Marc Geiger

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Marc Geiger
Born
Marc Paul Geiger

(1962-10-11) October 11, 1962 (age 59)
Englewood, New Jersey
NationalityAmerican
CitizenshipAmerican
Alma materUniversity of California, San Diego
OccupationMusic industry executive
Entrepreneur
Years active1980–present
AwardsBillboard Power 100 (2012-2020)

Marc Geiger is an American music executive and entrepreneur. The founder of SAVELIVE, an initiative to help live music venues recover from the impact of the COVID-19 pandemic, Geiger co-founded Lollapalooza and ARTISTdirect. He was the global head of the William Morris Endeavor Music Division from 2003 until 2020.[1][2]

Early life and education[]

Geiger was born in Englewood, New Jersey, and grew up in Stamford, Connecticut. He moved with his family to Palo Alto, California after his father, a Budapest, Hungary-born Holocaust survivor, accepted a job as a satellite communication engineer in Silicon Valley.[3][4] When Geiger graduated from high school, he enrolled at the University of California, San Diego; while a student, he started a co-operative record store called "Assorted Vinyl", selling 12-inch dance remixes from bands like Echo & the Bunnymen and Japan, while also running the Student Events Committee. After promoting a series of concerts on campus, Geiger started his own concert promotion company, That Kid Presents.[4][5]

After booking King Crimson, B.B. King and Ian Hunter, amongst others, at UCSD, Geiger began working for San Diego promoter Mark Berman Attractions/Avalon Attractions. While there, Geiger promoted hundreds of shows in San Diego, and founded and launched Humphrey's By The Bay, a popular local venue.[6] Additionally, Geiger dj'd at 91X, a groundbreaking alternative radio station.[7]

Career[]

Triad Artists, William Morris Agency, Lollapalooza[]

With a degree in management science and biology, Geiger moved to Los Angeles after college and began working as a booking agent for Regency Artists, developing their alternative music division. (Regency merged with Triad Artists Agency, and was later folded into the William Morris Agency.)[8][9] Geiger spent 7 years at Triad, booking such artists as the Pixies, the Smiths, the Cocteau Twins, New Order, and Jane's Addiction. He would go on to create the Lollapalooza Festival with Jane's Perry Farrell and veteran agent Don Muller.[10][11] In its inaugural year, 1991, USA Today wrote that Lollapalooza "revolutionized the concert industry, ushered in the alternative rock format,and galvanized a previously marginalized generation of outsiders."[12]

American Recordings, ARTISTdirect[]

In 1991, Geiger left Triad to join Rick Rubin's American Recordings as Executive Vice President of A&R, Marketing and New Media.[13] During his tenure at American, Rubin and Geiger bought UBL.com, one of the first online music directories, from a Caltech student. Geiger left American Recordings in 1996 to create ARTISTdirect with Muller; the company launched in January 1997 with the premise that "the Internet was going to radically reshape the music business, both from a distribution perspective as well as create new revenue streams that hadn't existed before."[14][15]

Geiger served as CEO and Vice Chairman of ARTISTdirect until 2003. Under his auspices, ARTISTdirect signed more than 130 recording artists to e-commerce agreements,[16] and became one of the most highly trafficked music sites on the Web. ARTISTdirect also included a booking agency and two record labels.[17][18][19][20]

ARTISTdirect is credited as the first internet company designed to create a direct connection between musicians and fans.[14][15] The company went public in March 2000, one week prior to the stock market crash of 2000.[21]

William Morris Agency, WME, SAVELIVE[]

Geiger left ARTISTdirect in 2003 to join The William Morris Agency as a Senior Vice President in the music division. After William Morris merged with Endeavor to become WME, Geiger was named the head of the music division, overseeing the agency's worldwide music business,[22] and representing artists including David Byrne, Neil Diamond, Jane's Addiction, LCD Soundsystem, Steve Martin, Nine Inch Nails, The The and Tom Petty. During his tenure, the WME music division became a "global powerhouse", with Geiger playing a significant role in expanding the international festival business into a multi-billion dollar industry.[23] Geiger left WME in June 2020; it was rumored that he would take on a senior role at Spotify.[24]

In 2020, Geiger founded SAVELIVE, an initiative to offset the economic impact of the Coronavirus pandemic on live music venues. SAVELIVE secured $75m in investment capital to acquire at least 51% equity in the venues, helping them to expand post-pandemic, and bringing them together to create an independent touring network.[25][26] During a keynote speech at the Interactive Festival Forum in September 2020, Geiger said he did not expect the live music sector to recover until 2022, but that it would then “give way to a second Roaring Twenties, 100 years later.” [27] Geiger founded SAVELIVE with John Fogelman, who worked with Geiger for more than a decade as a partner at William Morris.[28]

Selected awards and acknowledgements[]

References[]

