is an instant noodle brand distributed in the Philippines. Currently marketed and owned by Monde Nissin, it was first introduced in 1989.

History[]

In 1989, Monde Nissin entered the instant noodle segment with Lucky Me!. It launched Instant Mami, noodle with soup in pouches, in Beef and Chicken variants. Eventually, these became the fastest-selling products like beef and chicken flavor. 1991 saw the introduction of Lucky Me! Pancit Canton, the first dry stir-fry pouched noodles in the Philippine market. This was then followed in 1995 by Lucky Me! Supreme in La Paz Batchoy flavor, marketed as the first Filipino dish-flavored no-cook cup noodles, and Lucky Me! Special in 2009, which consists of noodles based on local and international flavors such as Lomi (egg noodles in seafood flavor), Jjamppong (spicy Korean noodles), Curly Spaghetti, Baked Mac, Mac & Cheez, and Cheese Ramyun.

Kantar Worldpanel cited Lucky Me! in their 2014 Brand Footprint Report as the most chosen and purchased consumer brand in the Philippines, reaching almost all Filipino households.^[1]

Lucky Me Products[]

Lucky Me Instant Mami[]

• Chicken
• Beef

Lucky Me Spicy Hot Mami[]

• Spicy Chicken
• Spicy Beef
• Spicy Pork

Lucky Me Pancit Canton[]

Current flavors[]

• Original (introduced in 1991)
• Calamansi (introduced in 1998)
• Hot Chili (introduced in 1999)
• Chilimansi (introduced in 2000)
• Sweet & Spicy (introduced in 2007)

Former flavors[]

• Garlic and Shrimp (introduced in early 2000s, discontinued in 2007)
• Grilled spareribs (introduced in early 2000s, discontinued in 2007)

Lucky Me Go Cup (formerly Lucky Me Supreme)[]

• Chicken Mami
• Beef Mami
• Chicken Sotanghon
• La Paz Batchoy
• Bulalo
• Lomi
• Spicy La Paz Batchoy
• Spicy Bulalo
• Jjampong
• Seafood
• Hoy Cheese Ramyum
• Pancit Canton Calamansi
• Pancit Canton Hot Chili
• Pancit Canton Chilimansi

Lucky Me Special[]

• La Paz Batchoy
• Bulalo
• Curly Spaghetti

References[]