Ninety One

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For the investment management company, see Ninety One plc.
Ninety One
OriginAlmaty, Kazakhstan
Genres
Years active2015–present
LabelsJUZ Entertainment
Associated acts
  • Yerbolat Bedelkhan
  • Alba
  • DNA
Websitehttp://juzent.com/
MembersAlem
Ace
Zaq
Bala
Past membersA.Z.

Ninety One or 91 (Kazakh: Тоқсан бір, Toqsan bir) is a Kazakh boy group formed by JUZ Entertainment in 2015.[1] The band consists of four members: Alem, Ace, Zaq, and Bala. Once a five-member group, A.Z. left in 2020. Ninety One is the pioneer act of a new musical genre called Q-pop (Qazaq-pop) which could be called a symbiosis of Western and Asian pop music. The group was produced by Yerbolat Bedelkhan, a member of the Kazakh music unit "Orda".[2]

History[]

2014: KTI-boys[]

The group was founded in 2014, based on the "K-Top Idols" project, the main goal of which was creating Kazakhstan's first idol group. A.Z. and ZaQ were the winners of this project. BALA and ALEM were cast via a separate audition. ACE joined the group after training for 2.5 years at the S.M. Entertainment agency (Korean: SM엔터테인먼트) in South Korea.

Q-POP[]

The term "Q-pop" was first coined in 2015 by the fanbase of Ninety One - "Eaglez". Fans pointed out the differences they saw in a newly-founded Asian pop genre compared to other countries pop music. The letter "Q" originates from the way country's name, "Qazaqstan", should be written according to the Latin script of Kazakh. The prefix ‘Q’ has a particular ideological connotation. Putting ‘Q’ as the prefix is a trendy way of representing new Kazakhstan. The new idea of ‘Q’ for resembling Kazakhstan was generally accepted by the masses.[3]

2015 - 2016: Debut EP "Aıyptama!" and hostility towards the group[]

After a year and a half, band decided to change their name to "Ninety One". The new name refers to the year 1991 when Kazakhstan won its independence from the former Soviet Union. The name "91" carries the meaning of independence and creative freedom. On the 1st of September, 2015 Ninety One released their debut single Aıyptama! (English: Don't judge!). The music video for the song was released on October 8, 2015. Aıyptama! (English: Don't judge!) led the charts of Kazakhstan's music channels for 20 weeks.[4] On December 1, 2015, they released their first EP, also called Aıyptama. This mini-album consists of 6 songs.[5] On June 2nd, 2016 they released a music video for the song "Qaıtadan" (English: Again), which is currently the chart leader on Gákký TV. Music video for "Qalay Qaraisyn" (English: How do you look at that?), their third song, came out on the 11th of December, 2016. Song was included into the soundtrack of the movie "Гламұр для дур" directed by Askar Uzabaev. The song lasted 20 weeks on the 1st place of the Gákký chart.

Public's response[]

Ninety One, despite immediately winning the hearts of a young, mainly female, Kazakh audience, were met with a huge wave of hostility from the mainstream public. A lot of local celebrities openly bashed and humliated them, going as far as to say Ninety One were corrupting their youth. Make-up, earrings and dyed hair on men were borderline offensive to the eye of a typical Kazakh. Group's style was considered against their mentality. And while having nothing against their music, local "activists", enraged by the group's appearance, tried everything in their power to bring the group down. Apart from receiving various insults and death threats, Ninety One also had to physically defend themselves from some overzealous anti-fans.[6]

First Tour "#91"[]

On the 21st of June, 2016 Ninety One held their first solo concert in the city of Karaganda as a part of "#91" tour. A big number of group's concerts were cancelled due to the "public's" demand.[7] Protests were held against the group. Staff members and Ninety One themselves couldn't enter the concert venues.[8] On the 23rd of July and up until the 5th of August, 2016 Ninety One and a music group Orda (that their producer is a part of) went together on tour around China. They gave an interview for a Kazakh magazine "Xalhar".[9]

2017: Second album - "Qarangy Zharyq" (Darlight/Dark light) and the movie "91"[]

On July 2nd JUZ Entertainment announced Ninety One's second tour. JUZ Tour 2k17 was bigger and included even more cities. Tour was successful with no major interferences from anti-fans.

"Mooz" and the movie "91"[]

"Mooz" (English: Ice/cold) came out on the 21st of August 2017. "Mooz" is an official to Ninety One's biographical movie "91". On the 24th of August, movie «91» was released. Directed by Askar Uzabaev and produced by Assel Sadvakasova and Yerbolat Bedelkhan, this movie has become an acting debut for the members who had to play themselves on the big screen. "91" showcases the difficulties group has experienced: Ninety one's pre-debut and early debut days were marked by the huge backlash they've received from anti-fans and general public.[8] And while some people could argue that it's too early for the group to have a movie dedicated to their story, director Askar Uzabaev was confident that the movie needs to be shot. Director even managed to persuade the group's own producer - Yerbolat Bedelkhan, who once was opposed to the idea as well. Movie "Ninety One" entered the top three Kazakhstani streaming products; for the premiere weekend movie collected 32,672,000 tenge.[10]

2018 - 2019: "Dopamine" album and documentary "Петь свои песни" (English: To sing your songs)[]

On the 25th of June, 2018 Ninety One released "E.Yeah", the first song of their new album "Dopamine", quickly followed by "All I need" released on the 8th of August. The third song of the album - "Boyman", came out on the 24th of October. "Boyman" said to be a tribute to a famous Kazakhstani figure skater Denis Ten, whose death has deeply affected Ninety One members, as well as the whole of Kazakhstan.

