Mayfair (cigarette)

Mayfair

An old English pack of Mayfair cigarettes, with a U.K. text warning at the bottom of the pack.
Product type	Cigarette
Produced by	Gallaher Group, a subsidiary of Japan Tobacco
Country	United Kingdom
Introduced	1992; 30 years ago (1992)
Markets	See Markets
Tagline	"A good smoke at a fair price"

Mayfair is an English brand of cigarette, currently owned and manufactured by Gallaher Group, a subsidiary of Japan Tobacco.

History[]

Mayfair was launched in 1992 with the slogan "A good smoke at a fair price".^[1] The brand is Gallaher Group's leading value cigarette brand.^[2] Mayfair is one of the least expensive cigarette brands in the U.K., despite its name presumably being chosen to evoke the glamour of Mayfair, the famous London district.^[1]

By 2007 Mayfair had become the second most popular cigarette brand in the U.K., with total sales of £663 million.^[3]

In 2012, the brand's 20th anniversary, JTI introduced a limited edition pack, from 1 August, for two months only, with packs feature a modern new background and a 3-D crest, as well as the introduction of a "20 Years of Quality" message on-pack and a coloured inner foil.^[4]

Markets[]

Mayfair is mainly sold in the United Kingdom and Ireland, but also is, or was, , Austria, Portugal, Spain, Italy, Poland, Greece, Australia and Canada.^[5][6][7]

Products[]

The brand is available in seven versions; Mayfair White King Size, Mayfair Original Blue King Size and Superkings, Mayfair Sky Blue King Size and Superkings. Mayfair also did a Menthol cigarette called Mayfair Green, sold in King Size and Superkings, until they got discontinued in May 2020 due to the EU menthol ban. After the menthol ban, Mayfair introduced a new cigarette, Mayfair New Green, a non-menthol alternative. ^[8]

See also[]

• Tobacco smoking

References[]