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Nilachakra Ekamra TV is a regional Odia languageIndiancable television station. It was the third fully privately owned only entertainment television channel in Odisha when it emerged in 2009. It has been elevated from Cable Network to a offering 24 hours entertainment and didactic programmes. The channel broadcasts a variety of shows, such as numerous soap operas, comedy shows, game shows, and shows of general entertainment. The programmes have been exhaustively made to suit multifarious sections of the viewers starting from kids and teenagers to housewives, workers, sports lovers, business persons and other professionals in different domains such as education, politics, agriculture, science and technology, etc.