Nobby's

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This article is about a brand of nuts. For other uses, see Nobby's (disambiguation).

Nobby's is Australia's largest nuts brand, manufactured by The Smith's Snackfood Company, the Australian snacks division of PepsiCo.[1]

Nobby's products are typically sold in supermarkets as well as pubs. Their beer nuts pack claims to have at least 97% Australian ingredients while their peanut pack reports that they are "packed in Australia with less than 10% Australian ingredients".[2]

Description[]

Nobby's Nuts was founded by Max 'Nobby' Noblet (1913–1995) in the 1950s.[3]

The brand is sold with a memorable double entendre tagline, "Nibble Nobby's nuts".[1] It began to be advertised on Australian television in the 1980s, using a combination of real-life and animated scenes.[4]

The Nobby's brand was introduced to the UK and Ireland in 2005, launching a distinctive range of nuts and crisps products targeting male consumers. The UK range is positioned as "Fun, blokey and all about flavour, Nobby's is a range of Peanuts and Cashews that delivers straightforward satisfaction with a distinctive sense of humour."[5] British advertising featured musician Noddy Holder, of band Slade, frustrated that pub-goers misheard the brand name for himself.[6] The advert was only shown after the 9pm watershed – the "adult" part of the programming day – due to its risque humour.[7]

In 2016, advertisers Lash Creative were hired by PepsiCo Australia to improve the social media presence of Nobby's.[8]

Incidents[]

In 2011, a man in Townsville, Queensland was arrested for stealing a $3.95 bag of Nobby's Nuts by hiding them in his pants. Police spent over $1,000 attempting to track down the perpetrator.[9]

See also[]

References[]

  1. ^ Jump up to: a b Burkitt, Hugh; Zealley, John (2007). Marketing Excellence: Winning Companies Reveal the Secrets of Their Success. Wiley. p. 35. ISBN 978-0-470-06093-3.
  2. ^ "Nobby's Salted Peanuts". woolworths.com.au. Archived from the original on 29 June 2021. Retrieved 4 August 2021.
  3. ^ https://www.gccc.asn.au/index.php/about-the-club/our-history/
  4. ^ "Nobby's Nuts". National Film and Sound Archive. Archived from the original on 25 January 2018. Retrieved 18 December 2017.
  5. ^ "About us". Nobby's Nuts UK. Facebook. Archived from the original on 4 August 2021. Retrieved 18 December 2017.
  6. ^ Dempster, Sarah (14 May 2005). "The hard sell - Nobby's Nuts". The Guardian. Archived from the original on 7 November 2017. Retrieved 18 December 2017.
  7. ^ "Now Noddy's going nuts". Manchester Evening News. 16 February 2007. Archived from the original on 22 December 2017. Retrieved 18 December 2017.
  8. ^ "Lash Creative appointed as PepsiCo's 2016 Agency". Bandt. Archived from the original on 10 August 2016. Retrieved 18 December 2017.
  9. ^ "$1000s spent to crack a nut case". news.com. 7 September 2012. Archived from the original on 25 January 2018. Retrieved 18 December 2017.

External links[]


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