Max Fashion

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Max Fashion

Type	Subsidiary
Industry	Retail
Founded	2004
Headquarters	Dubai, United Arab Emirates , United Arab Emirates
Area served	Worldwide
Key people	Kabir Lumba CEO Max & Director Landmark Group, Vasanth Kumar, Executive Director, Shital Mehta, CEO (India) [1]
Number of employees	6000
Parent	Landmark Group
Website	Official Website

Max Fashion is an Emirati fashion brand under the banner of the Mumbai based Landmark Group. The brand was first launched in May, 2004, in Middle East in India.

History[]

Max Fashion was first established in 2004 in the Middle East, in Abu Dhabi. The year 2006 saw the India launch of the brand with its first store in Indore.

Max, at present, is the largest fashion brand in the Middle East, North Africa, South East Asia & India, with over 500 stores encompassing 8.5 million sq.ft., across 20 countries, including United Arab Emirates, India, Saudi Arabia, Kuwait, Jordan, Bahrain, Qatar, Oman, Kenya, Lebanon, Egypt, Algeria, Tunisia, Nigeria, Libya, Tanzania, Indonesia, Malaysia, and Iraq.^[2] In 2016, after a decade of its India launch, Max Fashion released its first television commercial.^{[citation needed]}

Catering to the mid-market segment, Max has its own private label clothing for men women and children along with footwear, home and accessories, and sees an average footfall of over 100,000 customers every day.^{[citation needed]}

Landmark Group[]

The Landmark Group, with over US$6 billion revenue, is a retail and hospitality conglomerate in the Middle East, Africa, and the Indian sub-continent. Currently based out of Dubai, the company was established in 1973, with its first store in Bahrain. The group's current employee base stands at 55,000 employees operating over 2,400 outlets, with a retail presence of over 30 million sq. ft. across 21 countries.^{[citation needed]}

Landmark Group has multiple retail brands, including Centrepoint, Babyshop, Splash, Shoe Mart, Lifestyle, Iconic, Max, Shoexpress, , Home Box and Emax. The Group also holds franchise rights for many global fashion and footwear brands in the countries where it operates. Since its establishment, the Group has diversified into the segments of leisure, food, hospitality, and healthcare with Landmark leisure, Balance Spa and Salon, Citymax Hotels, Fitness First, and Foodmark, the Group's restaurant division, which operates the Group's own franchise food outlets.^{[citation needed]}

Presence in India[]

Max, a division of Lifestyle India Pvt. Ltd., opened its 1st store in Indore in the year 2006. In India, Max has more than 200 stores across 80 cities. Max is a mono brand with its own label merchandise that is created by in-house designers for every season, and is currently growing at a 35% CAGR year on year.^[3]

References[]