CBA (food retail)
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Type | Private |
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Founded | 1992 |
Headquarters | Alsónémedi, Hungary |
Key people | Founder/president: László Baldauf CEO: Dr. Zsolt Jasku |
Products | Grocery, general merchandise |
Number of employees | 30,000 |
Website | cba |
![](http://upload.wikimedia.org/wikipedia/commons/thumb/a/a2/CBA_in_Europe.png/220px-CBA_in_Europe.png)
![](http://upload.wikimedia.org/wikipedia/commons/thumb/3/33/Crvenka%2C_town_centre.jpg/220px-Crvenka%2C_town_centre.jpg)
CBA is a Hungarian supermarket chain with almost 5,200 stores. It operates in Bulgaria, Lithuania, Czech Republic, Croatia, Hungary, Poland, Romania, Serbia and Slovakia.[1]
There were 134 stores in Bulgaria in February 2018.
Most CBA stores have grill bars, bakeries, butcher's and wine shops. A discount store is also available (BA Cent) and a hypermarket (Príma).
History[]
In 1992, CBA was formed of 17 grocery stores from 10 private owners in Budapest. Stores elsewhere in the country were only opened years later. In 1998, 80% of stores outside Budapest were CBA stores. Because of difficulties with delivering, CBA opened regional headquarters. In 2005, CBA opened its first logistic center in Alsónémedi. From that year, CBA became a franchise system.
Kasszás Erzsi and Icuka[]
During 2017, CBA released a commercial in Hungary featuring Kasszás Erzsi (Cashier Erzsi) (played by Andrea Balázs), a woman who works as a cashier. In the commercial, Erzsi sang about working in CBA. She appeared in every commercial until 2018 and became so famous that CBA made a tour with her around the country. Fans could meet Erzsi in selected CBA stores. In 2018, Erzsi was replaced by Icuka, a shop manager (Szilvia Bach) who sings in rap.
References[]
- ^ "CBA's web page". Archived from the original on 11 September 2013. Retrieved 19 February 2013.
External links[]
- CBA Hungary (in Hungarian)
- Príma Hungary (in Hungarian)
- CBA NORDVEST Romania (in Romanian)
- CBA Poland (Nasz Sklep) (in Polish)
- CBA Bulgaria (in Bulgarian)
- NTL Croatia (in Croatian)
- CBA Slovakia (in Slovak)
- CBA Czech Republic (in Czech)
- Company profile at IGD Retail Analysis
- Supermarkets of Hungary
- Retail companies of Hungary
- Supermarkets of Bulgaria
- Supermarkets of Croatia
- Supermarkets of Poland
- Supermarkets of Romania
- Supermarkets of Slovenia
- Supermarkets of Serbia
- Hungarian brands
- Convenience stores
- Retail companies established in 1992
- Food retailers
- Hungarian companies established in 1992