Magnolia Network

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This article is about the American television channel formerly known as DIY Network. For the still-active Canadian channel, see DIY Network (Canadian TV channel).
Magnolia Network
Magnolia Network logo
HeadquartersWaco, Texas
Programming
Picture format1080i (HDTV)
Downgraded to letterboxed 480i for the SDTV feed
Ownership
OwnerDiscovery, Inc. (pending merge approval with WarnerMedia to form Warner Bros. Discovery) and Chip and Joanna Gaines
Sister channelsAmerican Heroes Channel
Animal Planet
Cooking Channel
Discovery+
Destination America
Discovery Channel
Discovery en Español
Discovery Familia
Discovery Family
Discovery Life
Food Network
HGTV
Investigation Discovery
Motor Trend
Oprah Winfrey Network
Science Channel
TLC
Travel Channel
History
LaunchedSeptember 30, 1999; 22 years ago (1999-09-30)[1] (original launch; as DIY Network)
January 5, 2022; 2 months ago (2022-01-05)[2][3] (relaunch; as Magnolia Network)
Former namesDIY Network (1999–2022)
Links
Websitewww.magnolia.com/network

Magnolia Network is an American multinational basic cable network owned by Discovery, Inc. and Chip and Joanna Gaines. Launched in 1999 as DIY Network, the network was formerly a home improvement-related spin-off of HGTV until January 4, 2022; while it originally focused on instructional programming related to "do it yourself" activities, it later focused on personality-based, documentary-style reality series related to home repair and renovation.

Programming[]

In the past, its programming focused on:

Earlier shows included a variety of topics, including auto repair, jewelry design, plumbing, boating, knitting and quilting, and woodworking.

The network also formerly carried This Old House repeats until the mid-2010s, when the property moved to other venues. As recently as late-2009, it aired some older HGTV archive programming, including the Carol Duvall Show.

DIY's renovation shows included programs that had a specific historical restoration focus, like Restored, and some shows had specific geographic focuses, like shows outlining historical restorations in Virginia [4] and South Carolina,[5] for example.

History[]

Former logo used from 1999-2022.

DIY was the second network to be launched by the E. W. Scripps Company, following the success of HGTV, with the network's first two years adapting HGTV's program library into programs for certain DIY niches as Scripps filmed new original content for the new network. The network offered a large amount of broadband content (originally project worksheets and instruction pages for printout by users, later video clips and more) to create demand for and help cable operators launch and justify their cable broadband services.

Scripps announced that DIY Network would launch in high definition on May 1, 2010, on "two prominent distributors", adding 200 new original programs by year's end.[6] One of the "prominent distributors" turned out to be Dish Network, which launched DIY HD on May 12, 2010.[7] DirecTV added DIY HD on September 19, 2012.

Relaunch as Magnolia Network[]

In November 2018, Chip and Joanna Gaines of the former HGTV series Fixer Upper announced on The Tonight Show Starring Jimmy Fallon that they were in early talks to form a "lifestyle focused media network" with Discovery via their personal company Magnolia.[8][9] In April 2019, Discovery officially announced their new venture, and that its linear television component would launch some time in 2020, replacing DIY Network.[10] Discovery announced on January 16, 2020, that it would launch on October 4.[11]

The launch was then delayed indefinitely on April 21, as the COVID-19 pandemic impacted the ability to produce the network's launch programming.[12] On August 4, 2020, it was announced that the network would launch in 2021, but that deadline was not fully met. Fixer Upper, which had originally ended in 2018, resumed production of episodes in conjunction with the launch of Magnolia Network.[13]

Due to the delay in production, some Magnolia Network programming debuted as part of the January 4, 2021 launch of the Discovery+ streaming service. The transition of the linear DIY Network to Magnolia Network occurred on January 5, 2022.[14][15] Within days, one of its launch and spotlight series, Home Work, was removed from the network and Discovery+ due to allegations of substandard work, lengthy delays and egregious billing by the show's hosts, Andrew and Candis Meredith, on previous projects. The series was soon brought back to Magnolia Network after the investigation found no "ill or malicious" intents by the couple that ran the series.[16][17]

