Mogreet

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Mogreet was a startup company that had developed a platform that delivered short videos, photos, audio, extended and Hispanic character text [1] to consumers' mobile phones using SMS or MMS (texting) technology. Marketers either sent the multimedia message to a list of previously 'opted in' mobile phone numbers, or consumers could have send in a 'text-to-shortcode' SMS to receive the message(s).

The company initially developed its technology platform intending to use it to deliver video greeting cards to mobile phones,[2] but was later focused on providing the service to marketers. Clients included Pretty Little Liars,[3] Glee,[4] Entravision Communications,[5] Fox Searchlight Pictures,[6] Paramount,[7] and Reebok's Speedwick apparel brand.[8]

On March 19, 2013, the company launched a SaaS platform led by Jack Ukropina called Mogreet Express,[9] enabling small and medium-sized businesses to use SMS and MMS in their marketing mix.[10]

The company was founded in 2006 and was based in Venice (metro Los Angeles), California. Investors included Ascend Ventures, Black Diamond Ventures, Draper Fisher Jurvetson Frontier, and Spyglass Ventures.[11]

It went defunct in 2016.[12]

References[]

  1. ^ http://socaltech.com/mogreet_targets_hispanic_market/s-0041602.html
  2. ^ http://www.labusinessjournal.com/print.asp?aid=62243128.240617.1762696.4799734.45969302.740&aID2=135583
  3. ^ http://www.socaltech.com/mogreet_powers_pretty_little_liars_mobile_campaign/s-0029085.html
  4. ^ http://www.fox.com/mobileterms.php
  5. ^ https://online.wsj.com/article/PR-CO-20120319-905529.html
  6. ^ https://finance.yahoo.com/news/Mogreet-Fox-Mobile-iw-13891536.html?x=1
  7. ^ "Paramount taps Mogreet for movie messaging service | Marketing Dive".
  8. ^ http://www.mogreet.com/
  9. ^ http://express.mogreet.com/
  10. ^ "Mogreet's new self-serve product brings highly-engaging MMS ads to SMBS". 20 March 2013.
  11. ^ "Mogreet Grabs $5 Million for Mobile Video Messaging Platform".
  12. ^ "POST SMS GREET CO., INC. :: California (US) :: OpenCorporates".
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