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No (Meghan Trainor song)

From Wikipedia, the free encyclopedia

"No"
A portrait of a young woman with red hair looking straight at the camera, sporting a green top. To her right stands the title, "NØ".
Single by Meghan Trainor
from the album Thank You
ReleasedMarch 4, 2016 (2016-03-04)
Recorded2015
StudioRicky Reed's Studio (Elysian Park, Los Angeles)
Genre
Length3:33
LabelEpic
Songwriter(s)
Producer(s)Ricky Reed
Meghan Trainor singles chronology
"Boys Like You"
(2015) 		"No"
(2016) 		"Me Too"
(2016)
Music video
"No" on YouTube

"No" (stylized in all caps) is a song recorded by American singer-songwriter Meghan Trainor for her second major-label studio album Thank You (2016). Ricky Reed produced the song and wrote it with Trainor and Jacob Kasher Hindlin. Epic Records released the track on March 4, 2016, as the lead single from the album. Featuring guitars in its instrumentation, the dance-pop and R&B song draws influences from doo-wop, with lyrics about unwanted advances from men towards women.

Music critics compared the song's composition to pop artists of the late 1990s and early 2000s, including Britney Spears and NSYNC. "No" peaked at number three on the US Billboard Hot 100, and also reached the top 10 in Australia, Austria, Canada, Israel, Latvia, South Africa, and Scotland.

Fatima Robinson directed the music video for "No". It features Trainor performing alongside an all-female dance troupe in a warehouse. Critical commentary compared it to the works of Spears and Madonna for its sexual nature, and identified it as new territory for Trainor due to its darker palette. Trainor performed "No" on television shows such as the 3rd iHeartRadio Music Awards, The Graham Norton Show, The Ellen DeGeneres Show, and the 2016 Billboard Music Awards, and included it on the set list of her The Untouchable Tour (2016).

Background and release[]

Referring to her meeting with label director L.A. Reid, Meghan Trainor revealed that he said she then lacked a proper lead single for her upcoming album, and that she "[had] an album of Nice Meghan".[1] Trainor said it took little time to craft the song with producer Ricky Reed, explaining that she told him that they "needed a big eff-you song, an anthem about girl power that sounded like nothing on the album".[1] The duo wrote "No" the same day. She went into the studio wanting to write a "big, angry anthem", but described the final product as an anthem about independence for women.[2] Trainor added that she will "never forget that moment" when she was "too scared" to play it for Reid, but he played it more than 29 times.[1] Ultimately, the song changed the direction of its parent album, as they started experimenting with new musical styles and produced six more tracks.[3]

Trainor stated in December 2015, that she had almost completed her second major-label studio album, describing the material as "something that's not on the radio" and "different".[4] She began teasing the lead single on Twitter in late January 2016.[5] In a Fuse interview published on February 2, Trainor confirmed the song title as "No" along with a March release date, and stated that it is an anthem for women about telling a man that they are "out here on [their] own" and good with it. She also said that the theme of the song is her in a club, where a man approaches her and she goes "no no no. I don't need your hands all over me. I'm good. I'm gonna dance on my own with my girls".[6]

On March 1, 2016, Trainor unveiled the single artwork for "No" on her social media accounts.[7] It features her with red hair in an emerald green-colored dress.[8] It was digitally released on March 4, along with the preorder for its parent album Thank You (2016).[9][8] In the United States, "No" was serviced to adult contemporary radio stations on March 7, and to contemporary hit radio stations the next day.[10][11] The song was selected as the 'Track of the Day' by BBC Radio 1 on March 7, and sent to contemporary hit radio stations in Italy on March 11.[12][13] A karaoke version of it appears as the 18th track on the Japanese edition of Thank You.[14]

Composition and lyrics[]

