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News propaganda is a type of propagandacovertly packaged as credible news, but without sufficient transparency concerning the news item's source and the motivation behind its release. Transparency of the source is one parameter critical to distinguish between news propaganda and traditional news press releases and video news releases.
As with any propaganda, news propaganda may be spread for widely different reasons including governance, political or ideological motivations, partisan agendas, religious or ethnic reasons, and commercial or business motivations; their purposes are not always clear. News propaganda also can be motivated by national security reasons, especially in times of war or domestic upheaval.