Maxima Group

Maxima Group

Exterior of a Maxima store
Type	Private
Industry	Retail, general merchandise
Founded	Vilnius
Headquarters	Vilnius, Lithuania
Area served	Bulgaria Estonia Poland Latvia Lithuania
Key people	Mantas Kuncaitis, CEO[1]
Products	Groceries, consumer goods
Revenue	€3.451 billion (2018)[2]
Net income	49,290,000 euro (2020)
Total assets	2,200,790,000 euro (2020)
Total equity	€1.1 billion (2015)[3]
Number of employees	40,000 (2020 March)[4]
Parent	Vilniaus Prekyba UAB[5]
Subsidiaries	UAB Maxima LT Maxima Latvija SIA Maxima Eesti OÜ Barbora UAB Maxima Bulgaria EOOD Stokrotka Sp. z o.o. Franmax UAB MAXIMA International Sourcing, UAB [6]
Website	www.maximagrupe.eu/en

Maxima Grupė UAB is a Lithuanian group of retail chain companies operating in Lithuania, Latvia, Estonia, Poland and Bulgaria. It is the largest Lithuanian capital company^{[definition needed]} and the largest employer in the Baltic states.^{[citation needed]} As of  2020 Maxima has more than 1200^[7] stores in Lithuania, Latvia, Estonia, Poland and Bulgaria. Each store offers between 3,000 and 65,000 brands, depending on the size of the store. The group employs more than 40,000 people. Its main headquarters are in Vilnius, Lithuania.

History[]

Three Maxima stores were opened in Vilnius in 1992. Since then, it has become the Baltics' most successful supermarket chain.

Maxima opened in Riga, Latvia in 2001. Currently, Maxima Latvija SIA holds approximately 24% retail market share in Latvia.

Maxima opened in Pärnu, Estonia in 2001. In 2007, the first Maxima XX stores were opened in the country, and in 2008 the first Maxima XXX store was opened in Pärnu. Currently,^[when?] the company holds almost 14% market share with 54 Maxima shopping centres. At the end of 2011, Maxima Group bought the Aldik supermarket chain in Poland with 24 stores.^[8]

Between 2012 and 2020, Maxima also operated a division in Spain, under the names SuperSol (supermarkets) and Cash Diplo (Cash & Carry).^[9] It mainly operated in Madrid and Andalusia. It was acquired in 2012 to the DinoSol group,^[10] and SuperSol was sold in 2020 to Carrefour,^[11] while Cash Diplo was subject to a corporate takeover in 2021.

Store formats[]

Maxima stores operate under several names: Maxima X, Maxima XX, Maxima XXX, Hyper Maxima, Maxima B, Ermitažas and T-Market and Barbora. Each type of store is set up according to a defined standard, so that customers can orient themselves easily and find the necessary item. At the Maxima shopping centers with two and three Xs, part of the commercial space is rented to specialized stores, so that customers can have access to additional services and goods.

Maxima X is a store that is close to home. People stop by every day to quickly purchase the goods they need most. Both in the city and the country, shoppers who stop by Maxima X stores will find goods arranged in the same way. In Bulgaria, stores of the same concept are operated under the T-Market brand.

Maxima XX stores are built in the suburbs of the large cities, home to 12,000–30,000 residents. Stores of this size are for those who wish to shop quickly and need a wide product range.

Maxima XXX stores offer the widest assortment of goods. Shoppers are offered up to 50,000 different food products and manufactured goods. The store features a bakery, pastry making facilities, and kitchen facilities, so customers can purchase fresh food items prepared right at the store.

Maxima XXXX is the only XXXX Maxima in the world and it is in Vilnius’s shopping mall AKROPOLIS. It’s the largest Maxima in the world. Stores offer the widest of all assortment of goods.

Ermitažas is a chain of home improvement and construction material stores in Lithuania. As of 2017, there are six Ermitažas stores: in Vilnius, Kaunas, Klaipėda, Šiauliai, Jonava and most recently in Ukmergė. Ermitažas' revenue during 2011 was 176.5 mil. LTL.^[12]

Barbora is an internet platform for ordering food and other products online.