Musically, "No" is a dance-pop and R&B song that draws some influence from doo-wop, with guitar instrumentation.[15][16][17] Trainor opens it with modern doo-wop vocals, followed by an early millennium-pop beat and guitar;[15] for Billboard's Joe Lynch, it features retro music playing through an "old-timey crackle" before coming to a stop, followed by a beat reminiscent of The Neptunes.[17] Lyrically, the song discusses men who approach women and "can't take the hint" when their advances are rejected according to Los Angeles Times' Gerrick Kennedy.[3] Trainor confronts a guy who won't stop pursuing her in a club: "My name is no, my sign is no, my number is no, you need to let it go", she sings during the "catchy, chant-along" chorus.[18] The lyrics were noted to be "clever, sassy" and a display of attitude. In the pre-chorus, Trainor tells women everywhere to pay attention and follow her lead.[18] When asked about the song's inspiration, Trainor stated that she wanted to be better at being single, and that the song is "a big anthem" for helping young girls and teens who are growing up realize that they don't need a man, and that they "can go out with [their] girls and have just as much fun".[19]

"No" has been noted to showcase a more grown-up and "in-charge" side of Trainor compared to her previous work. Its lyrics involve themes about telling a assertive male counterpart to step back.[2] It has been described as "earwormy" and called "familiar yet altogether new territory" for her.[19] Fuse's Emilee Lindner noted the song as a departure from Trainor's earlier work as well, writing that she "ditched the upright bass and the Hammond B and swapped in a '90s pop drum kit" and likened it to Mýa's 2003 single "My Love Is Like...Wo". Lindner added that it was lyrically opposite to Trainor's debut, stating that it's an empowering song, but without the problematic lyrics in her previous work. She called it a "flat fuck-you" to entitled men who approach women with unsolicited advances.[20]

Critical reception[]

Writing for Billboard, Joe Lynch stated that Trainor made it clear on the song that there is more to her than "what you think you know". He added that she was confident on "All About That Bass", but on "No" she's entirely in charge.[17] In a positive review, Brennan Carley from Spin wrote that "No" "is definitely a new direction for Trainor, who's mostly tossing aside her sock-hopping persona for no-nonsense truth-telling", and added that it "combines everything you loved (or hated) about early NSYNC and Britney Spears melodies".[21] Digital Spy's Amy Davidson described the song as "gloriously '90s".[22] Forbes contributor Hugh McIntyre described it as a noticeable departure from her previous work, adding that it is "sultrier and a little more aggressive".[23] Lucy Bacon of MTV News called it a "girl power anthem".[24] Mike Wass of Idolator praised the song, describing it as "slinky, turn-of-the-millennium R&B/pop" and tipped it as a cross between Christina Aguilera and Destiny's Child.[25] According to Time's Nolan Feeney, the song has NSYNC vibes, and probably could have been a Britney Spears song 15 years ago.[26]

Isabella Biedenharn of Entertainment Weekly wrote that Trainor "serves up a catchy sundae of whistles and sassy quips" on "No".[27] Writing for Newsday, Glenn Gamboa opined that she puts her own twists on the usual club tale, using a Destiny's Child-esque style to create an empowerment song that is "so catchy that it's tough to shake".[28] Describing it as a "clubby/girl-group rumbler", Knoxville News Sentinel's Chuck Campbell stated that her brush-off of a suitor on it is playful.[29] Chris Conaton of PopMatters wrote that "No" fits right in Trainor's wheelhouse, but described it as a far cry from the doo wop and early girl group-inspired songs on her debut record.[30] Spin's Dan Weiss stated that the song, which has a chorus influenced by TLC, wipes out the "pastel-colored trauma" from "All About That Bass", calling the end result seamless and glorious.[31] According to Slant Magazine's Alexa Camp, it pretends to be a suffragette's anthem as if "rejecting an unsolicited suitor were the ultimate expression of female agency".[32] Writing for ABC News, Allan Raible stated that "No" has "its heart in the right place", but ends up being gimmicky. He added that the song is built around a watered-down version of music released by Destiny's Child and En Vogue years earlier.[33]

Billboard named "No" the 100th best song of 2016, writing that "after decades of men singing to women they know 'want it' on the dance floor, Meghan Trainor hits the club and K.O.'s the entitled male ego with one simple word: 'No'", describing it as the middle ground between "Dear Future Husband" and "actually finding that husband", adding that she "shut[s] down a lot of bull" on it.[34] On the other hand, Time named "No" the eighth-worst song of 2016, noting that Trainor had been criticized in the past for "espousing anti-feminist messages in her lyrics and interviews", and that "'No', on its surface, "seemed like a corrective". The staff called the song's message "flimsy" and its melody "uninspired and repetitive", while also asserting that it showcases her "blaccent", and called it "a noteworthy example of the kind of cultural appropriation that has plagued popular music throughout its history".[35]

