Ruffles (potato chips)

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Ruffles
Ruffles brand logo.png
Ruffles crispy fries.jpg
Ruffles crispy fries
Product typePotato chips
OwnerPepsiCo
Produced byFrito-Lay
CountryUnited States
Introduced1948; 73 years ago (1948)
MarketsWorldwide
Previous ownersBernhardt Stahmer
TaglineRRRuffles have Ridges.
Websiteruffles.com

Ruffles (Known as Lays Maxx or Lays Max in some countries and Walkers Max, Walkers Max Double Crunch or Walkers Max Strong for the UK and Ireland markets) is an American brand of ruffled (crinkle-cut) potato chips. The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark in 1948.[1] and later merged with H.W. Lay & Co. in 1961.[2]

The product is named as an analogy to the ruffle, a strip of fabric sometimes gathered, creating folds.[citation needed]

Flavors[]

Ruffles are produced in a variety of flavors and presentations in addition to traditional, some of these variants are produced exclusively for regional markets, the existing varieties include: sour cream and onion, cheddar and sour cream, cheese, barbecue, salt and vinegar, cream cheese, hot wings

In Mexico it has already been sold in flavors jamón, buffalo salsa, chile con queso, tomato salsa, bacon and lemon. In Brazil it has a exclusive flavor: onion and parsley, but it also had other limited flavors like yakisoba, stroganoff, honey mustard,[3] pepperoni, feijoada, burritos,[4] ribs, pizza and lemon.[5]

Marketing[]

In 2013 a mascot was introduced in Brazil in the Ruffles commercials: a potato with pants and sunglasses called Batatito that at first appeared in commercials aimed at the adult audience.[6] The character was also used in commercials throughout the rest of Latin America. Batatito's last appearance was in 2017 appearing in a commercial for the lemon flavor appearing alongside the Pepsi Twist mascots, and also being the only time he appeared on the packaging.[7]

See also[]

References[]

  1. ^ "Frito-Lay, Inc. v. Bachman Co". Justia. Retrieved 2017-09-24.
  2. ^ "History of Frito-Lay Company – FundingUniverse". Fundinguniverse.com. Retrieved 2012-10-22.
  3. ^ "Ruffles põe à venda sabores criados por consumidores". Exame (in Portuguese). Retrieved 2021-04-04.
  4. ^ "Ruffles venderá batatas de feijoada, calabresa e burritos". G1 (in Portuguese). Retrieved 2021-04-04.
  5. ^ "Ruffles lança edições limitadas com sabores "limão", "costelinha" e "pizza"". Exame (in Portuguese). Retrieved 2021-04-04.
  6. ^ "Ruffles faz striptease em novo comercial". Exame (in Portuguese). Retrieved 2021-04-04.
  7. ^ "Ruffles aposta em ações digitais focadas no verão para promover sabor limão" (in Portuguese). Retrieved 2021-04-04.

External links[]

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