International expansion[]

On the 15th of March, 2019 on the national Korean TV-channel MNET came out another episode of a popular musical game show "I can seee your voice" but this time around a Q-POP boy group Ninety One made their guest appearance. Group has won the show and got to perform with the popular group Mamamoo. At the end of the show, they've also performed their debut song "Ayiptama". After the show aired Ninety One released their song "Ayiptama" as an exclusive digital single on Korean musical streaming platforms.[11] Also on summer in the same year they held their first ever concert in China.

Documentary "Петь свои песни" (To sing your songs)[]

Documentary film by Katherine Suvorova "Петь свои песни" (Kazakh name: Men sen emes), looks into the reasons behind protests against the group and cancellations of their concerts. These events reveal a huge layer of social and cultural conflicts inside the Kazakhstani society - conflict between the urban and rural life, between traditionalism and globalization, between the vertical line of political authority and personal freedom.[12] Film explores these themes through conversations with the band members themselves, their opponents and supporters. Kazakhstani political and cultural scientists, media experts and art historians also explain why do people of Kazakhstan protest against Q-pop.[13]

Social impact[]

Ninety One have made a huge impact on the Kazakh language.[14] Despite receiving multiple recommendations to switch to English or Russian, members of Ninety One are certain that their actions help popularise their country and language.[15]

On the 29th of March, 2018 a member of Ninety One - ZAQ, who's a part of the youth party Жас Отан ("Zhas Otan"),[16] gave a speech on the IV Congress of Zhas Otan.[17]

Apart from the effects on the language, Ninety One and their producer - Yerbolat Bedelkhan have made a big impact on culture. Genre Q-pop is now considered the most popular musical direction amongst the youth in Kazakhstan.[18]

Projects[]

Producer of the group, with the help of a Kazakh TV channel  [de; kk; ru], decided to create Kazakhstan's first rap show. On the 25th of May, 2018 came out the promotional video for "Qara beri". Members of Ninety One - Zaq and A.Z were mentors on the show. As Yerbolat Bedelkhan said in his interview for NTK:[19]

"- The main goal of the project is to show people of Kazakhstan that we do have hip-hop! That our youth can and wants to write rap in Kazakh. In the 21st century we need to prove that our language can be modern."

Rapper "Ne1tron", winner of the show, signed his contract with Juz Entertainment on the 21st of February.

On May 1, 2019, Yerbolat Bedelkhan together with Salem social media announced a casting for the show "Project X".[20]

"Project X" is a new reality survival show, main goal of which is to create the next boy group of Juz Entertainment. New group should give a healthy competition in the genre of Q-Pop.

Out of more than 2000 people that have applied for the show, only 400 people were invited to the offline casting.

First episode of the show came out on the 27th of May.

Members[]

The band in a talkshow in 2016
The band in a talkshow in 2016

Current[]

  • Alem (Batyrkhan Abaıuly Málikov; Kazakh: Батырхан Абайұлы Мәлікoв, born February 18, 1993) – main vocalist, composer
  • Ace (Azamat Qaıratuly Ashmaqyn; Kazakh: Қайратұлы Ашмақын, born August 29, 1993) – leader, vocalist, lead dancer, composer, visual
  • Zaq (Dýlat Bolatuly Muhametqalı; Kazakh: Болатұлы Мұхаметқали, born February 8, 1996) – main rapper, main dancer, choreographer, lyricist
  • Bala (Danııar Qulymshin; Kazakh: Құлымшин, born February 19, 1998) – lead vocalist, (youngest), composer

Former[]

  • A.Z. (Azamat Baıbýlatuly Zenkaev; Kazakh: Байбyлатұлы Зенкаев, born September 28, 1993) – leader, lead rapper, lyricist

Discography[]

Studio albums[]

Title Details Tracklist
Qarangy Zharyq 2k17
  • Ah! Yah! Mah!
  • Bayau
  • Bungingi Kunnen
  • MBBABBD
  • Mooz
  • Lya
  • O_o
  • Sau
  • Su Asty
  • Yeski Taspa Bii'

Extended plays[]

Title Details Tracklist
Aiyptama
(Айыптама)
  • Qalai Qaraisyn?
  • Ayiptama
  • Qaitadan
  • Umytpa
  • Qayirli Tun
Dopamine
  • Released: January 10, 2019
  • Language: Kazakh
  • Label: JUZ Entertainment
  • Formats: Digital download, streaming
  • E.YEAH
  • ALL I NEED
  • BOYMAN
  • WHY'M
Men Emes
  • Released: August 20, 2019
  • Language: Kazakh
  • Label: JUZ Entertainment
  • Formats: Digital download, streaming
  • Men Emes
  • Bári Biled
  • Køılek
  • Olar
91
  • Released: October 6, 2020
  • Language: Kazakh
  • Label: JUZ Entertainment
  • Formats: Digital download, streaming
  • Oinamaqo
  • Señorita - Tekketekke
  • Shyda
  • Nice Weather
  • Taboo (ft. Irina Kairatovna)

