Alfamart

From Wikipedia, the free encyclopedia
PT Sumber Alfaria Trijaya Tbk
Alfamart
TypePrivate
IDX: AMRT
IndustryConvenience stores
Founded1999
HeadquartersTangerang, Banten, Indonesia
Area served
Indonesia
Philippines
Key people
Djoko Susanto (President)
RevenueIncrease Rp 56.1 trillion (2016)
Increase Rp 553.8 billion (2016)
Total assetsIncrease Rp 19.474 trillion (2016)
Number of employees
42,115 (2016)
Websitewww.alfamartku.com

PT Sumber Alfaria Trijaya Tbk or Alfamart (IDX: AMRT) is a primarily-franchised Indonesian convenience store chain, with over 10,000 stores spread across Indonesia and the Philippines.[1][2] The business was started in December 1989 as a trading and distribution company in Jakarta by its president, Djoko Susanto.[3] Ten years later, Susanto ventured into the convenience store category with Alfa Minimart, with a first branch in Karawaci, Tangerang, Banten. Later renamed as Alfamart, the convenience store brand has since expanded to the Philippines, with its first Philippine branch located in Trece Martires, Cavite.[4]

History[]

Alfamart logo, used from 2003 until 2015. This logo still used on some stores.

Djoko Susanto and his family established a trading and distribution company that sold various products in Jakarta in 1989. The distribution company had its corporate share of 70% with PT HM. Sampoerna Tbk and the remaining 30% with Susanto's PT Sigmantara Alfaindo.[3]

In 1999, Susanto ventured out into the convenience store business, branding it as Alfa Minimart. He opened his first branch at Jalan Banyan Kingdom, Karawaci, Tangerang, Banten. In the span of six years, Alfa Minimart grew to 1,293 branches along Java. The chain's name was later rebranded as Alfamart.

In 2006, PT HM. Sampoerna Tbk sold its shares to Susanto's PT Sigmantara Alfaindo. Susanto gained 60% of the company's shares while the remaining 40% was granted to a new shareholder, PT Mulia Prima Horizons.

In 2009, Alfamart joined the Indonesia Stock Exchange with around 3,000 branches nationwide. The business was renamed as PT Sumber Alfaria Trijaya Tbk. Soon after, Alfamart brought the Lawson stores in Indonesia while expanding from being solely in the convenience store chain business to the operation of supermarket stores with Alfamidi Mini Supermarkets.[3][5][6][7]

In 2014, Alfamart had 7,000 branches in Indonesia catering to an average of 2.5 million customers daily.[8] The company reported over 14,000 branches by the end of 2019.[9]

After its success in Indonesia, Alfamart expanded into the neighboring country of the Philippines. Its entry into the Philippine market was made through a partnership with SM Investments Corporation, launching its first branch in Trece Martires, Cavite.[4][10][11] In 2020, Alfamart in the Philippines started expanding into the Visayas and Mindanao regions, particularly in Cebu, Davao, Cagayan de Oro and Zamboanga.[12][13] On November 11, 2020, Alfamart Philippines opened its 1000th Store located in Barangay Santiago, General Trias, Cavite.[14]

See also[]

References[]

  1. ^ "Indonesia's Alfamart to expand retail footprint in the Philippines - DealStreetAsia". www.dealstreetasia.com. Retrieved 2016-12-01.
  2. ^ "Nikkei Asian Review - PT Sumber Alfaria Trijaya Tbk".
  3. ^ Jump up to: a b c "Promo Member Alfamart Minimarket Lokal Terbaik Indonesia". Retrieved 2016-12-01.
  4. ^ Jump up to: a b "SM group enters convenience store business; opens Alfamart - The Manila Times Online". www.manilatimes.net. Retrieved 2016-12-01.
  5. ^ "WEBSTA - Instagram Analytics". WEBSTA. Archived from the original on 2016-12-01. Retrieved 2016-12-01.
  6. ^ "Asia Nikkei Review - Japanese convenience stores fail to gain traction".
  7. ^ "Brick-and-mortar retailer Alfamart goes full throttle on e-commerce". Digital News Asia. 2016-05-31. Retrieved 2016-12-01.
  8. ^ "SM Group opens three Alfamart stores south of Mega Manila". GMA News Online. Retrieved 2016-12-01.
  9. ^ Cahyani, Dewi Rina (17 February 2020). "Alfamart Bakal Buka 1.000 Gerai Baru Tahun Ini". Tempo (in Indonesian). Retrieved 13 August 2020.
  10. ^ "Alfamart Philippines targets 3000 stores". Inside Retail Asia. 2015-03-03. Retrieved 2016-12-01.
  11. ^ "SM strikes gold with Alfamart partnership | SM Investments". sminvestments.com. Archived from the original on 2016-12-05. Retrieved 2016-12-01.
  12. ^ "SM Will Introduce Alfa Mart In Visayas and Mindanao". About Cagayan de Oro. 2016-08-23. Retrieved 2016-12-01.
  13. ^ Silva, Victor Anthony V. (2016-08-22). "SM eyes expansion in Visayas, Mindanao". Cebu Daily News. Retrieved 2016-12-01.
  14. ^ "Alfamart open its 1000th store in the Philippines by November 11 2020". business inquirer. 11 November 2020. Retrieved 11 November 2020.

External links[]

Retrieved from ""