Canada[]

A Canadian version of DIY Network launched on October 19, 2009, replacing the Canadian version of Fine Living.[18] It did not immediately rebrand as Magnolia concurrently with the American channel, as Discovery chose to launch Magnolia content exclusively on the Canadian iteration of the Discovery+ streaming service;[19] however, the channel's owner, Corus Entertainment, later announced that the DIY Network would be rebranded as Magnolia as of March 28, 2022.[20]

References[]

  1. ^ "advertisement" (PDF). Broadcasting & Cable. August 23, 1999. Retrieved 8 August 2021.
  2. ^ Andreeva, Nellie (11 February 2021). "Chip & Joanna Gaines' Magnolia Network To Launch Slate On App & Discovery+ First, DIY Takeover To Follow". Deadline.com. Retrieved 12 February 2021.
  3. ^ Hayes, Dade (September 28, 2021). "Chip And Joanna Gaines's Magnolia Network Reveals Linear Launch Date, Rebrand Of DIY To Kick Off With 'Fixer Upper: Welcome Home'". Deadline Hollywood.
  4. ^ "Mount Airy Historic Rehab - The Local Scoop".
  5. ^ "discovery+".
  6. ^ 2010 Cable Upfronts: DIY Goes HD In May - Scripps Network Service To Unveil 17 New Series In 2010, Multichannel News, April 20, 2010
  7. ^ "DISH Network Boosts Industry-Leading HD Lineup With Six New Channels". Archived from the original on 2010-06-09. Retrieved 2010-05-12.
  8. ^ Littleton, Cynthia (2018-11-10). "Chip and Joanna Gaines in Talks With Discovery for Linear Channel and Streaming Platform". Variety. Retrieved 2018-11-21.
  9. ^ "Chip and Joanna Gaines announce a new TV network with Discovery: 'We are excited to be back'". USA Today. Retrieved 2018-11-18.
  10. ^ "DIY to Be Rebranded as Chip and Joanna Gaines' New Discovery Network". TheWrap. 2019-04-10. Retrieved 2019-10-27.
  11. ^ "Chip's and Jo's new network has launch date". KWTX-TV. Gray Television. 16 January 2019. Retrieved 17 January 2020.
  12. ^ Gelman, Vlada (21 April 2020). "TVLine Items: Chip & Joanna's Network Delayed, NOS4A2's New Date and More". TVLine. Retrieved 22 April 2020.
  13. ^ "Chip and Joanna Gaines' Magnolia Network Announces Return of Hit Series Fixer Upper, Expands Original Programming Slate" (Press release). Magnolia Network. August 4, 2020. Retrieved August 4, 2020 – via The Futon Critic.
  14. ^ Andreeva, Nellie (11 February 2021). "Chip & Joanna Gaines' Magnolia Network To Launch Slate On App & Discovery+ First, DIY Takeover To Follow". Deadline.com. Retrieved 12 February 2021.
  15. ^ Hayes, Dade (September 28, 2021). "Chip And Joanna Gaines's Magnolia Network Reveals Linear Launch Date, Rebrand Of DIY To Kick Off With 'Fixer Upper: Welcome Home'". Deadline Hollywood.
  16. ^ Pierce, Scott (10 January 2022). "Utah couple's home renovation show yanked off the air". Salt Lake Tribune. Retrieved 13 January 2022.
  17. ^ https://www.foxbusiness.com/lifestyle/magnolia-network-bring-back-home-work
  18. ^ "DIY Network Canada is a Smash Hit". www.newswire.ca. Retrieved 2020-12-21.
  19. ^ Spangler, Todd (12 October 2021). "Discovery Plus Set to Launch in Canada". Variety. Retrieved 5 January 2022.
  20. ^ "Corus to launch Magnolia Network Canada". RealScreen, March 1, 2022.

External links[]

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