Singles[]

Title Release date Album
Айыптама (Aiyptama) September 1, 2015
Aiyptama
Қайтадан (Qaitadan) January 26, 2016
Қалай қарайсың? (Qalai Qaraisyń?) February 10, 2016
Ұмытпа (Umytpa) March 18, 2016
Su Asty May 1, 2017
Qarangy Zharyq
Yeski Taspa Bii' June 5, 2017
Bayau July 10, 2017
Mooz August 21, 2017
Ah!Yah!Mah! December 24, 2017
E.YEAH June 25, 2018
Dopamine
ALL I NEED July 29, 2018
BOYMAN July 31, 2018
Why'm January 1, 2019
Lady March 8, 2019
non-album single
Ayiptama (Remastered ver.) March 16, 2019
I Can See Your Voice Korea Season 6 OST
Men Emes July 28, 2019
Men Emes
Bári Biled August 5, 2019
Køılek August 13, 2019
Olar August 20, 2019
Lie May 1, 2020
non-album single
Qiyalman April 9, 2021
non-album single

Videography[]

Music videos

Title Release dates
Aiyptama October 8, 2015
Qaitadan June 2, 2016
Qalai Qaraisyn? December 12, 2016
Su Asty May 1, 2017
Yeski Taspa Bii' June 5, 2017
Bayau July 10, 2017
Mooz August 21, 2017
Ah!Yah!Mah! December 31, 2017
E.YEAH June 25, 2018
ALL I NEED August 8, 2018
Why'm January 1, 2019
Men Emes August 1, 2019
Bári Biled August 8, 2019
Señorita - Tekketekke October 22, 2020
Oinamaqo December 21, 2020
Taboo (ft. Irina Kairatovna) December 25, 2020

External links[]

References[]

  1. ^ "Знакомство с новым бойз-бэндом 91 NINETY ONE" (in Russian). . 13 October 2015. Retrieved 2016-08-15.
  2. ^ "Группа Ninety One презентовала дебютный мини-альбом "Айыптама"" (in Kazakh). . 30 December 2015. Retrieved 2016-08-15.
  3. ^ Danabayev & Park. "Q-pop as a Phenomenon to Enhance New Nationalism in Post-Soviet Kazakhstan" (PDF). Asia Review. 9(2): 85–129.
  4. ^ "Ninety One on Gakku TV". Archived from the original on August 21, 2016.
  5. ^ "K-POP жанры. Ninety One тобы" (in Kazakh). el.kz. 6 November 2015. Archived from the original on 10 December 2015. Retrieved 2016-08-15.
  6. ^ "Скандальной группе Ninety One угрожали взрывами в Актобе". www.nur.kz. October 4, 2016.
  7. ^ "Жители Актобе протестуют против концерта "Ninety one" из-за их крашенных волос". www.nur.kz. September 29, 2016.
  8. ^ Jump up to: a b tengrinews.kz (2016-09-29). "В Актобе требуют отменить концерт эпатажной группы Ninety One: 29 сентября 2016, 06:08 - новости на". KZ: Tengrinews.kz. Retrieved 2021-01-26.
  9. ^ "Xalhar.net Music". music.787520.com.
  10. ^ "Кассовые сборы с 24 по 27 августа". brod.kz.
  11. ^ "Login • Instagram". www.instagram.com.
  12. ^ "Документальный фильм "Петь свои песни" выйдет в ограниченный прокат". brod.kz.
  13. ^ https://holanews.kz/view/news/32167
  14. ^ "About how Dimash Kudaibergen and Ninety One inspire people worldwide to learn the Kazakh language". weproject.media.
  15. ^ "Ninety One ответили на совет Jah Khalib "делать на русском"". www.nur.kz. June 5, 2018.
  16. ^ tengrinews.kz (2018-02-20). "Cолист Ninety One победил на выборах в "Жас Отане": 20 февраля 2018, 18:08 - новости на". KZ: Tengrinews.kz. Retrieved 2021-01-26.
  17. ^ "Хабар 24 - Новости Казахстана и мира на сегодня". 24.kz. Retrieved 2021-01-26.
  18. ^ связи, © ИноСМИ ru 2000-2020При полном или частичном использовании материалов ссылка на ИноСМИ Ru обязательна Сетевое издание — Интернет-проект ИноСМИ RU зарегистрировано в Федеральной службе по надзору в сфере (August 17, 2017). "Q-pop укрепляет самосознание Казахстана". ИноСМИ.Ru.
  19. ^ "Пошумим! Что нужно знать о новом проекте НТК – Qara Beri?". НТК.
  20. ^ https://projectx.kz/
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