RaceTrac

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For the Canadian brand of the same name, see Parkland Fuel.
RaceTrac, Inc.
TypePrivate
IndustryRetail (convenience stores)
Founded1934; 88 years ago (1934)
HeadquartersAtlanta, Georgia, U.S.
Number of locations
558
Key people
Carl Bolch
Allison Moran
Natalie Bolch Morhous
Max McBrayer
Revenue$9.1 billion (2013)
Number of employees
7,450
Websitewww.racetrac.com

RaceTrac, Inc. is an American corporation that operates a chain of gasoline service stations across the Southern United States. The firm is Georgia's third largest private company, with sales of $9.1 billion in 2013.[1]

History[]

The company was founded by Carl Bolch Sr. in 1934 in St. Louis, Missouri, with his first stores operating under the name Carl Bolch Trackside Stations. In 1959, Bolch relocated and acquired the Oil Well Company of Opp, Alabama, which consisted of numerous independent outlets across rural Alabama.

His son, Carl Bolch Jr., who succeeded his father as chief executive, joined the company in Montgomery, Alabama in 1967. After pioneering the concept of self-service gasoline in Alabama, Florida, and Georgia,[2] the company relocated its headquarters in 1976 to Atlanta, Georgia. In 1979, all company-operated stores adopted the brand, "RaceTrac", and the "RaceWay" brand is born for all contractor-operated stores.

In the 1990s RaceTrac operated as a cash-only business, but now accepts credit cards, debit cards and fleet cards.

In 1996, RaceTrac founded MetroPlex Energy, a wholly-owned subsidiary of RaceTrac, Inc. and a wholesale fuel supplying company that secures bulk fuel to supply RaceTrac and RaceWay stores and other third-party companies.

In October 2012, Carl Bolch Jr. announced he would be passing the CEO title to his daughter, Allison Bolch Moran, while remaining Chairman of the Board. The change went into effect December 31, 2012.[3] In February 2019, Max McBrayer became CEO of RaceTrac and Natalie Bolch Morhous became President of RaceTrac.

On April 5, 2021, employee tax and financial records,[4] and email addresses and first names of some of the RaceTrac Rewards Loyalty users were illegally accessed and posted to the victim shaming site for the Clop ransomware gang.[5]

Locations[]

RaceTrac & Raceway footprint as of 2020 January (RaceTrac in red, Raceway in blue)
A RaceTrac in Roswell, Georgia

RaceTrac, Inc. operates more than 550 retail gasoline convenience stores in 12 southeastern states under the RaceTrac (company-operated) and RaceWay (Contract Operator-operated) names. Most RaceTracs feature 20 to 24 fueling positions and a 5000+ sq. ft. convenience store offering over 4,000 items. In January 2012, RaceTrac introduced its new 6,000 square foot store design, the RT6K, which features Swirl World frozen yogurt, free Wi-Fi internet and indoor and outdoor seating.[6]

RaceTrac can be found in Florida, Georgia, Louisiana, Tennessee, Texas, and Mississippi. There are over 300 RaceWay-branded locations in Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Texas, and Virginia.[7]

Awards and acknowledgments[]

The company was ranked on Forbes magazine's list of the largest private companies in 2009,[8] 2010,[9] 2011,[10] 2012 and 2013[11][12] and in 2009 and 2010 it was named by the Dallas Business Journal as one of the "Best Places to Work" in the Dallas-Fort Worth area.[13]

In October 2009, Carl Bolch Jr, chairman and CEO of RaceTrac, was named by Convenience Store News as their 2009 Retailer of the Year for "pioneering forecourt retailing in the Southeast and making an indelible mark on the convenience industry overall".[14]

In 2012, RaceTrac was named CSNews' Retailer Innovator of the Year.[15]

In 2012, RaceTrac was named Best Place to Work by the South Florida Business Journal.[16]

In 2013, RaceTrac was named a Top National Workplace by Workplace Dynamics.[17]

References[]

  1. ^ "Racerac Petroleum". Forbes. Retrieved 31 Dec 2014.
  2. ^ "Meet Carl Bolch Jr. and Susan Bass Bolch". Bolch Judicial Institute. Bolch Judicial Institute at Duke Law School. Retrieved 15 July 2021.
  3. ^ Couret, Jacques (23 October 2012). "RaceTrac names Allison Moran CEO". Atlanta Business Chronicle. Retrieved 25 July 2014.
  4. ^ Krebs, Brian (5 April 2021). "Ransom Gangs Emailing Victim Customers for Leverage". Krebs On Security. Retrieved 6 April 2021.
  5. ^ "ACCELLION INCIDENT". RaceTrac Petroleum, Inc. 5 April 2021. Retrieved 6 April 2021.
  6. ^ "RaceTrac: Who We Are". RaceTrac. Archived from the original on 7 June 2012. Retrieved 1 May 2012.
  7. ^ "RaceWay: About Us". RaceTrac Petroleum. Archived from the original on February 12, 2012. Retrieved 1 May 2012.
  8. ^ "America's Largest Private Companies 2009". Forbes. p. 2.
  9. ^ "America's Largest Private Companies 2010". Forbes.
  10. ^ "America's Largest Private Companies 2011". Forbes.
  11. ^ "America's Largest Private Companies". Forbes.
  12. ^ "RaceTrac Petroleum". Forbes.
  13. ^ "RaceTrac Among Best Places to Work". CSP Daily News. 3 August 2009. Retrieved 25 July 2014.
  14. ^ "Mr. RaceTrac". CSP Daily News. 28 October 2009. Retrieved 25 July 2014.
  15. ^ "RaceTrac Petroleum Named Retailer Innovator of the Year". Convenience Store News. 4 September 2012. Retrieved 25 July 2014.
  16. ^ "Best Places to Work: Medium Company". South Florida Business Journal. 24 February 2012. Retrieved 25 July 2014.
  17. ^ "Top 150 - National Top Workplaces 2013". Workplace Dynamics. 1 February 2013. Archived from the original on 30 July 2014. Retrieved 25 July 2014.

External links[]

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