MTV Base (French TV channel)

MTV Base

Country	France
Broadcast area	France, Belgium, Switzerland, Luxembourg
Programming
Language(s)	French
Picture format	16:9, 576i (SDTV) 16:9, 1080i (HDTV)
Ownership
Owner	Viacom International Media Networks Europe
Sister channels	MTV MTV Idol MTV Pulse BET Nickelodeon Nickelodeon Junior Nickelodeon 4Teen Game One J-One Paramount Channel
History
Launched	21 December 2007; 14 years ago (2007-12-21)
Closed	17 November 2015; 6 years ago (2015-11-17)
Replaced by	MTV Hits
Links
Website	mtvbase.fr
Availability

MTV Base was a 24-hour French subscription music channel operated by Viacom International Media Networks Europe.

History[]

A first channel, MTV Base UK was launched on 1 July 1999. This version of the channel will still be broadcast in France after the launch of the French version until 7 March 2008 where it is replaced by MTV Dance on Free and the other ADSL operators (as in all Europe except the UK and Ireland).

Launched on December 21, 2007 at 1pm, MTV Base focuses mainly on hip-hop and R'n'B. Its slogan is "La chaîne en Mode Hip-Hop R'n'B". It was launched on the second anniversary of the MTV Pulse and MTV Idol channels, complementing the channel offerings of the MTV Networks France bouquet. MTV Base is also for France "the reflection of the most popular musical genre in France" and targets in particular the 11/34 years.

In 2014, the channel changed targets by broadcasting less hip-hop music, and slowly began to focus on pop and dance content, such as One Direction, Taylor Swift and Calvin Harris.

MTV Base ceased broadcasting in France on November 17, 2015, along with MTV Pulse and MTV Idol, to be replaced by French version of MTV Hits and the new My MTV service.

Visual Identity (Logo)[]

• 

  Logo used from 21 December 2007 - 23 November 2009

• 

  Logo used from 23 November 2009 - 1 July 2011

• 

  Logo used from 1 July 2011 - 30 September 2013

• 

  Logo used from 1 October 2013 - 17 November 2015

Shows[]

• MTV Base News
• Beats and Lyrics
• Le Top Base
• Hits Base
• Le Top US
• Les 50 meilleurs clips vacances
• French Only
• Les 10 meilleurs clips français

External links[]

• Official website^{[permanent dead link]}
• MTV Base France - presentation, screenshots

References[]