Chart performance[]

Trainor's highest debut, "No" entered at number 11 on the US Billboard Hot 100 issued for March 26, 2016. The song debuted at number 21 on the Radio Songs chart, the highest entry since Lady Gaga's "Born This Way" (2011).[36] On April 9, 2016, it moved from number 12 to number six on the Billboard Hot 100 and became Trainor's fourth top-10 entry.[37] "No" peaked at number three in its fourth week on the chart.[38] The Recording Industry Association of America (RIAA) certified the song double platinum, which denotes two million units based on sales and track-equivalent on-demand streams.[39] On the Canadian Hot 100, it reached number 10 and was certified triple platinum by Music Canada.[40][41]

"No" debuted at number 59 on the UK Singles Chart issued for March 11, 2016.[42] Following Trainor's performance of the song on The Graham Norton Show, it rose from number 23 to its peak of number 11 on April 15, 2016.[43] The British Phonographic Industry (BPI) certified it Gold.[44] In Australia, "No" reached number nine and was certified triple platinum.[45][46] The song peaked at number 18 in New Zealand and was certified Gold.[47][48] It charted within the top 20 of national record charts, at number one in Latvia,[49] number two in South Africa,[50] number three in Israel,[51] number seven in Austria,[52] number eight in Scotland,[53] number 12 in the Czech Republic,[54] Germany,[55] Hungary,[56] number 13 in Argentina,[57] number 15 in Spain,[58] number 19 in Slovakia,[59] and number 20 in Ireland.[60] "No" received a double platinum certification in Poland,[61] Platinum+Gold in Mexico,[62] platinum in Spain,[63] and Gold in Belgium,[64] Germany,[65] Italy,[66] Sweden.[67]

Music video[]

Background[]

Fatima Robinson directed the music video for "No", which was filmed on March 4, 2016.[26][68] It premiered on Trainor's YouTube and Vevo accounts on March 21.[69] To represent the new musical direction she took with the song, she wanted its video to be darker and more sexually charged than her previous works.[70] Trainor aimed for it to be converse of her bright and colorful music video for "All About That Bass", but "just as awesome".[26] She told Billboard during rehearsals that she danced "more than we've ever danced in my life" in the clip.[17] Trainor's stylist, Maya Krispin, picked outfits that Trainor could comfortably execute choreographed dance routines in, including a light metallic gold coat designed by Isabel Marant, a black sequined blazer by Veronica Beard, and a customized crimson outfit by Michael Costello. Krispin solely designed the rest of Trainor's ensemble: a black jumpsuit with a bra top, and a fishnet bodysuit.[70]

Synopsis[]

Women in fishnet dresses wrapping their hands around each other.
Critics observed the video's sexual nature as a noticeable departure from Trainor's previous work. It received comparisons to the works of Madonna and Britney Spears.[71]

In the music video, Trainor walks in an abandoned warehouse filled with smoke and old machines.[72][73] Dressed in the metallic gold jacket, she performs a choreographed dance routine with a female dance troupe.[71] Black and red shots of a female silhouette are interspersed with the routine, which MTV News' Sasha Geffen deemed reminiscent of '90s iPod commercials.[74] In another scene, Trainor, in the fishnet bodysuit, entwines her arms with the troupe, and brushes her cleavage; Evan Real of Us Weekly compared it to Spears' music video for "I'm a Slave 4 U" (2001).[69][75] Trainor proceeds to sway her hair in front of a high-powered fan.[69] The clip concludes with all previous scenes meshed with shots of women holding torches.[73]

Reception[]