  1. ^ Sisario, Ben (2020-10-28). "He Helped Create Lollapalooza. Now He Wants to Save Live Music". The New York Times. ISSN 0362-4331. Retrieved 2020-11-23.
  2. ^ Lee, Wendy (2020-06-26). "WME's global head of music Marc Geiger exits talent agency". Los Angeles Times. Retrieved 2020-07-15.
  3. ^ "Steven Thomas Geiger". Palo Alto Online. Retrieved 5 November 2013.
  4. ^ a b Welch, Matt (October 1999). "The Quiet Revolutionary". The Zone. Retrieved 10 March 2013.
  5. ^ Varga, George (February 15, 2014). "Marc Geiger is a global musical force". San Diego Union Tribune. Retrieved 8 March 2014.
  6. ^ Varga, George (April 3, 2011). "Humphrey's Celebrates Thirty Years". San Diego Union Tribune. Retrieved 10 March 2013.
  7. ^ Varga, George (March 26, 2006). "Bay Watchable". San Diego Union Tribune. Retrieved 10 March 2013.
  8. ^ Eller, Claudia (October 19, 1992). "Morris Agency Engulfs Triad". Variety. Retrieved 20 March 2013.
  9. ^ "Digital Hollywood Conference". Digital Hollywood. Archived from the original on 16 March 2013. Retrieved 10 March 2013.
  10. ^ Matzer, Marla (29 January 1997). "This Musical Trio Has Put A New Spin On The Record Business". Los Angeles Times. Retrieved 11 March 2013.
  11. ^ Reynolds, Simon (August 4, 1991). "A Woodstock For The Lost Generation". New York Times. Retrieved 10 March 2013.
  12. ^ Gunderson, Edna (August 3, 2011). "Lollapalooza Turns 20, Loudly". USA Today. Retrieved 11 March 2013.
  13. ^ Hilburn, Robert (May 10, 1992). "The King of Radical Pop". Los Angeles Times. Retrieved 11 March 2013.
  14. ^ a b "Media Analysis: Marc Geiger". The Wall Street Transcript. July 23, 2001. Retrieved 11 March 2013.
  15. ^ a b Himmelsbach, Eric (February 23, 2000). "From Lollapalooza to IPO". LA Weekly. Retrieved 11 March 2013.
  16. ^ "Digital Entertainment Awards". Digital Entertainment Awards. June 2004. Retrieved 11 March 2013.
  17. ^ Gallo, Phil (January 26, 2012). "2012 Billboard Power 100 (#21)". Billboard. Retrieved 10 March 2013.
  18. ^ Waddell, Ray (February 3, 2013). "2013 Billboard Power 100: Marc Geiger (#9)". Billboard. Retrieved March 21, 2013.
  19. ^ Anderson, Lessley (August 10, 1998). "Beastie Boys In Charge With New Music Site". CNN.
  20. ^ Droney, Maureen (January 1, 2003). "Mix Online: New Media". Mix Online. Archived from the original on 12 December 2013. Retrieved 11 March 2013.
  21. ^ Beattie, Andrew. "Market Crashes: The Dotcom Crash". Investopedia. Retrieved 20 March 2013.
  22. ^ Finke, Nikki (June 20, 2008). "William Morris Agents Expands Board To Include Younger Agents and More Music". Deadline Hollywood. Retrieved 20 March 2013.
  23. ^ "Marc Geiger Negotiating Exit From WME". Billboard. Retrieved 2020-11-24.
  24. ^ Hissong, Samantha (2020-10-28). "Why WME's Former Music Head Wants to Own Half of Your Indie Venue". Rolling Stone. Retrieved 2020-11-24.
  25. ^ "Former WME Music Head Marc Geiger Makes $75M Play To Save Venues". www.pollstar.com. Retrieved 2020-11-27.
  26. ^ "The Gray Market: What Galleries Can Learn From SaveLive, an Investor-Backed Network of Indie Music Venues (and Other Insights)". artnet News. 2020-11-02. Retrieved 2020-11-24.
  27. ^ "Marc Geiger announces $75m 'war chest' to buy US venues". IQ Magazine. 2020-10-28. Retrieved 2020-11-24.
  28. ^ Aswad, Jem (2020-10-28). "Ex-WME Music Chief Marc Geiger Launches $75 Million Partnership Plan to 'Bail Out' Concert Venues". Variety. Retrieved 2020-11-24.
  29. ^ Keynote speech at MIDEM, 2014.
  30. ^ "Agenda". International Music Summit. May 2013. Archived from the original on 4 December 2013. Retrieved 9 March 2014.
  31. ^ "Pollstar Pro: Awards Archives". Pollstar Pro. Retrieved 11 March 2013.
  32. ^ "Agent of the Year". Pollstar. 2007. Retrieved 9 March 2014.
  33. ^ "Agent of the Year". Pollstar. 2010. Retrieved 9 March 2014.

External links[]

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