Statistics[]

	Bulgaria	Estonia	Latvia	Lithuania	Poland	Total
Total number of stores (2019)	73[13]	81[13]	162[14]	245[15]	570[13]	1135
Number of employees (2019)	1,542	3,946	7,427	14,658	9,642	37,215
Customers per day	124,000	105,000	277,000	604,000	290,000	1,400,000
Turnover in EUR (without VAT) (2019)	0.133 bil.	0.482 bil.	0.776 bil.	1.638 bil.	0.5 bil.	3.451 bil.

Countries with Maxima branches[]

Maxima LT[]

Maxima LT is the largest part of Maxima Group. Maxima stores in Lithuania hold 70% of the total retail market. In 2011, GILD Bankers announced that Maxima Group was the most valuable company.^[16] Maxima LT employs 17,484 people (as of July 2016).^[17] and operates 237 stores. In 2013, the company generated total revenue of €1.42 billion. Its major competitors are IKI, RIMI and . Smaller competitors include Lidl and .

Maxima LT CEOs[]

• 2008–2011: Gintaras Jasinskas^[18]
• 2011–2014: Arūnas Zimnickas^[19]
• 2014–2017: Žydrūnas Valkeris^[20]
• 2017–2018: Kristina Meidė^[21]
• 2018–2019: Dalius Misiūnas^[22]
• January 2019 – May 2019 : Justas Riauba^[23]
• May 2019 – October 2020: Jolanta Bivainytė^[24]

• October 2020  – present: Mantas Kuncaitis^[25]

Maxima Latvija[]

In 2009, Maxima Latvija was third in the list of Latvia's largest companies (based on net turnover in 2009). Maxima Latvija also had the highest revenue in the sector in 2009: 14.80 million lats. Also in 2009, Maxima Latvija was assessed as the eighth most-beloved brand in Latvia, and for two years in a row (2009 and 2010) the company earned the title of Latvia's most beneficial brand. In 2010, Maxima Latvija placed sixth in the list of most beloved brands, and eighth in the list of most valuable companies. That same year, Maxima Latvija placed 31st in the list of top reputations, and 25th in the top list created by experts from various sectors.

On 21 November 2013, the roof of a Maxima XX store in Riga collapsed, killing 54 people and seriously injuring many more. So far it is not known what caused the disaster, but the police are investigating three scenarios: that there was an error in architectural design and authorities overseeing planning had been negligent; that the cause was related to the initial building procedure; and that it was caused by the current construction of the green roof.^[26]

Maxima Eesti[]

In 2011, Maxima chain in Estonia grew by 13.3% and it was the best rate in all countries. On 10 December 2015, Maxima opened its first XXX store in Tallinn.

Maxima Bulgaria[]

In Bulgaria, Maxima Group is represented by Maxima Bulgaria (Максима България) and a chain of T-Market stores.

In 2011 Maxima chain in Bulgaria grew by 7.3%.

Aldik[]

Maxima Group operated in Poland under the name of Aldik, to 2018, when these stores started changing to Stokrotka.^[27]

SuperSol[]

The Spanish supermarket chain SuperSol was owned by Maxima between 2012 and 2020. The supermarket had a presence in the Madrid province (including Ávila, Guadalajara and Toledo in the metropolitan area) and Southern Spain (Andalusia, Extremadura, Ceuta and Melilla).^[28] It was acquired in 2012 to the DinoSol group and sold in 2020 to Carrefour. It is expected that SuperSol stores are slowly replaced by the Carrefour Express, Carrefour Market and Supeco formats during 2021.

This Spanish arm also included Cash Diplo as a Cash & Carry division. Cash Diplo was subject to a corporate takeover in 2021.^[29]

Private labels[]

• Collexion – a brand used for clothing and footwear for the family
• DISNEY – Disney-labeled line of products for children
• Mano – a brand used in meat products group
• Maxima Ecologica – a brand for organic products
• Maxima Favorit – expensive higher-quality products
• Meistro Kokybė – a brand for fresh meat and fish products, as well as deli and confectionery products
• Meistara Marka – same as above but in Latvia
• Ocean – a brand used in fish products group
• Optima Linija – cheap low-quality products
• Saulės pienas – a brand used in milk and milk products group
• Saules piens – the same as above in Latvia
• Strada – a brand for casual apparel and footwear designed for children
• SuperSol – white brand used for products in Spain

See also[]

• List of supermarkets

References[]

External links[]

• Maxima Lithuania
• Maxima webpage in English