Critics compared the music video to artists including Spears,[71] Destiny's Child, and Janet Jackson.[76][74][77] Lynch thought the clip marked a shocking transition from the light colors and "vintage cute tone" featured in Trainor's early videos, describing it as a "much sexier look" for her. He compared the video's atmosphere to 2000s Spears and 1990s Madonna clips, and Trainor's outfits to the ones the latter wore during the promotional cycle for her album Erotica (1992).[71] Atkinson described Trainor's look as "tough-and-sexy" and found the clip "very Y2K-leaning".[78] Real thought it recalled "killer choreography and coordinat[ed] outfits" popular in the early 2000s, which was new territory for Trainor.[75] Geffen thought the video features "major '90s pop vibes" reminiscent of TLC.[74] John Paul Stapleton of The Boston Globe opined that the clip shows Trainor's seductive side, reminiscent of Jackson in her heyday.[77] Osterheldt preferred the song to its music video, but said Trainor's choice to be sexual in the latter strengthened the song's message, saying, "too often men think a woman's clothes or demeanor mean that [...] they are entitled to her body".[79] In a less enthusiastic review, Brodsky found the clip endearing but thought Nicki Minaj played "the underground dominatrix" better in her music video for "Only" (2014).[80]

Some critics discussed Trainor's performance in the video's dance routine. Joey Nolfi of Entertainment Weekly noted that unlike her clip for "Like I'm Gonna Lose You" (2015), Trainor attempted "genuine pop star choreography" in the "No" video.[72] Lorena Blas of USA Today likened the choreography to the work of Missy Elliott, and Destiny's Child's music video for "Jumpin', Jumpin'" (2000).[76] Nick Maslow of People called the dance moves keen and Trainor's hair in the clip "undoubtful[ly] GIF-worthy".[69] Dennis Hinzmann of Out was critical of Trainor's dancing, noting the background dancers upstaged Trainor and made her look evasive.[81]

Live performances and other usage[]

Trainor performed "No" live at the 3rd iHeartRadio Music Awards on April 3, 2016; Billboard's Joe Lynch ranked it as the seventh best performance of the night, complimenting her vocal delivery but noting she looked uncomfortable executing the dance sequence.[82] On April 8, she reprised the song on The Graham Norton Show.[43] Trainor sang it on The Voice UK's fifth season finale on April 10,[83] and in a sparkly skirt and military jacket on The Ellen DeGeneres Show 10 days later. She accompanied both performances with one-armed choreography.[83][84] On May 22, 2016, she performed "No" at the 2016 Billboard Music Awards,[85] in a multihued and spangly dress while strolling through the crowd; Rolling Stone was critical of the performance, deeming it one of the night's worst, it stated that Trainor failed to "sell her hit onstage" and was upstaged by the celebrities in the audience and their glowing wristbands.[86] Trainor reprised the song for Today's Citi Concert series on June 21, 2016.[87] She included it as the last song on her setlist for The Untouchable Tour (2016), during the encore.[88]

A-cappella group Pentatonix released a cover version of "No" via their YouTube channel in April 2016, which Trainor praised on Twitter.[89] On April 7, Allison Iraheta and other contestants covered the song during the season 15 finale of American Idol.[90] It is featured in an episode of the American TV series Superstore.[91]

Credits and personnel[]

Credits adapted from the liner notes of Thank You[92]

Location
Personnel

Charts[]

Certifications[]

Certifications for "No"
Region Certification Certified units/sales
Australia (ARIA)[46] 3× Platinum 210,000double-dagger
Belgium (BEA)[64] Gold 10,000double-dagger
Canada (Music Canada)[41] 3× Platinum 240,000double-dagger
Denmark (IFPI Danmark)[128] Gold 45,000double-dagger
Germany (BVMI)[65] Gold 200,000double-dagger
Italy (FIMI)[66] Gold 25,000double-dagger
Mexico (AMPROFON)[62] Platinum+Gold 90,000double-dagger
New Zealand (RMNZ)[48] Gold 7,500*
Poland (ZPAV)[61] 2× Platinum 40,000double-dagger
Spain (PROMUSICAE)[63] Platinum 40,000double-dagger
Sweden (GLF)[129] Gold 20,000double-dagger
United Kingdom (BPI)[44] Gold 400,000double-dagger
United States (RIAA)[39] 2× Platinum 2,000,000double-dagger

* Sales figures based on certification alone.
double-dagger Sales+streaming figures based on certification alone.

Release history[]

Release dates and format(s) for "No"
Country Date Format Label Ref.
United Kingdom March 4, 2016 Digital download Epic [130]
United States [131]
March 7, 2016 Adult contemporary [10]
United Kingdom Contemporary hit radio [12]
United States March 8, 2016 [11]
Italy March 11, 2016 [13]

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