Nezha Alaoui

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Nezha Alaoui
Nezha-alaoui-madagascar.jpg
Born1982 (age 38–39)
Rabat, Morocco
NationalityMoroccan
EducationBachelor Degree, Business
OccupationEntrepreneur
Known forMayshad brand, Mayshad Foundation, Mayshad Group

Nezha Alaoui is a Moroccan born entrepreneur and founder of the Mayshad brand. She is also the founder of the Mayshad Foundation, a non-profit organization for youth and women's development.

Early life and education[]

Alaoui was born in Rabat in 1982. She studied at the French High School in Rabat and continued studies in Tangier at an American school.[1] She later studied hospitality management in Spain where she did a six-month internship that led her to Rome, Milan and London. She received a bachelor's degree in business in London and later studied photography in New York City.[2]

Career[]

Alaoui began her career as a photographer, commissioned by the United Nations.[3] She won a contract with the World Food Programme to report on UN humanitarian missions throughout the world.[2] In addition to publishing her best photos, she amassed a following on Instagram for her work.[3] Her photos were also displayed at the UN headquarters in Geneva, Vienna, and New York.[2]

Alaoui is the founder of Mayshad, a luxury handbag brand that is known for its social responsibility. The name Mayshad is from the first syllables of her daughters' names.[4] She founded the company in 2011 and opened a boutique in Paris in 2014.[3]

Alaoui has funded and supported programs for education and empowerment of women through the creation of the Mayshad Foundation. The foundation is US-based but operates in Africa.[5] Its work is primarily in line with the Sustainable Development Goals adopted by the United Nations in 2015, which focus on vulnerable women and youth.[6] The foundation has set up co-ops throughout Africa where it assists with training women to become entrepreneurs.[7]

Publications[]

  • Maroc saharien, terre d'inspiration (2013) ISBN 9789954353141
  • Emmanuel Dierckx de Casterlé Femmes du Maroc Saharien (2015) ISBN 9789954353141 - illustrations
  • Alaoui, Nezha (2019). "Mayshad Group: Connecting Technology with Humanity for the Next Evolution in Social Media". PRWeb.
  • In 2018, she wrote and published "Be a leader", a book on the 12 fundamental values of leadership.

References[]

Further reading[]

External links[]

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