Mother Dairy

Mother Dairy

Type	Division of National Dairy Development Board
Industry	Food processing
Founded	1974; 47 years ago (1974)
Headquarters	Sector-1, Noida, Uttar Pradesh , India
Key people	Manish Bandlish (Managing Director)
Products	Dairy Pulses Fruits Vegetables Vegetable Oil Products
Brands	Mother Dairy Safal Dailycious
Revenue	₹ 11,000 crore ($1.6 Billion) (2020)[1]
Owner	National Dairy Development Board, Ministry of Fisheries, Animal Husbandry and Dairying, Government of India
Website	www.motherdairy.com

Mother Dairy is a division of the National Dairy Development Board which is under the jurisdiction of Ministry of Fisheries, Animal Husbandry and Dairying of the Government of India that manufactures, markets and sells milk, milk products and other edible products.^[2] Its milk products include cultured products, ice cream, paneer and ghee under the Mother Dairy brand. It also sells edible oils, fresh fruits and vegetables, frozen vegetables, and processed food like fruit juices, jams, pickles, etc. Mother Dairy was founded in 1974, as a division of the National Dairy Development Board (NDDB).^[3]

History[]

Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy Development Board (NDDB), under ‘Operation Flood.^[3][4] It was an initiative under Operation Flood, a dairy development program aimed at making India a milk sufficient nation. Mother Dairy sources a significant part of its requirement of liquid milk from dairy cooperatives and village level farmer centric organizations.

The company originally focused on Delhi and other parts of the National Capital Region (NCR),^[4] and has 1500 milk booths and 300 safal outlets in the market.^[4] It later expanded to other regions in India. It currently sells milk, milk products, under Mother Dairy brand and fresh fruits and vegetables through 400 safal outlets and frozen vegetables, pulses and honey under "Safal" brand and manufactures and markets edible oils under the "Dhara" brand.^[4]

Brands and subsidiaries[]

The company sells milk products under the "Mother Dairy" brand, and is a leading milk supplier in Delhi-NCR, and sells around 30 lakh litres of milk per day in this region.^[4] It is also currently the only dairy company to offer other products in diverse fields like fruits, vegetables, edible oils, milk and dairy products and packaged sweets in addition to milk.^[3]

Safal is the fruit and vegetable arm of Mother Dairy. It operates a large number of fruit and vegetable stores in the NCR, and also has a significant presence in Bengaluru. Safal also has a plant in Bengaluru, which produces around 23,000 MT of aseptic fruit pulp and concentrates annually. It supplies to food processing companies such as Coca-Cola, Pepsi, Unilever, Nestle, etc. Safal also has a presence across 40 countries viz., USA, Europe, Russia, Middle East, Asia and Africa and exports Fresh Fruits & Vegetables (Grapes, Banana, Gherkin, Onion, etc.), Fruit Pulp & Concentrate, Frozen Fruits & Vegetables, etc.^{[5][citation needed]} It also added some limited sweets in its portfolio and had been expanding it gradually.^[4]

Sandwich bread, Brown bread, and a first in the category, Milk and Fruit bread for kids, are the three variants launched by Mother Dairy as its breakfast basket in July 2020.^[3] Presently, Sandwich bread is available in two packs – 700 gms (for Rs 40) and 500 gms (for Rs 30) and Brown Bread is available in 400 gms pack size for Rs 30 and Fruit and Milk Bread for 150 gms at Rs 15.^[3]

Mother Dairy is also present into edible oils segment under the brand name Dhara, which was launched under the Operation Golden Flow program of NDDB.

Mother Dairy opens first restaurant 'Café Delights' in Noida and plans more outlets in Delhi.^[6][7]

Revenue[]

As of 2020, Mother Dairy has a revenue over ₹11,000 crore rupees or nearly $1.6 Billion.^[8]

Products[]

Mother Dairy Dairy Products[]

Mother Dairy sells Milk and other milk products under the Mother Dairy brand.^[4]

Dahi[]

1. Mother Dairy Ultimate Dahi
2. Mother Dairy Probiotic Advanced Dahi
3. Mother Dairy Classic Dahi
4. Mother Dairy Mishti Doi
5. Mother Dairy Aam Doi

Lassi[]

Mother Dairy Lassi (Sweet, Mango, Strawberry, Mishti Doi Lassi)

Chach[]

1. Mother Dairy Chach
2. Mother Dairy Premium Chach
3. Mother Dairy Masala Chach
4. Mother dairy tadka Chach

Probiotic Milk[]

1. Mother Dairy Nutrifit

Flavoured Milk[]

1. Mother Dairy Chillz

Mother Dairy Paneer[]

Mother Dairy Butter[]

Mother Dairy Bread^[4][]

In July 2020, Mother Dairy entered into selling bread in its business and also formalised plans to target to more than double its revenue to Rs 25,000 crore in the next five years from this segment which was around Rs 10,500 crore in year 2019.^[3][4]

Mother Dairy Cheese[]

Mother Dairy Ghee^[9][]

In November 2020, Mother Dairy had rolled out a new campaign #KhushbooApnepanKi focusing on Mother Dairy Ghee, which is aimed at highlighting, showcasing and evoking nostalgia and stimulating togetherness in winter and is planned for three-months which will be advertised across print, digital, radio and outdoor mediums, and is targeted to create awareness and enhance brand affinity for Mother Dairy Ghee amongst its consumers.^[9]

Mother Dairy Fruit Yogurt[]

Mother Dairy Cream[]

Edible Oils^[4][]

Currently Mother Dairy is manufacturing and marketing its edible oils under the "Dhara" brand.^[4]

Packaged food Products^[4][]

In January 2021,company had launched three packaged food products – frozen drumsticks, frozen cut okra and frozen Haldi paste cubes – under its Safal brand on the occasion of Makar Sankranti and these new products in horticulture are sourced from tribals of Jharkhand which will help tribals with newer markets and will positively impact livelihood of tribals.^[4] With the addition of these vegetables frozen vegetable portfolio now offers 6 vegetable type options.^[4] The company is selling fresh fruits and vegetables through around 400 Safal outlets.^[4] The "Safal" brand currently also includes Frozen vegetables, pulses and honey.^[4]

Mother Dairy Milk Shakes[]

Mother Dairy Sweets^[4][]

Mother Dairy used to sell five packaged sweets – Milk Cake, Orange Mawa Barfi, Frozen Rasmalai, Gulab Jamun and Rasgulla and had recently launched two new varieties of sweets – Mathura peda and mewa atta laddoo. In year 2021 the organisation is targeting Rs 100 crore sales from this new combinations.^[4]

References[]